USRA is proud to Partner 
with TWO TEN 
and excited to be a part of 
their amazing Footwear Cares

For immediate Release:

Maureen Lederhos

Director of Marketing


Two Ten Footwear Foundation


Two Ten Footwear Foundation and Amazon Fashion 

Kick off National Footwear Cares Month

With More than 83 Charitable Activities Across US


100 companies, 6,000 volunteers fan out across the US in the name of community service


WALTHAM, MA & NEW YORK, NY - April 1, 2014 - Two Ten Footwear Foundation and Amazon Fashion today kicked off National Footwear Cares Month, an unprecedented, industry-wide community service event unifying 100 footwear companies and over 6000 volunteers who will be supporting local charities in a broad range of activities coast-to-coast.


"National Footwear Cares Month has become everything we hoped it would be, and much more," said Stan Friedlander, GMM of footwear, Amazon Fashion, the title sponsor of Footwear Cares. "The footwear industry's support for this now annual event is extraordinary. The eagerness of shoe companies to come together to provide much needed aid in communities throughout the US, the same communities who support the footwear industry year-after-year, is very gratifying. We are thrilled to be part of this unique program."


As part of National Footwear Cares Month, repairs will be made to neglected playgrounds, trees will be planted to green-up urban environments and shelters will enjoy extra hands to help parcel food to homeless citizens. In the week-long inaugural event held one year ago, volunteers from 68 footwear companies sorted nearly 125,000 meals, dedicated close to 400 hours to the Super Storm Sandy relief effort in addition to donating more than 200 hours of natural park land clearing and community park clean up.


"While last year's Footwear Cares effort was outstanding, this year we raised the bar and set our sights on attracting 100 footwear companies to the cause," said Blake Kruger, chairman, president and CEO, Wolverine Worldwide and chairman of the Two Ten Board of Directors. "This level of support from a single industry is unprecedented. For our industry, it's only the beginning."


Two Ten President Neal Newman said, "This year marks Two Ten Footwear Foundation's 75th anniversary. National Footwear Cares Month is our industry's way of saying thank you to our communities, our schools, our local nonprofit organizations and the generations of families that support the footwear industry. With our fabulous partner, Amazon Fashion, and with the extraordinary support from the footwear community, National Footwear Cares Month 2014 is surpassing all expectations."


About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.


Amazon and its affiliates operate websites, including,,,,,,,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.


Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


About Two Ten Footwear Foundation

During 2014, Two Ten is proudly celebrating its 75th anniversary as the footwear industry's national charitable foundation - the only foundation of its kind in the United States. Two Ten is committed to strengthening America's footwear community by providing emergency financial assistance at times of crisis; college scholarships for footwear employees and their families; community building opportunities; career affinity group networking; and other social and career services. For more information about Footwear Cares and Two Ten Footwear Foundation.

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