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It's A Good Time To:
Be In The Spotlight
21st Edition
In This Issue
LinkedIn Tip
Featured Article
Case Study
Hearsay Social Podcast Interview with MCM

Victor Gaxiola, Senior Customer Advocacy Manager and Eli Menaker,Online & Email Marketing Manager at Hearsay Social interview MCM in a podcast addressing social media in the Financial Services industry. Starts at minute 4:45:


Podcast Interview Link
Networking Using LinkedIn® Tip: Publish a Long-Form Post on LinkedIn
LinkedIn has a fantastic new feature to help you build your brand. The ability to publish a long-form post on LinkedIn, which started out as a feature for popular Influencers, is now open to the general membership to take advantage of. Posts are featured as Media on your Personal Profile Page and are searchable both on and off of LinkedIn.

Now you too can demonstrate that you're an authority in your field.   Here's how...

Go to-
-Your Home page-top left corner
-Click Publish a Post
-Be sure to include an image and tags to make your Post more searchable and engaging. 
-Click Publish
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marian@mcmmktg.com

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This month, MCM has you in the spotlight.  Through engagement, we've gone out and interviewed several clients with the goal of highlighting their careers, professional brands and great reputations. 

Then with some help from their colleagues, clients and partners, we were able to put some muscle behind the words by drawing attention to each client's awards, customer testimonials and community involvements, providing sound reason for why you should and would work with their companies.  See below for some of our latest examples. 

Would you like a fresh spin on your business or professional practice?  Contact MCM today for more more information on how to get started.

 

Sincerely,

 

Marian Mullally
MCM, Marketing and Business Strategies
Seattle-San Francisco
marian@mcmmktg.com
+1 415 225-8997
Let MCM Tell The Story

Putting the Words "Can Do" Back Into Compliance
For a lot of service professionals here's a typical scenario: you meet a contact at a networking event, exchange business cards, and then send a connection request on LinkedIn the next day.  This sets up a conundrum for Financial Services firms whose employees are not set up to use social media due to compliance.  As more and more Financial Services professionals are discovering the value of networking to build their books of business, how can they take full advantage of today's powerful networking tools?  

One of the number one questions MCM receives when working with the Financial Services industry is, "what can we do?" considering these professionals are operating in a highly regulated industry and compliance driven organizations.  The tide has turned as firms ARE beginning to allow their employees to use social media.  Check out how in a few of the latest profiles written by MCM...

Of Your Brand Through Your People
BPM
BPM's motto "Because People Matter" came to light when they decided one of the best ways to tell the company's story was through the voice of their employees. They engaged MCM to develop the LinkedIn profiles of their partners, managers and directors with the understanding that giving their employees a personal voice online was one of the best ways they could convey the experience of what it's like to work at BPM, promote the firm's thought leadership and help their top talent shine.   
About MCM
As a marketing-oriented, business strategy consultancy, MCM assists clients with creating and expanding their reach through targeted brand development and qualified networking. Think of MCM as a business instigator that will help you maximize market messaging, social media strategy and networking training programs. MCM devises imaginative business solutions and opportunities for meeting more prospects, strategic partners and high caliber vendors.

 

MCM, Marketing and Business Strategies 
4111 East Madison Street, #147
Seattle, WA 98112