A Picture's Worth 1,000 Likes and Speaking "Graphic Artist"
March, 2015 

Spring is here! The birds are chirping. The bees are buzzing, but is your audience buzzing about you? Social media engagement benefits from pictures, and Jon can prove it. Meanwhile, planning your collateral needs starts with understanding your options, and Nicole has summarized the options.  
Using Images to Increase Your Social Media Reach 

Social media is growing up. Turn on your favorite television show and you'll see a hashtag in the bottom corner. Go to a conference and there will be at least one panel on using social media better. Your local go-to restaurant encourages you to "Like" them on Facebook. Social media has moved out of the infancy phase into its teenage years and, to paraphrase digital marketing guru Jason Falls, "teenagers are more expensive than toddlers."

Click here to


Marketing Materials - What's The Difference?


Flyers, brochures, leaflets, booklets - there are so many types of collateral out there. What do all those names mean? And when is it appropriate to use one as opposed to another? Tripepi Smith is here to help you sort through the paperwork.

A flyer is also known as a leaflet, circular or handbill. It's a single piece of paper, often printed on lower quality paper with only black ink. Flyers are an inexpensive way to distribute information to a large group of people in a short amount of time. Click here to read more...

Next month we are looking to feature an interview or two with communications professionals who have experience we can all benefit from. If you have a great story to share, let me know at [email protected].

Thanks for reading.

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Ryder Todd Smith
Tripepi Smith & Associates, Inc.
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About Tripepi Smith  
& Associates, Inc.

Tripepi Smith provides marketing, technology and public affairs solutions
for private companies and public agencies. Whether you're redoing your website, driving an email campaign, evaluating your technology infrastructure or connecting with local government, Tripepi Smith can help.

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Client Highlight:
Municipal Information Systems Association of California (MISAC)

Tripepi Smith has had the honor of working with the premier local government technology association for the last year. MISAC worked with Tripepi Smith to create a new identity, refresh the look of the website, rebrand and manage their social media platforms and drive content creation for members. Local governments that seek innovation from technology know the benefits of MISAC membership. We are proud to be a part of their efforts. Click here to learn more about MISAC. 

Tripepi Smith Announces New Team Member



Jon Barilone has joined Tripepi Smith & Associates full-time as a senior business analyst.

Jon brings his extensive experience in social media marketing, SEO and online community management to the team at Tripepi Smith. Client growth and pursuit of new markets... Read more.


CBJ 159  

Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.   


Interview with Sophie Akins - San Bernardino's Newest Deputy County Counsel


ACC-OC Completes 5th Annual Advocacy Trip to Sacramento


MMASC Hosts Successful Winter Forum