20th November 2012

                                                                                                         

Issue 45/2012

PMA Australia logo

      Newsline

PMA Australia Executive Revues The Future

Yesterday, your PMA Australian Executive comprising  Phil Gresham, John Ralph, Andrew Mason, Tim Jones, Jeff Crowley, Paul Atkins and Murray Gibbs reviewed progress for 2012 and looked at plans for 2013.

The main items discussed were as follows:

 

Planning for PMA conference Sept 2013

Was agreed we needed 1 or 2  Key Note speakers to promote for the conference .

Suggestion was, that more presentations should be peer to peer. There are many good examples of good retailers who we could use.

Timing is good for build-up to  Xmas retail sales and subjects that might be included are:

Staff motivation

Staff training with emphasis on selling skills

Merchandising

Maximising catalogue/on line/social media  results

Gen X and Y attendees need to be catered for in the conference.

Professional photographers  would attend conference if subjects appeal to them and sessions do not conflict with APPA awards.

Coordination with AIPP and IDEA will be all important to maximise audience.

 

PMA...the opportunities

Was agreed we needed to continually assess PMAs relevance to members. Camerahouse, IPI,  Leading Edge, Teds, AIPP are all providing excellent "group specific" conferences and training that PMA may have provided in the past.

We need to find the areas that "overarch' these group activities, such as:

1) Staff training/motivation  as covered in  "Future Leaders". How do we expand/fund these excellent courses? Could we obtain Govt. subsidy? What possibility for wider supplier sponsorship? Should this be an extension of "PMA Academy" and be run on the internet similar to the CPC course? Education in all its forms (staff/consumers/owners) is where PMA should be concentrating. It would be an ideal fit for our part in "growing the imaging industry".

2) Many organisations are now running consumer photo courses.

PMA should list these courses on our website for everyone's benefit.

It has also been suggested PMA should be creating an "accreditation system" of presenters to ensure a level of quality.

The Infotography series throughout 2013  needs active promotion by PMA members to be effective. Close cooperation with the major PMA groups/members will be maintained.  

3) Important other activities:

a)  We all need to watch carefully  the impact of" Biometric" passports. The category is of major importance to our members.

b)  PMA needs to continue to work closely with AIPP and IDEA (and any other groups) to find synergies and opportunities to offer our services in arranging shows, management services, sharing overheads etc. to be both more effective and supplement income.

 

Members input on these issues is welcomed.

 

Kind Regards,

Peter Rose

Director of Australian Activities

In This Issue
Click Frenzy or Click Fizzle - by Glynn Lavender
A Blast from the past - the future of mini labs
PMA NSW Xmas Party & State Xmas Functions
A Blast from the Past
PMA Calendar 2012 - 2013

Your PMA Australia Executive

 National Chairperson

Phil Gresham
philip@fotofast.com.au

 

Eastern Region TVP

and NSW Chairperson

John Ralph

jrcamerahouse@bigpond.com

 

WA, SA, NT, QLD TVP

and QLD Chairperson

Andrew Mason 

print@photocontinental.com.au

 

 TAS Chairperson

Tim Jones

 tim@perfectprints.com.au

 

VIC Chairperson

Jeff Crowley

jeff.crowley@fujifilm.com.au

 

SA Chairperson

Paul Atkins

paul@atkins.com.au

 

WA Chairperson

Murray Gibbs

murray@ggch.com.au

 

Director of Australian Activities

Peter Rose

prose@pmai.org

  

Australian Directors for PMA

John Paxton

jpaxton@paxtons.com.au 

Len Sandler

len.sandler@starshots.com.au

 

PPFA Chairperson

Bob Smith

bob@classicframing.com.au

 

APCI Chairperson

Paul Atkins

paul@atkins.com.au
 

PSPA Chairperson

Paul Dawson

pd@hydrophotographics.com.au

 

PIEA Chairperson

Earle Bridger

e.bridger@griffith.edu.au

 

PMA Australia Office

02 9454 2444

pmaaustralia@pmai.org


Editor

Glynn Lavender

pmaaustralia@pmai.org

 

 

Click Frenzy or Click Fizzle? - by Glynn Lavender

7PM EST Tuesday November 20

The first 'Click Frenzy' event happens in Australia.

Taking it's lead from the American 'Cyber Monday' it will be interesting to see how the Australian equivalent fares.

There are some significant differences to the US event that may have impact on the Australian sale.

First up Cyber Monday falls right after the Thanksgiving Holiday period. Traditionally when Americans start to buy their Christmas gifts. It also follows on from "Black Friday" the bricks and mortar equivalent of "Cyber Monday". 

 

So there are several high key events that lead up to the online sale. Buyers are primed and ready to spend.

 

The Australian event has no such impetus to kick it off. Christmas "launched" in early October with most centres putting up the decorations and every letterbox seeing a 200% increase in 'junk mail' Christmas Catalogues - so, theoretically, Aussies have been ramping up their sales for at least a month.

 

The weak US dollar also means parallel importing is not as big an issue as it is here in Australia. Australian online consumers are very price savvy when it comes to their buying options so the Australian deals will need to be VERY sharp to create a genuine 'Frenzy'!

 

Take up of the idea by Australian retailers has been very positive with the ClickFrenzy website has stopped taking on new retailers as they have been inundated with retailers wanting to be involved.

 

Some of the ClickFrenzy retailers
Some of the participating retailers


Ted's Camera Stores and Camera House are two photo retailers who have jumped on board. It will be interesting to hear how they fare.

 

One of the interesting things to watch out for is how will the various sites handle the web traffic if it really takes off? This years Cyber Monday in the US saw a peak of 1.6 Million pages views per minute - there is nothing more frustrating to customers than not being able to get the deal they were after due to technical issues.

 

It is great to see a new initiative to get people spending in Australia.

If the American success can be emulated then we are set to see a lot of growth as people get used to setting the date aside and launching their Christmas spending.

 

Next week we'll do a review of how the event fared.

Growth in Cyber Monday sales
Cyber Monday growth

A Blast from the Past - The Future of Mini Labs

It just goes to show the more things change the more they stay the same. Predicting where our industry is headed is fraught with danger :)

It's great to see however that a number of our current industry leaders were in that position 32 years ago and their assessment of the future obviously worked well for them. 

Andrew Mason from Photo Continental sent through this blast from the past article and makes for great reading.

 

Photo Forum April 1980 Vol 1 No 1

From this issue which gave us detailed information on "How to sell a Hanimex Lens" & "How to sell Poloroid Auto Focus cameras" + Levinson's Newsletter

We also had an interesting article entitled "What do you think of the minilab concept?"

A selection of industry panellists had their say:

John Paxton - Paxton Photographics

Paxton Photographics is faced with a progressive minilab operation just down the street, and the prospect of another about to open just up the street. But John Paxton currently has no intention of opening his own lab.

" It doesn't warrant the extra staff worries" he said "When you're running a comprehensive photographic store there's no time to start worrying about processing  machines breaking down and operators not turning up. If you're going to run a simple fish & chips operation in a busy location it might be different".

"However they have had no effect on our business as we already offer a same day service through Pacific"

Terry Rimmer - General Manager of Georges

"At this stage I doubt their economic viability in Australia except for those highly trafficked areas supported by a good surrounding population. And really there's not many such locations.

"I would predict that within two years, many of these businesses will be forced to sell. But my main concern is the quality, this is most important and it seems to be contrary to the short turn- around of the minilab, which is really just sophisticated sausage processing machine"

Mike Gilmore - Classic Cameras NSW

'In certain areas they will be a goer, but I don't think the big processors will sit back and let the business in major city locations just be taken from them. The competition is going to be tough. "We're going to see some big changes in the D&P business this year. With soaring film costs, free film is going to go and print prices will probably fall. And that's when the minilabs popping up like mushrooms are going to have to redo their figures"

Des Franklin - General Manager of Consumer products for Hanimex

Says "you have to look at the origin of concept. It all began in the States where there are many towns of 50,000 to 70,000 people who were not serviced by a major laboratory. Sending the work away meant customers had to wait a week, so the minilab was a practical solution".

"In Australia they could satisfy such a requirement in those isolated areas where the major labs can't offer the same service. Bathurst in NSW might be such an example".

"So what are the minilabs offering? Is it limited to the extent of its services. It is not better, or cheaper, just quicker. And the reliability has yet to be proven".

Alan Michael - Michael's Camera House (slap-bang in the centre of Melbourne's CBD)

"We've looked at six systems, and we've now put down a deposit.

"For us, the big advantage is that we can now control our own destiny and no longer be the tool on someone else.

'We will not be out to cut prices.Rather; we're going to offer a very personal service. It will be important to be right on the ball and to pay proper attention to staff training and strict housekeeping.

"The film processing will be done upstairs, but the print processors will be highly visible through the windows and sure to attract large crowds.

"How long the novelty of this system will attract the public is hard to say, but we're so convinced it's going to be a winner that we've made provision for the installation of a back up machine.

"And besides, Alan added wryly, think of all those silver ingots we're going to get".

 

 

PMA NSW Xmas Party - Tuesday 4th December 2012

Xmas bells Xmas bells  

It's on again! The PMA NSW Christmas party is being held on Tuesday 4th December in the Red Room, at the Bowlers Club at 99 On York, Sydney.

 

We have a great night planned with a private function room, a sit-down buffet meal, drinks until 9pm and a fabulous band to dance the night away, right in the centre of Sydney and close to Wynyard buses & trains, Town Hall Station and nearby parking.

 

So that our Supplier colleagues may thank their Retail customers for their support over the past 12 months, ticket prices are $40 per person for Retailers and $67 for Suppliers (with exception to our generous Supplier sponsors listed below).

 

Click here to download your invitation and ticket order form. Places are limited to 100 so act quickly to secure your place!

 

A big thanks to our generous sponsors:  Canon, C.R Kennedy, Independent Photographic Supplies, Nikon, Olympus  and Maxwell International Australia for making this event possible.

 

Xmas bells Xmas bells

PMA Australia and Industry Christmas/ End of Year Functions:

 

PMA QLD - Industry Xmas Drinks - Wednesday 21st November @7:00pm

Pig N' Whistle Riverside, Brisbane. Come along and celebrate 50 years in the Industry for esteemed PMA Member Will Street at his retirement dinner.

 

PMA TAS - Industry Xmas Drinks & Dinner - Thursday 6th December, Larks Distillery, Hobart

 

PMA VIC - Industry Xmas Drinks & Dinner - Wednesday 12th December @6:30pm  Pumphouse Hotel, Fitzroy.

 

The 'good old days'
The Good old days
Remember when?
PMA Calendar 2012 - 2013

 

Wed Nov 21                           PMA QLD Industry Christmas Drinks & 

                                               Will Street's Retirement Dinner

                                               7.00 pm Pig N, Whistle Riverside, Brisbane

 

Tues Dec 4                              PMA NSW Xmas Party

                                                99 On York, Sydney

 

Thurs Dec 6                             PMA TAS Xmas Party

                                                Larks Distillery, Hobart

 

Wed Dec 12                            PMA VIC Xmas Party

                                                Pumphouse Hotel, Fitzroy

 

Jan 6 - 7 2013                          DIMA, PSPA & SPAA Conference

                                                Bally's, Las Vegas, Nevada

 

Jan 8-11 2013                          PMA @ CES

                                                LVH (Las Vegas Hilton), Las Vegas, Nevada

 

Jan 26-27 2013                        PPFA Convention

                                                Mirage Hotel & Casino, Las Vegas,. Nevada 

 

May 4-5 2013                          The Big Photo Show

                                                 Los Angeles Convention Centre, Los Angeles, California