August 2014 


USRA provides members with cost saving benefits to run businesses in a cost efficient manner.  Check out USRA discounts on Shipping, Insurance, Bankcards, POS System, Office Supplies, and more.  


The USRA is an organization dedicated to members nationwide. USRA will strive to provide members with imperative cost saving services, incomparable educational opportunities and superior networking events. The USRA is proud to partner with the best in the Industry -- By partnering with the best...USRA can offer the best to its members.  


To learn more about the USRA Programs, visit the USRA website: 


The Pre Show Event at FN PLATFORM
Natural Movement as defined by VIVOBAREFOOT
USRA Members saved over $3 MILLION
"USR" United Sales Reps
Back To School Shopping
Skechers News from Footwear Plus
Dansko News from Footwear Plus

It's time for the international footwear marketplace where leaders and innovators converge to shape the industry, shop and sell shoes. Offering an elevated, comprehensive presentation of emerging and established brands in conveniently merchandised environments, FN PLATFORM was built by the industry, for the industry. DON'T MISS IT!
August 18-20 - Las Vegas Convention Center
For more info: CLICK HERE


The Pre-Show Event at





As always the USRA Event at FN PLATFORM is complimentary, 
space is limited 


RSVP by calling the USRA Office 818-703-6062 or email

Robert Mangione: VIVO Brand Manager

The Vivobarefoot brand was launched in 2003 with a simple concept that the human foot already has all the engineering it requires to support, balance and provide natural motor capabilities. The founder Galahad Clark (seventh-generation family member of the original C. & J. Clark shoes company, founded in Street, Somerset, England in 1825) believed that footwear manufacturers were in some cases over engineering features/benefits based on his findings specifically in the running category.


Vivobarefoot's natural movement inspiration came from a venerable source: 15th Century artist Leonardo Da Vinci. It is his famous quote, "The human foot is a masterpiece of engineering and a work of art," that has shaped the company's philosophy. The VIVO assortment is made up of the same performance construction offered in both the active and lifestyle collections for men, women and kids. This in itself is unique to the footwear industry and can only be accomplished by understanding the feet's natural capabilities. VIVO has focused on designing relevant product by integrating style, color and material usage that compliments the minimalistic look of its construction.


Your daily ritual more than likely includes taking off your shoes when you get home with much gratification. The feeling that is derived is all about natural movement. Whether you are standing, walking or even sitting your feet become engaged in a natural way. Not only does it feel good but your feet now benefit through sensory feedback that helps with better balance, body support and posture.


Consumers buy VIVO because they know what to expect from a feature/benefit perspective. The last shape, zero drop construction and a patented outsole construction built into every shoe is what creates the natural movement environment. VIVO also meets their quality and styling expectations." With a line that now includes lifestyle and active footwear, devotees have a wide range of products from which to choose. VIVO offering consists of On-Road, Off-Road, Mens and Women's Lifestyle and a Handcut Collection.


 Vivobarefoots sponsorship of the USRA means an excellent opportunity to work with a network of image leading independent retailers. This specialty retailer prides themselves on selling product that also provides functional value to their consumer. The independent retailer is typically more concerned with providing a buying proposition that is consumer centric, rather than just following current market trends. The Value Proposition formula in this channel of retail is inclusive of selling talking points such as: the brands mantra, its focus on offering quality in its materials and construction, a defined feature/benefit opportunity, style attributes and finally price. The focus and personalization on the consumer is what defines this channel.


VIVO will continue to authenticate its message of natural movement and the benefits that are derived from this technology.  Meeting a consumer's expectation as it relates to function can be a challenging scenario for a manufacturer but combining with trend right styling creates a unique buying proposition that I believe VIVO delivers on.



Heat Up Your Summer Sales With These 7 Cool Ideas

For many businesses, summer is traditionally a slow month. The heat slows our bodies down (I guess that impacts sales), folks are focused on going away for an annual vacation, children are home from school and people want to leave their offices early and have FUN!


While some businesses thrive during the summer, others dread the 3 months of heat, beach and vacations because their customers attention is even more distracted then it might usually be.


But there are several things you can do to turn up summer sales and look forward to the summer month: READ MORE..




$3 Million

 with the USRA UPS Program in 2012  


Hundreds of retailers can't all be wrong about saving money 

on their freight expense through this program.


Signing up is SO EASY!!


For more info on the USRA Shipping Program: CLICK HERE 


 If you want to be a part of the USRA and start saving $$ on shipping, 

contact the USRA Office: 

THE UNITED SALES REPS.  Discount Programs specifically designed for Sales Reps by Sales Reps.


IT ONLY MAKES SENSE having the USRA  and Sales Reps join forces to make an even better Footwear Industry.   RETAILERS + REPS.....The way it should be!!


In addition to outstanding discounted rates,USRA also offers the BEST networking opportunities for its Members. For more information or to join the USR CLICK HERE

Are You Retailers Ready
for the Back to School Shopping Season?

Even before July 4, some retailers in my area were advertising back to school specials. Kids may not approve, but a host of factors are contributing to create a back to school shopping season that's longer than ever before. The good news for retailers is if you play your cards right, back to school can also be highly profitable.


Back to school affects a wide range of markets, from Millennial parents with young children starting kindergarten to Boomers with children in college - not to mention college students shopping for themselves. It also affects a myriad of industries, from apparel and accessories to home furnishings (for dorm rooms), school supplies and electronics.  READ MORE...



 Demi Lovato inks deal with Skechers. 
Submitted by Lyndsay McGregor on July 21, 2014

Following in the footsteps of Britney Spears and Christina Aguilera, Demi Lovato has signed with Skechers and will appear in the company's global marketing and social media campaigns through 2016. Lovato, known for hit singles "Heart Attack" and "Neon Lights" as well as two seasons as an X-Factor judge, will make her first official appearance in a new Skechers TV commercial and accompanying print ad later this year.


Dansko CFO Jim Fox receives CFO of the Year award.

Submitted by Anonymous on July 18, 2014

Dansko CFO Jim Fox has been named 2014 CFO of the Year in the Medium Company Category by the Philadelphia Business Journal. Selected by an independent panel of judges and sponsored by Drexel University's LeBow College of Business, the award recognizes financial professionals in the Greater Philadelphia area for their outstanding performance as corporate financial stewards.... [READ MORE...]  



The USRA is an organization dedicated to members nationwide. USRA provides members with imperative cost saving services, incomparable educational opportunities and superior networking events. The USRA is proud to partner with the best in the Industry -- By partnering with the best, USRA can offer the best to its members. USRA industry partners include: 

FN PLATFORM, Two Ten, Footwear Plus Magazine, NPD and more. USRA Benefit Partners include: UPS, Bank of America, Constant Contact, Teamwork and more.  


In 1994, the USRA created a unique networking event to bring the Industry together, The May Event has grown into the BEST Networking Event in the Industry. The purpose of the Event is to not only offer incredible Educational Speakers & ideas, but to also bring Retailers and Vendors together, to better the shoe industry as a whole. The USRA May Event is a place to brainstorm, share ideas, problem solve and offer support & guidance to one another. It is a place where all walls are dropped and we become one industry all working together for a common cause -- keeping the Independent Shoe Retailer alive and growing.

For more information, visit the USRA SITE