mcm topper
It's A Good Time For: The Rule of 3
What's In, What's Out & What's Instrumental in 2013?  We'd like to hear from you...
January 2013
The Networking Using LinkedIn Business Accelerator Program Starts This Thursday

networking map

We're thrilled to kick off the next training series
this Thursday, January 31st, from 12-1:30 in San Mateo.  Most importantly we're honored to be working with the host and three past program participants: John Esplana, Work Smart Be Smart; Jonathan Nicolas of Pettinelli Financial Partners; and JD Carlson of Plan Design Consultants.


Only a Few Spots Left...
Program Information and Registration: 
Please Click HERE 

(Disclaimer: The above entities are not affiliated.  Each firm is independently responsible for their own lines of business and activities.)
LinkedIn Tip of the Month
Rich Media Button
What's Out: LinkedIn Apps
What's In: Rich Media Content
What's Instrumental: Having the new profile, and right media links

How to Add Rich Media to Your Profile:

*Go to "Profile" - top menu
*Click "Edit Profile" in the drop down menu
*You should have the Rich Media button(please see above in your Summary, Experience and Education sections. 
*Add the desired media link
*Customize your Title and Description
*Click "Save"

**Please note that not everyone has access to this feature as LinkedIn is rolling it out to users in phases.
***The graphic selection is varied.  It's missing the selection arrows at this time.
In This Issue
Program Information
What's In, What's Out & What's Instrumental
Quick Links
View our profile on LinkedIn LinkedIn

marian@mcmmktg.com

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Fountain Headshot Greetings!

Happy New Year!  What a great start as I'm hearing stories from those of you attending President Obama's inauguration, speaking on professional panels, and going on adventurous vacations with family and friends; learning newly created words like frelationship, sniffplored, and ambitextrous; and exploring trends regarding what's in, what's out and what's instrumental in 2013. 

The year is off to a running start thanks to the rule of three: you set your goals, enhanced your efforts and took action. 

Please read on for more examples of the power of three. 

Best Wishes in 2013!

 

Marian Mullally
MCM, Marketing and Business Strategies
marian@mcmmktg.com
+1 415 225-8997

What's In, What's Out & What's Instrumental in 2013   
Wingtip

What's Out: 
Elbow Patches
What's In:  Red & Gold
What's Instrumental:  Custom Clothing
~Ami Arad, Founder, Wingtip
 


Craig Isaacson

What's Out: 
US Government Bonds

What's In:  Emerging Market Equities



Vijay RaoWhat's Out:  Working for the man
What's In:  Crowd Sourced Angel Funding
What's Instrumental:  Personal Brand Management
~Vijay Rao, VP Product Management, Alpha Omega Financial Systems


Antoina 

What's Out:  Privacy

What's In:  Big Data Storage & Intelligence

What's Instrumental:  Singularity University 

     ~Antonia Borisov, Technology Enabler  

 

 

 

 

Andre Anderson What's Out:  SOMA

What's In:  Bay View

What's Instrumental: The Google Bus  

~Andre Anderson, Manager-Corporate Sales, icix

 

   

 

Kevin Krause
What's Out:
  Baby Bjorns
What's In:  Ergobaby Carriers
What's Instrumental:  Stay At Home Dads
     ~Kevin Krause, Father of Two




  What's Out:  Names that look like typos

  What's In:  Being bold and unexpected  

  What's Instrumental: Taking our free    

  ~Alexandra Watkins, Chief Innovation Officer,  Eat My Words
  
 

Wendy     

What's Out:  Foie Gras

What's In:  Vegetables  

What's Instrumental:  Sustainable & Locally Grown 

~Wendy Clem, Home Cook

Upcoming Programs and Events 
 
BNI Civic Center Visitors Days:  Starting on February 20th from 12-1:30 for Accounting and Finance Professionals
 
BNI Civic Center What's Out:  "No"
What's In:  "Yes, and..."   
What's Instrumental: 
Developing Business Relationships

Event Details: 
Serrano Hotel, 405 Taylor Street, $30/person.  **For additional dates and industries please reply to this email or contact membership.



The Leukemia & Lymphoma Man Woman of the Year Fundraising Competition Kicks Off on April 4th

MWOY   

 

What's Out:  The belief that the only way to fund raise is to have friends with deep pockets     

What's In:  Disruptive Fundraising

What's Instrumental: Picking a cause that you believe in 


Program Details and Contact Info:   
Learn how you can get involved
Man & Woman of the Year (MWOY)  is a  prestigious annual fundraising campaign benefitting the  Leukemia & Lymphoma Society (LLS).  Candidates competing for the title of Man & Woman of the Year agree to utilize their leadership abilities to conduct their own fundraising campaigns for LLS. Every dollar counts as one vote. The male and female candidates with the most votes are named the chapter's Man & Woman of the Year. MWOY is a great way for candidates to expand their network, give back and is extremely rewarding.
About MCM
At MCM we can help you get traction in the market place.  Looking to step into 2013 strong.  Contact MCM and learn more about how to get your Rainmaker Profile. 

 

MCM, Marketing and Business Strategies 
2269 Chestnut Street, #193 
San Francisco, CA 94123