February 2013
Southern Oregon University
Small Business Development Center
The SOU Small Business Development Center (SBDC) provides in-depth, confidential, one-on-one guidance to businesses & prospective entrepreneurs at no fee. We can help you gather information, evaluate, plan, & create systems for your business that lead to greater profit, job creation, & job retention.

Call 541.552.8300 for more information or visit our website at:

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Did you know...?Jack at desk
SBDC Business Advisors can assist you with:
  • Business Plan development
  • Financial analysis
  • Loan packaging 
  • Business valuation
  • Acquisitions  
  • Market analysis and research  
  • Marketing strategies
  • Manufacturing processes and operations
  • Social networking strategies
  • Referrals to additional resources
  • And, much, much more...

Check out our staff bios at www.sou.edu/sbdc. You might be surprised!!!


Be well and thanks for reading our Monthly Update.



Febraury 2013 Workshops: 

Biz Center 3D
February 7, 2013
6:00 PM to 9:00 PM

February 22, 2013
9:00 AM to 12:00 PM

Get the important information you need to know before you start your business in southern Oregon. This 3-hour workshop provides the "nuts and bolts" and more to help you succeed.
More information.
February 17, 2013
6:00 PM to 9:00 PM    


Are you in the process of writing your business plan? Have you put it off because you don't know where to begin? Are you wondering, "Why write a business plan?"


No matter if you are in business now or want to start a business, you'll need a Business Plan! Get the tools and guidance needed to write your Business plan in this 3-hour workshop.  More information. 

Client Spotlight
We came to the SOU Small Business Development Center not knowing how we were going to purchase our store.  If it wasn't for Rob saying plain and simple this is how it's done, we wouldn't have continued the process.  He broke it down to what changes needed to be made and we finally had that duh! moment.  It is so nice to have the SBDC as a local brain trust who we can rely upon whenever a bump comes along and know there are resources out there to help.  We look forward to continue to work with the SBDC as we develop our business plan. 

Welcome Our New Advisor! Stephanie Hoffman

Stephanie Hoffman designed management and employee training programs in the Bay Area for various industries, including high-tech, financial, education, recreation, health, utilities, economic development, and communications. 

After moving to northern California, she began working for the Northeastern SBDC 
and ran their satellite office in Yreka.  Stephanie helps clients create low-cost strategic marketing plans and provides general business planning services.  She also reviews client's websites, blogs, brochures, business cards, and flyers.  
Stephanie holds a master's degree in Industrial/Organizational Psychology from San Jose University.

Click here to meet our entire staff! 
WESO Speaker:
Susan MacKenzie
Feng Sui Design Tips for a Trade Fair Booth 
February 7, 2013
5:30 PM to 8:00 PM
Rogue Regency Inn, Medford

Feng Shui has tips to offer to help your booth or table attract your best clients and stand out from the competition.


Susan Mackenzie's decision to study Feng Shui was client driven - several asked her if she did Feng Shui consulting and she got tired of saying no...and while Feng Shui has advice for all aspects of life, she particularly enjoys using Feng Shui information to improve the bottom line for small businesses and solopreneurs.


Small Business
Networking Opportunities

Ashland ChamberGreeters
Every Friday, 
8:15-9:30 am

Medford ChamberGreeters
Every Thursday, 
8:00-9:00 am

Phoenix Chamber Greeters
First Tuesday, 
8:30-9:30 am
Click here for more information. 

Talent ChamberGreeters
Third Wednesday,
8:30-9:30 am

Heart of Medford Association
Bi-Annually in May & October

Jefferson Grapevine
5:00-7:30 pm

Business XPress:
Oregon's Business Portal
This "one stop shopping" website has everything a person needs to get started doing business in Oregon.

Click here for more information
BizCenter Dashboard

Have you accessed your dashboard on BizCenter.org?

If not, click here to learn how!
GROW Oregon

Thinking about growth? Wondering what it will take to stay profitable now and in the years ahead?  GROW Oregon's highly experienced advisors have been there, and have the wisdom to help your business thrive!
Click here for more information.
Capital Access Team
The Capital Access Team is led by highly qualified SBDC advisors who engage clients in learning about access to capital. 

International Trade
Are you looking to global markets to export or import goods and services? We resources to help you connect to and conduct business around the world.

Hispano Resources
The  OSBDCN Hispano Web Resources website provides Hispanic small businesses with business development services, business tools and access to partners also interested in the development and support of the Hispanic business community.
Deadline for Southern Oregon Angel Investment Extended to February 11, 2013.

The deadline for the Southern Oregon Angel Investment has been extended a week, to February 11. SOREDI switched to a new platform for applications this year and it seems that some had trouble navigating it. 

If you know of an entrepreneur who was, perhaps, on the fence about applying, please let them know right away. If you are an entrepreneur who has their plan nearly finished, please consider competing this year. The experience and input you'll receive from the investor pool and professional advisors is priceless. If you are entrepreneur who DID successfully apply, please be aware that you ARE ABLE to edit and polish your plan for this extended week. If you find yourself unable to access it, please contact Codi Spodnik (codi@soredi.org) or Steve Vincent (steve.vincent@avistautilities.com) and they will unlock it in Pitchburner and make it available to you. 

If you would like to apply: Go to  www.soredi.org and click "SUBMIT YOUR BUSINESS PLAN" and follow the directions. You MUST use the link to Pitchburner.com that you will find there. When you're done, go back to www.soredi.org, click "JOIN & REGISTER" to access our shopping cart and pay your application fee.   

Medford Chamber Forum: Don Antonucci
Businesses in an Affordable Care Act World
February 11, 2013 
11:30 AM to 1:30 PM
Rogue Valley Country Club, Medford  

Eighty-five percent of America's small businesses aren't planning for the Affordable Care Act.  Guest speaker Don Antonucci, President of Regence BlueCross Blue Shield of Oregon, joins the Medford Chamber to help navigate these new requirements, to stay compliant and ahead of the game.

Don is responsible for directing and guiding statewide operations and market performance, while representing and promoting Regence in business and civic arenas throughout the state.  Don has more than 15 years of experience in the health insurance industry, starting in market analytics for a variety of health plans, including Horizon Blue Cross and Blue Shield of New Jersey. 

SBA Webinars
Click on workshop title for registration information

SBA LogoSBA Loan Clinic 

February 12, 2013
12:00 AM EST - 1:00 PM EST
Do you need to borrow money for your business and aren't sure how to take the next step? Attend this free virtual loan clinic and learn about SBA's lending role and how an SBA loan can benefit your business including lender requirements for loan approval.

SBA Loan Clinic
February 12, 2013
9:00 AM EST - 10:00 AM EST
See above description. 

Marketing to Primes and Agencies
February 21, 2013
2:00 PM EST - 2:45 PM EST
Every year the U.S. Government spends billions on products and services. don't miss out on this important potential market for your small business. It's not enough to just sign up, you've got to market your business to federal agencies and primes. Get real world tips and tricks for making in the federal marketplace.
QuickBooks Pro 2011 for Business or Office
Beginning February 20, 2013
6:00 PM to 9:00 PM
RCC/SOU Higher Education Center, Medford  

Contact RCC SBDC for more information:

Quickbooks Pro 2011 Beginning
February 20, 2013 to March 11, 2013
Cost: $270.00

For those who have some knowledge of computers and working within Windows, have some accounting knowledge, and want to learn QuickBooks Pro. Homework will be assigned.

Class includes setting up a company file, creating a chart of accounts, and adding customers, jobs and vendors to sell services and products. Also covers paying for expenses, invoicing, receiving payments, reconciling a bank account, running reports, and managing your company file.

Prerequisites/requirements: Basic computer skills. Bring a 256 mg or larger thumb drive to save your work.

Quickbooks Pro 2011 Intermediate

March 13, 2013 - March 18, 2013
Cost: $90

For those with some knowledge of how to operate and navigate within QuickBooks Pro, have specific needs such as payroll, project costing, worker's comp and other challenges, or wish to move from Beginning QuickBooks to the intermediate level.

Topics include tracking inventory in QuickBooks, job costing, finding and correcting errors, advanced payroll (worker's comp, employee loans, garnishments), importing and exporting to Excel, Word, and other QuickBooks company files, year-end procedures, working with an accountant, and integrating QuickBooks with third-party software.

Prerequisite/requirements: A basic knowledge of QuickBooks and accounting principles. Bring a 256 mg or larger thumb drive to save your work.

 ** 50% off series discount on Quckbooks Pro 2011 Intermediate when also enrolled in QuickBooks Pro 2011 Beginning **
Rogue Nexus Uplink
February 26, 2013 
6:00 PM to 9:00 PM 
River's Edge Restaurant, Grants Pass

Join us for an evening of web development banter and website critique!

Rogue Nexus is an e-business consortium representing Jackson & Josephine Counties of Southern Oregon. Facilitated by SOREDI, the Rogue Nexus was created to identify the region as a hub for e-business, attract talent and companies to Southern Oregon, provide peer-to-peer networking and best-practices for e-business leaders, quantify the value of this industry to our region's economy and host an annual educational conference and other events.

Click here for more information or  Click here to register
2013 WESO Networking Share Fair
March 14, 2013 
5:00 PM to 8:00 PM 
Ramada Medford Convention Center, Medford

Women Entrepreneurs of Southern Oregon (WESO) is celebrating the 11th anniversary of the annual Networking Share Fair on March 14.  WESO hosts this special program to share what its members and other women business owners have to offer. It's also a great networking opportunity to meet local women in business.

Both members AND non-members can be exhibitors at the fair.

Any business can have a table space and ANYONE can attend. FREE ADMISSION.

Questions? Email Joyce Loyd at  joyceloyd@gmail.com or call 541.890.4043 


Click here for more information on Vendor Registration.  

Click here to view the full article.   

3 Easy SEO Tools to Improve Your Website      

1. BoostSuite: Tool designed specifically for small businesses.  BoostSuite takes data from your website and turns it into a list of easy SEO to-dos.   Cost: Starts at free


2. Scribe: Scribe lets you optimize your content, social, and search with one tool.  Tells you what topics are the most interesting and searched that are related to your industry, so you can create content that resonates.  Cost: Starts at $97/month


3. SEOMoz: Pro version helps you manage your SEO, analyzes your site regularly and provides recommendations.  You can also download a free toolbar that shows you SEO metrics of various sites as you surf online.  Cost: Pro version starts at $99/month.  


Moss Adams LLP Monthly Article
What the Fiscal Cliff Deal Means to Your Business 

By Frederick Reichensperger, CPA


After much contention and negotiation, President Obama and Congress finally came to agreement on legislation to partially address the so-called fiscal cliff - a combination of higher taxes and forced spending cuts scheduled to go into effect in 2013. The American Tax Relief Act (ATRA) passed by Congress on January 1st retroactively reinstated and extended a variety of tax provisions which impact individuals as well as businesses, large and small.


Significant provisions of the new act affecting businesses include:

  • Extension of 50 percent first-year bonus depreciation for certain assets acquired during 2013
  • Increased first-year deprecation cap on new passenger automobiles by $8,000 to a total of $11,160 for qualified purchases in 2013
  • Retroactive increase of the Section 179 expensing limit to $500,000 for assets acquired through 2012 and extension of the $500,000 expensing limit through 2013
  • Extension of accelerated 15-year deprecation for qualified leasehold, retail, and restaurant improvements placed in service before January 1, 2014
  • Retroactive extension of the Work Opportunity Tax Credit (WOTC) and expansion of eligible employees to include eligible non-veterans as well as eligible veterans who begin work before January 1, 2014
  • Reinstatement and liberalization of   the Research and Experimentation Tax Credit through 2013

The numerous retroactive changes and extensions to taxpayer beneficial provisions in the ATRA provide opportunities to revisit your business and personal tax planning for 2012 and refocus your 2013 planning on a go-forward basis. Consult with your tax advisor to maximize the benefits of the ATRA changes for you and your business in 2013.

Free On-Demand Webinars
Click on workshop title for registration information

Contracting with the Government

Available until March 22
Small businesses face challenges when trying to win federal, state and local government contracts. The Small Business Development Center at MHCC can help small businesses work through these challenges. This class provides an in-depth approach to discovering and seeking contract opportunities as well as the marketing tools that may assist in selling your product or service to the government.    


Are You Bankable?

Available until March 22

Attend this On-demand seminar and get the answers to these questions: 

  • What is the current access to capital?
  • What are some sources of capital?
  • What banks are lending?
  • What are lenders really looking for?
  • What are the steps to getting a loan?
  • Am I bankable? What do I need to know?
  • What if I'm not bankable? How can I become bankable?
  • What if I get denied?

Going Into Business: Start Smart 

Available until March 22  

Learn the basics of opening a small business in the State of Oregon. How to register your business name, open a business bank account and obtain a tax ID number for your business. 


Hiring New Employees 

Available until March 22

Look at how to attract and hire quality employees. How to begin the Employee/Employer relationship off on the right foot Including proper job postings, applications, job descriptions and hiring paperwork. Learn about the differences between an Employee and Independent Contractor.   

SBA Logo The Small Business Development Center is partially funded by the U.S. Small Business Administration. The support given by the Small Business Administration through such funding does not constitute or express an implied endorsement of any of the cosponsors; or participants' opinions, products, or services. Special arrangement for disabled individuals will be made if requested in advance.