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12th February 2013
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Issue 5/2013
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What's News? | |
Maybe it was two weeks out of circulation on jury duty or simply, "things are happening":
Well known identity Brian D'arcy (ex Adeal MD) has started a new photo importing business; Maxxum Pty Ltd. based in Williamstown Vic. We wish you all the best Brian.
Whilst mentioning Adeal, Leica has announced they are opening direct in Australia. Understand many already know this.
Paul Rogers (ex Fuji), is now Business Development Director at Adrenalin Marketing Solutions. He will do well wherever he goes.
Stuart Poignand (known to many via Canon) has joined Bryn Sharp (ex Fuji and Kodak) as Marketing Director for Lyreco, a worldwide office supplies co. Bryn is MD.
Understand from my Canadian counterpart that Canon Canada is distributing Tamrac in Canada .. Interesting twist.
Congratulations again to Paul Dawson on selling his School Photo Business in Port Macquarie. He has "reengineered" his business on several occasions and deserves every success.
Friends of Ole Knudsen (and he had many in Australia), MD of Fotoknudsen Norway, were shocked to hear of their filing for bankruptcy on Feb 11. "This is the worst day in our 50 year history," said Ole Bjørn Knudsen, Managing Director in an interview with the local newspaper BA (Bergensavisen). Ole visited Australia on many occasions and is well known and respected worldwide amongst the lab community.
Wish you all the best Ole.
Kind Regards
Peter Rose
Director of Australian Activities |
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Your PMA Australia Executive
National Chairperson
Phil Gresham
philip@fotofast.com.au
Eastern Region TVP
and NSW Chairperson
Mark Alderson
mark.alderson@camerahouse.com.au
WA, SA, NT, QLD TVP
and QLD Chairperson
Andrew Mason
print@photocontinental.com.au
TAS Chairperson
John Mullavey
jandaagencies@netspace.net.au
VIC Chairperson
Jeff Crowley
jeff.crowley@fujifilm.com.au
SA Chairperson
Paul Atkins
paul@atkins.com.au
WA Chairperson
Murray Gibbs
murray@ggch.com.au
Director of Australian Activities
Peter Rose
prose@pmai.org
Australian Directors for PMA
John Paxton
jpaxton@paxtons.com.au
Len Sandler
len.sandler@starshots.com.au
PPFA Chairperson
Bob Smith
bob@classicframing.com.au
APCI Chairperson
Paul Atkins
paul@atkins.com.au
PSPA Chairperson
Paul Dawson
pd@hydrophotographics.com.au
PIEA Chairperson
Earle Bridger
e.bridger@griffith.edu.au
PMA Australia Office
02 9454 2444
pmaaustralia@pmai.org
Editor
Glynn Lavender
pmaaustralia@pmai.org
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| Where are you sending your customers - by Glynn Lavender | |
What message are you sending your customers?
More importantly WHERE are you sending your customers?
Below is a text message from my wife about a recent shopping experience she ALMOST had.
"Sign of the times: Thought I'd treat myself to the new issue of MindFood magazine. I opened it to scan the contents page, and the inside front cover was an advertisement for the magazine (including bonus articles) for iPad.
Printed copy went back on shelf and a mental note made to download the app instead.
So right there they've lost the "impulse purchase" in store.
Remains to be seen if this customer follows through on the intention to purchase iPad version later.
But. If I do buy the iPad version, the chances are that I will keep updating the issue on my device more likely than buying the physical mag every month."
What struck me immediately was that this store just lost a sale. They lost any profit they could have made from the magazine simply because they were not aware that the product that they had on their shelves was actually just an advert asking the customer to shop somewhere else.
They not only lost this sale but they also lost any future sales. The publisher not only is trying to lure the customer away from the bricks and mortar store they are offering bonus content if you do.
But do you know what, the magazine publisher is also taking a big risk of losing the customer too.
When my wife gets home from shopping she gets home to attention demanding kiddos. Downloading a magazine is the last thing on her mind.
How does this relate to our industry?
Well you have to ask yourself are you sending your customers somewhere else?
Are you aware of everything you hand out to your customers that offers them another purchasing avenue?
What's inside the camera box? Any offers to join clubs? Get membership discounts etc? Is that in fact sending your customers off to somewhere they may never return?
Do you actively remove these 'opposition adverts' from the boxes leaving your store?
More importantly do you put your own ones inside to draw them back to your store?
Getting new customers is expensive - keeping them requires vigilance. |
| PSPA News - by Glynn Lavender | |
News from Hydro Photographics
Paul Dawson the National Chairperson of the PSPA Professional School Photographers Association, has announced the recent sale of Hydro Photographics Mid North Coast School and Sports Photography business.
Dawson commented, "Today marks 25 years for me as a photographer in Port Macquarie and I am pleased to announce the recent sale of the Hydro Photographics 'School & Sporting Team Photography operation' to Dion and Margaret Carle from MSP Photography, which is part of the largest school photography business in Australia" "Dion and Margaret are enthusiastic about retaining the expertise of Iain McKinlay as marketing manager. Nerrida Dean will also be a valued employee as part of the photography team, with Annemaree & I working for MSP on a casual basis. MSP has moved upstairs at Hydro and will share resources with Hydro"
"At Hydro, it will remain business as usual with the exception of providing school photography needs on the Mid North Coast. Annemaree & I will continue providing value for money Commercial, Freelance and Wedding Photography - including my work as a 'Google Trusted Photographer'. Annemaree & I will also be photographing School Formals and Family Portrait Fundraisers for Schools." We still have a number of schools out of the Mid North Coast Area (Brisbane and Sydney) so will still remain close to the industry."
New ownership at Photo Hendricks (WA)
Burswood, WA, January 31st 2013
After 10 years as the Managing Director of Photo Hendriks, David Ryall has taken full ownership of the company as Wilfred Hendriks and his Wife Carol announce their retirement.
David Ryall started his full time photography career with Photo Hendriks.
David is well known in the industry for his determination to succeed and his commitment to customers.
Using the latest technology, David has created innovative products and services as well as improved delivery times.
David's success comes from his internal drive to be a leader in the industry.
He is committed to making a lasting impact on an industry that has not seen major improvements since the switch to digital. During his time with Photo Hendriks, David has been instrumental in growing the company to be the third largest school photography company in WA with ambitions to be number one in 2015.
"I appreciate the dedication that Wilf and Carol have given to Photo Hendriks' success, and for the opportunities they have given me. I look forward to continuing the legacy that the Hendriks family have created during the past 58 years." - David Ryall
Wilf and Carol have dedicated their lives to Photo Hendriks with over 40 years of service.
Founded by John Hendriks back in 1954, Wilfred was literally born into the business and started working there when he was 17.
It is also where he met his wife Carol. Now 40 years later and with four children out of home, Wilf and Carol are looking forward to an active retirement.
Photo Hendriks under the leadership of David Ryall will continue to create lasting memories for families around Australia. |
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Jared Davis joins PPFA International Board | |
Jared Davis of Megawood Larson-Juhl Australia and GUNNAR International joins international board for PPFA.
Congratulations Jared!
PPFA Installs 2013 Board of Directors February 4, 2013 by Sheila Pursglove
The Professional Picture Framers Association <http://www.ppfa.com> named John Pruitt as its new president.
Pruitt is a Certified Picture Framer and co-founder of The Frameworks in Carrollton, Texas. He succeeds Ron Mason, CPF, of Ron Mason's Gallery One in Iowa City, Iowa. Mason assumes the role of immediate past president.
The association installed its 2013 board of directors on January 27, during the PPFA 2013 Annual Convention at the Mirage Hotel in Las Vegas.
Also elected were Stuart Altschuler, Prestige Framing Academy, Naples, Fla., as vice president; and Robin Gentry, B&J Gallery, Bowling Green, Ky., as treasurer. William Parker, MCPF, will serve as past president.
Serving as directors are: Cliff Wilson, MCPF, Framed In Tatnuck, Worcester, Mass.; David Lantrip, MCPF, Franchise Concepts Inc., St. Louis, Mo.; Joyce Michels, MCPF, Michels Frames & Things, Saint Robert, Mo.; Carol Graham, FrameReady/SoftTouch Solutions Inc., Petrolia, Ontario, Canada; Michael Drury, CPF, South Hill Gallery, Lexington, Ky.; and Jared Davis, Megawood Larson-Juhl Australia and GUNNAR International. Jim Esp, Executive Director of PMA, <http://www.pmai.org> Jackson, Mich., holds the office of secretary.
PPFA honored outgoing board members Ken Link, CPF; George Alvarez, MCPF; Rob Clark; and Julius Shultz. Also during the meeting, Service Award recipients were honoured.
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Sensational Info'tography Seminars + Worshops - Dr Les Walkling | |
Register online at www.pmaaustralia.com.au or click here to register for Les Walkling's March Info'tography Seminars + Workshops in Sydney, Adelaide, Perth or Melbourne.
To download the course content, click here
Evening Seminar $69.00
Full day Workshop $299.00
Seminar + Workshop $331.20 (save 10%)
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| A blast from the past - by Glynn Lavender | |
We've all seen the BIG pineapple, the BIG prawn, the BIG banana - It's good to see the photo industry getting into the tourism market!
 | | The BIG SLR Camera
Meckering, Western Australia
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| PMA Calendar 2013 | |
Mar 15 & 16 Info'tography Seminar + workshop - SYDNEY
Dougherty Community Centre, Chatswood
Presenter: Les Walkling
Mar 18 & 19 Info'tography seminar + Workshop - ADELAIDE
Hilton Adelaide
Presenter: Les Walkling
Mar 22 & 23 Info'tography Seminar + Workshop - MELBOURNE
Crowne Plaza, Melbourne
Presenter: Les Walkling
Mar 25 & 26 Info'tography Seminar + Workshop - PERTH
Perth Convention & Exhibition Centre
Presenter: Les Walkling
May 4-5 2013 The Big Photo Show
Los Angeles Convention Centre, Los Angeles, California
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