Attention all BCBSM "Keep Fit" Clients
BCBSM will be discontinuing all "Keep Fit" health plans by 12/31/2014




We knew this day was coming, we were just wondering why it took BCBSM so long to announce that they will be discontinuing the individual "Keep Fit" product line effective 12/31/2014.  For those of you who are currently insured with the "Keep Fit" product, we will need to discuss options for you during Open Enrollment this year which begins on 11/15/2014.  For those of you who are not insured by the "Keep Fit" product, you can stop reading because you will not be impacted by this decision.


Why is this happening?


The BCBSM "Keep Fit" product is a "non-qualified health plan" which means that it does not meet the essential health benefits of the Patient Protection and Affordable Care Act (PPACA).  Even though our president stated on three occasions that "if you like your plan, you can keep your plan" - it is still up to the health insurance carrier (BCBSM in this case) to decide whether they will continue to offer it.


How will I be notified of this change?


BCBSM will be sending out letters to all "Keep Fit" subscribers detailing this decision - please CLICK HERE to see an example of what this letter will look like


We have also spoke to many of you about this already and we understand that there is some confusion about what to do next.  That being said, we have come up with a transition process to assist you in evaluating your plan options and selecting the best plan based on your needs:


  1. You are not required to accept the plan that BCBSM is offering you in the announcement letter, it is simply their suggestion
  2. The professionals at Altruis Benefit Consulting are your #1 resource for all things related to PPACA and we will work with you one-on-one to determine the best plan during Open Enrollment
  3. Please CLICK HERE to print off our "pre-qualification" application developed specifically for this transition process
    1. Be sure to include your estimated income for 2014
    2. Be sure to include your Benefit Advisor's name on the sheet
  4. Complete the form in it's entirety and fax it to 248.548.8502

Your Benefit Advisor will contact you to discuss the 2015 Marketplace rates, answer any questions or concerns you may have, and enroll you in a plan that meets your requirements.  At Altruis Benefit Consulting we do our best to make this process as seamless and painless as possible for you!  We look forward to helping you through this transition.




877.442.5878 | | @altruishealth |

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