• When consumers know that a small business is a member of their local chamber of commerce, they are 44 percent more likely to think favorably of it and 63 percent more likely to purchase goods or services from the company in the future.
• If a company shows that it's highly involved in its local chamber, consumers are 12 percent more likely to think that its products stack up better against its competition.
• When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40 percent more likely to eat at the franchise in the next few months. When consumers know that an insurance company is a member of the chamber of commerce, they are 43 percent more likely to consider buying insurance from it.

The study determined that most consumers associate a company that is a Chamber member with being more legitimate, reliable, and an upstanding member of the community.

Which begs the question - if you are not a Chamber member, are you losing business when potential customers choose a Chamber member over you?

Find out what the Souhegan Valley Chamber can do for you. Check out our membership benefits on our website. Or, call the Chamber office and speak with Tracy or Beth at 673-4360. Want to read the study for yourself? Click here.