Are you getting the most out of your internet recruiting efforts? Following are three strategies for improving the quantiy and quality of drivers you source online:
1) Expand Your Internet Presence
Post your openings on multiple sites including Craigslist, Monster, Career Builder, as well as sites that cater to the trucking industry. Also, create a Facebook page for your company that includes links to your application and encourage current drivers to connect with their friends in the industry.
2) Sell Your Company
Rather than listing the qualifications you expect in a candidate (boring), sell candidates on why they should come to work for you. Do you offer better pay, newer trucks, more hometime, professional dispatch? Selling is not a dirty word when it comes to recruiting. Great candidates want to know why they should work for you. SELL, SELL, SELL!
3) Assess for the Best
driver pre-hire assessments are increasingly used to identify diamonds in the internet dung heap. Successful carriers are embedding links to driver assessments right in their job postings. Candidates complete the 10 to 15-minute assessment to earn the right to take up your time
. Results are reported instantly and carriers are cutting administrative time to place a driver by 65% (with dramatically improved driver quality).
Use the above strategies to attract, hire and retain the best drivers possible. Improved recruiting leads directly to improved capacity, reduced accidents, better customer care and...increased profit!