9th October 2012

                                                                                                         

Issue 39/2012

PMA Australia logo

      Newsline

Hitting Them Where It Hurts

It looks like the Australian Retailers Association (ARA) is awake to the fact that the Federal Government is, at best, not worrying too much about the Low Value Imports Threshold. 

 

I guess there is too much important name calling to be done to worry about the actual state of our businesses.

 

With State and Territory Governments clamouring for revenue from anywhere, the ARA (together with a group of associations including PMA) have taken action and directly contacted them to help force rapid implementation of the Parcel Processing Report.

 

To quote ARA Executive Director Russell Zimmerman - 

"The current situation makes a loser out of the Australian economy given it impacts on both government service delivery and industry growth. The path sketched by the Taskforce to reduce the threshold is a 360 degree turnaround for this 'lose- lose' economic situation," 

 

It looks like with enough pressure brought to bear we may see some positive change in 2013. 

 

Kind Regards

Glynn Lavender

Editor

 

In This Issue
Retailers target State & Territory Governments
Using Online Tools to Generate Bigger Holiday Sales
Necessories - by Glynn Lavender
CPF Picture Framers Exam
PMA Calendar 2012 - 2013

Your PMA Australia Executive

 National Chairperson

Phil Gresham
philip@fotofast.com.au

 

Eastern Region TVP

and NSW Chairperson

John Ralph

jrcamerahouse@bigpond.com

 

WA, SA, NT, QLD TVP

and QLD Chairperson

Andrew Mason 

print@photocontinental.com.au

 

 TAS Chairperson

Tim Jones

 tim@perfectprints.com.au

 

VIC Chairperson

Jeff Crowley

jeff.crowley@fujifilm.com.au

 

SA Chairperson

Paul Atkins

paul@atkins.com.au

 

WA Chairperson

Murray Gibbs

murray@ggch.com.au

 

Director of Australian Activities

Peter Rose

prose@pmai.org

  

Australian Directors for PMA

John Paxton

jpaxton@paxtons.com.au 

Len Sandler

len.sandler@starshots.com.au

 

PPFA Chairperson

Bob Smith

bob@classicframing.com.au

 

APCI Chairperson

Paul Atkins

paul@atkins.com.au

 

PSPA Chairperson

Paul Dawson

pd@hydrophotographics.com.au

 

PIEA Chairperson

Earle Bridger

e.bridger@griffith.edu.au

 

PMA Australia Office

02 9454 2444

pmaaustralia@pmai.org


Editor

Glynn Lavender

pmaaustralia@pmai.org

 

Retailers Target State and Territory Governments

 Retailers highlight all- round economic benefits of reducing LVIT
- State treasurers asked to support service delivery, industry growth
  

 

Peak retail industry body the Australian Retailers Association (ARA) last week sent a letter to state and territory government treasurers, highlighting the governments Parcel Processing Report has now confirmed they can collect significant revenue as a result of the recommendations over the $1000 low value imports threshold (LVIT).

 

Australian retailers continued to trade on the back foot compared to their overseas counterparts having to charge GST in their Australian bricks and mortar and online stores while their overseas counterparts did not.

 

ARA Executive Director Russell Zimmerman said the ARA was working alongside nine other associations and asking for support from states in assisting the Federal Government to rectify the revenue and tax neutrality issue affecting both the retail sector and service delivery.

 

"The ARA is continuing to take a collaborative approach to addressing the issues in the Low Value Parcel Processing Taskforce's final report, which outlined an economically beneficial path to reducing the threshold to an acceptable level over time.

 

"The ARA is calling on the Government to implement the report's recommendations as soon as practicable and state and territory governments to support the process given the obvious win-win situation for both the economy and Australia's $240 billion retail sector.

 

"The current situation makes a loser out of the Australian economy given it impacts on both government service delivery and industry growth. The path sketched by the Taskforce to reduce the threshold is a 360 degree turnaround for this 'lose- lose' economic situation," Zimmerman said.

 

ARA has been pleased with the positive responses from most if not all of the State and Territory Treasurers and is seeking additional meetings to finalise the reports implementation including urgently having the process put on the next Commonwealth of Australian Governments' agenda (COAG).

 

"With COAG working on implementation along with Australia Post and Customs doing the Reports recommended due diligence work there is no reason why this report couldn't be implemented within 12 months," Mr Zimmerman said. 

 

The organisations working with ARA are;

 

Australian Booksellers Association

Bicycle Industries Australia

Photo Marketing Association

Australian Music Association

Photo Imaging Council of Australia

Retail Cycle Traders Australia (Inc)

Australian Toy Association

Australian Sporting Goods Association

Franchise Council of Australia

A meeting took place between the associations last Thursday and brought to the table key concerns relating to lost revenue to state and territory governments as well as the tax bias presented to Australian based retail businesses.

 

Since 1903 the Australian Retailers Association (ARA) has been the peak industry body representing Australia's $240 billion retail sector which employs over 1.2 million people. The ARA ensures retail success by informing, protecting, advocating, educating and saving money for its 5000 independent and national retail members throughout Australia. 

  

Visit www.retail.org.au  <http://www.retail.org.au>  or call 1300 368 041.

 

Using Online Tools to Generate Bigger Holiday Sales

Everyone I have ever spoken to who has heard Georgia McCabe talk about how photo stores can use social networking to improve business have raved about how she 'gets it'!

 

Have a listen to this episode of the DIMAcast and see if you can pull some some valuable tips for improving your connection to your customers before the silly season starts.

 

Imaging industry veteran and visionary turned social media maven Georgia McCabe, who will be offering a Social Media Bootcamp at the 2013 PMA@CES in January, shares some great ideas for ways imaging businesses can use online tools now to generate bigger sales this holiday season.

 

Listen to the episode here

 

DIMACast Logo  

 

 

 

Necessories - by Glynn Lavender

Necessories: Definition - Necessary Accessories

Margaret Brown from Photo Review Australia magazine, talked last week in Photo Counter about the serious lack of information, promotion and access to accessories on suppliers websites.

We all know the importance of accessories to the bottom line - these days they are one of the few areas of our business that remains profitable (mind you they are under internet pressure too) - but they are also the exact product that people will buy more on impulse as they want it NOW - not days after they order online.

I guess the question has to be asked though is how much effort do stores put into accessories?

When was the last time you ran a demonstration session promoting a specific accessory?

Ran a slide show in store showing the benefits of a particular accessory?

Put up enlargements around the store showing before and after pics to demonstrate the benefits of a particular accessory?

I've always known the value of accessories to businesses.
We all KNOW.
But what do we DO?

The value was brought home strongly to me again last week.

I ran a Creative Flash Part Two Workshop on the Saturday. As the Part Two bit implies there is also a Part One. Part One teaches the principal of getting flash right both on and off camera.

Part Two is all about adding accessories such as light shapers, modifiers and colours to the mix.

A couple of days after the event an attendee emailed me a sarcastic 'Thank's a LOT!' email.

He had just left Kayell having spent $900.00 in their store.... on accessories!

Now we don't need to be rocket scientists to know that there would have been some serious profit on that sale compared to a camera of the same value.

When was the last time you really analysed your accessory mix?
Are you selling what customers are really after?

Here's a list of the most popular accessories my customers buy.

Hoodman Loupes
BlackRapid R Straps
Honl & Rogue Flash Accessories
Lastolite EZ Box
Lastolite Tri Grip Reflectors
Pocket Wizard Flash Triggers
Neutral Density Filters

If half your accessory department consists of lens caps and UV / Polarisers then it is time to offer your customers a new vision and maybe make some good profit to boot!

 

CPF Exam coming soon

There is less than a month (3rd Nov) before the CPF exam is due to take place in Canberra. 

  

Anyone intending to write the exam should register online ASAP if you have not already done so.  

 

I shall be running exam preparation classes over the next three Thursday evenings in Canberra.  Please advise if you wish to attend these classes.

  

Thanks & Regards

 
Quentin
 Webster

Framing Matters

info@framingmatters.com.au

 

 

 

PMA Calendar 2012 - 2013

 

Mon Oct 29                             PMA SA Industry Lunch Meeting

                                                T - Chow Restaurant, Gouger St., Adelaide

 

Jan 6 - 7 2013                          DIMA, PSPA & SPAA Conference

                                                Bally's, Las Vegas, Nevada

 

Jan 8-11 2013                          PMA @ CES

                                                LVH (Las Vegas Hilton), Las Vegas, Nevada

 

Jan 26-27 2013                        PPFA Convention

                                                Mirage Hotel & Casino, Las Vegas,. Nevada 

 

May 4-5 2013                          The Big Photo Show

                                                 Los Angeles Convention Centre, Los Angeles, California