Understanding Search Engine Optimization
May, 2015 
Greetings!

Did you miss us? April ran away with us and suddenly May is nearly done, too. So we are playing a bit of catch up with this edition focused on search engine optimization for websites. Below we offer a few quick tips for identifying search engine expertise and some basic steps to take to ensure your website is ready to be "discovered" by Google and Bing.
How to Recognize Search Engine Optimization Expertise

 

teacup-laptop-man.jpg Today, optimizing your website for search engines requires a delicate balance between content production, website technology and internet marketing best practices. The main concern is helping search engines recognize that your site has "quality content" and "a good user experience." The following can help you determine whether your preferred SEO provider is up-to-date on industry trends or still using unsightly practices from years past. Read More

 

9-Item Checklist for a Search Engine-Friendly Website 

Google Bing Yahoo! The technological side of SEO is more important than ever now. While search engines continue to tweak their definitions of what constitutes "quality content" for the average web user, their definition of "a good user experience" as well as the list of technical data they prefer has remained relatively stable.

 

The following is a 9-item checklist... Read More 

These days, if people don't already know you, they will find you through a search engine or learn about you from their friends on social media. Taking steps to ensure you are easily discovered can be the difference between a new opportunity arriving on your website or the opportunity landing on someone else's. 

Sincerely,
Ryder Todd Smith Signature
 
Ryder Todd Smith
President
Tripepi Smith & Associates, Inc.
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About Tripepi Smith  
& Associates, Inc.


Tripepi Smith provides marketing, technology and public affairs solutions
for private companies and public agencies. Whether you're redoing your website, driving an email campaign, evaluating your technology infrastructure or connecting with local government, Tripepi Smith can help.

 
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Client Highlight:
California Contract Cities Association
(CCCA)



Tripepi Smith is a Gold Level partner with the California Contract Cities Association. We provide content development support for the monthly newsletter and social media support for the Association's social media outlets. Recently, Tripepi Smith delivered a new website for CCCA that gives this influential group a quality face on the Internet that reflects its heritage and influence. Click here to learn more about CCCA. 

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