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September 2013 Issue

"You must do the things you think you cannot do."

~ Eleanore Roosevelt

In This Issue
Walking Together For The Children
News and Events
Colors for Spring 2014
Featured Rio Roses
From the desk of...
Photo of the Month
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Walking Together For The Children!

Dear Friends and Partners, 


The month of September is almost over, but Mike Fernandez's 500 mile journey from France to Spain has just begun. We are proud to announce that Rio Roses has sold 230,478 stems of red roses on pre-books and open market as of September 24th and raised $2,304.78 for Mike's Walking Together For The Children campaign. Thank you for your continuous support! 


Before his departure, Mike visited our office to present this great endeavor - please view this short video clip below:


Mike Fernandez Visits Rio Roses
Mike Fernandez Visits Rio Roses
"Walking Together For The Children" campaign


Rio Roses News and Events

"An evening with Rio" at DWF - Dallas

On October 1st DWF, Dallas will host an exclusive, action packed evening "An Evening with Rio". Barry Gottlieb will inspire with his presentation on mastering the basics in business and Susan Mesa will introduce new rose varieties and other exciting new Rio products. What a great event this will be.

Steve Steinberg will visit Louisiana Wholesale in Baton Rouge


On October 1st, Steve will be at Louisiana Wholesale in Baton Rouge to host what will sure be an informative and promising Fashion Show with Rio's newest products and varieties.  


Fall/Winter Open House at Johnsen's Wholesale

On October 8th, Steve will also be presenting new Rio Rose varieties and other Rio product lines during the Fall/Winter Open House at Johnsen's Wholesale in Beaumont, Texas. 
Fall Open House at Coastal Wholesale 
Coastal Wholesale is holding their Fall Open House on October 8th in Melbourne, Florida and in West Palm Beach, Florida on October 15th. Ryan Marrero will be attending both shows and will present Rio products and our newly updated variety guide with other Rio goodies.

Society of American Florists 2013 Outstanding Varieties Competition Winners


Rio Roses is proud to announce its winners at this year's Outstanding Varieties Competition held at the Sheraton Wild Horse Pass in Chandler, Arizona. Rio won 4 ribbons during the event, 1 Blue Ribbon for one of our newest rose varieties First Lady, 1 Red Ribbon for our garden rose White O'Hara, 1 Red Ribbon for our exclusive red rose Corazon and 1 Red Ribbon for our Hypericum called Magical Red Triumph. Thank you SAF for an outstanding show.

If you would like a copy of our brand new Variety Guide, please email your request to

Colors for Spring 2014

Pantone's Top Colors For Spring 2014


Every season, experts at Pantone decide on the top colors in fashion for men and women. The decision about what would be the next season colors' is based on the season's runway looks showcased during New York Fashion week.

This year, more than seventeen percent of the designers used the blue hue in their spring 2014 collections for women. And the number 1 color of 2014 may remind you of something...The top Pantone hue for spring 2014 is called "Dazzling Blue." And it is very similar to Facebook's signature blue. 


The other top nine spring 2014 colors for women are: Violet Tulip, Radiant Orchid, Celosia Orange, Freesia, Cayenne, Placid Blue, Paloma, Sand, Hemlock.


Featured Rio Product


Contact your Account Executive for more information on our colorful 

selection of Rio Roses - (866) RIO-ROSE (746-7673).


From the desk of...

Barry Gottlieb

Sales Director

There comes a point in your life...

Well worth repeating...


There comes a point in life when you get tired of chasing everyone and trying to fix everything, but it's not giving up. It's realizing that you don't need certain people and things and the drama they bring.


If a person wants to be a part of your life, they will make an obvious effort to do so. Don't bother reserving a space in your heart for people who do not make an effort to stay.

If you want to fly, you have to give up the things that weigh you down - which is not always as obvious and easy as it sounds.

Doing something and getting it wrong is at least ten times more productive than doing nothing.


Every success has a trail of failures behind it, and every failure is leading toward success. You don't fail by falling down. You fail by never getting back up. Sometimes you just have to forget how you feel, remember what you deserve, and keep pushing forward.


When you get to know people with different ethnic backgrounds, from different cities and countries who live at various socioeconomic levels, you begin to realize that everyone basically wants the same things. They want validation, love, happiness, fulfillment, and hope for a better future. The way they pursue these desires is where things branch off, but the fundamentals are the same. You can relate to almost everyone everywhere if you look past the superficial facades that divide us.


The more things you own, the more your things own you. Less truly gives you more freedom. Read: The Joy of Less.


Relationships must be chosen wisely. It's better to be alone than to be in bad company. There's no need to rush. If something is meant to be, it will happen - in the right time, with the right person, and for the best reason.


Making a thousand friends is not a miracle. A miracle is making one friend who will stand by your side when thousands are against you.


Someone will always be better looking. Someone will always be smarter. Someone will always be more charismatic. But they will never be you - with your exact ideas, knowledge and skills.


Making progress involves risk. Period. You can't make it to second base with your foot on first.


Every morning you are faced with two choices: You can aimlessly stumble through the day not knowing what's going to happen and simply react to events at a moment's notice, or you can go through the day directing your own life and making your own decisions and destiny. Read: The 7 Habits of Highly Effective People.


Everyone makes mistakes. If you can't forgive others, don't expect others to forgive you. To forgive is to set a prisoner free and discover the prisoner was you.


It's okay to fall apart for a little while. You don't always have to pretend to be strong, and there is no need to constantly prove that everything is going well. You shouldn't be concerned with what other people are thinking, either. Cry if you need to; it's healthy to shed your tears. The sooner you do, the sooner you will be able to smile again.


A smile doesn't always mean a person is happy. Sometimes it simply means they are strong enough to face their problems.


You can't take things too personally. Rarely do people do things because of you. They do things because of them.


Feelings change, people change, and time keeps rolling. You can hold on to past mistakes or you can create your own happiness. A smile is a choice, not a miracle. True happiness comes from within. Don't make the mistake of waiting on someone or something to come along and make you happy.


Everything is a life lesson. Everyone you meet, everything you encounter, etc. They're all part of the learning experience we call 'life'. Never forget to acknowledge the lesson, especially when things don't go your way. If you don't get a job that you wanted or a relationship doesn't work, it only means something better is out there waiting. And the lesson you just learned is the first step toward it.


Regardless of how filthy your past has been, your future is still spotless. Don't start your day with the broken pieces of yesterday.  Every day is a fresh start. Each day is a new beginning. Every morning we wake up is the first day of the rest of our life.


Remember...Every day is a gift, and the quality of your life is your gift to yourself. 


Photo of the Month

Posing with Victor Giorgini, Rio Roses President & CEO is Mike Fernandez, Chairman of MBF Healthcare Partners, former Miami Children's Foundation Board Member and accomplished entrepreneur known for his philanthropic efforts is helping Miami Children's Hospital launch its Together For The Children capital campaign.