Quick Tips for Communicating Effectively
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As we move into 2015 we continue exploring effective ways to communicate with your audience or constituencies. Consistency on visual aspects of organizational communications is key to ensure quick affiliation of the content with your brand. We suggest development of a style guide. Next, we transition to some lessons learned from the trenches working with Nextdoor and public agencies. These lesson are gleaned from interviews with city staff conducted during communication assessments of public agencies. Both articles are designed as three minute reads to give you some "snackable" insights on how to advance your communications.
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What is a Style Guide? And Why Don't You Have One?
As a part of a comprehensive marketing plan, every  organization should have a defined style guide dictating how documents and other material produced by the organization should look. Style guides create standards for consistent use of fonts, colors, and logo variations, so that regardless of the author or creator, an organization's documents and marketing materials are consistent if the author adheres to the guide.
A basic style guide includes guidelines for logo usage, font selection, and a pre-selected color palate to be used in marketing and promotional documents. More in-depth style guides can include ground rules for grammar and punctuation and even lists of common spelling errors and misused words.
A style guide is the best way to ensure efforts surrounding branding and logo development are not forgotten. Click here to read more.
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Nextdoor - The Challenges of Hyper-Local Social Media
 Nextdoor is a social media platform that was launched in 2010 as a "virtual neighborhood" program. The idea was touted as a new platform for community engagement, offering a hyper-local and highly accountable alternative to Facebook.
Nextdoor solicited many cities to help "launch" their platform. Cities have been successful at using Nextdoor to connect with residents, but there have been challenges, too. Click here to read more.
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If you have a question you want us to explore in our "Insights" articles, let me know at [email protected].
We want to help make your communications shine. If your organization is considering evaluating your communication strategy or taking it to a higher level, give us a call.
Sincerely,
Ryder Todd Smith
President
Tripepi Smith & Associates, Inc.
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About Tripepi Smith
& Associates, Inc.
 Tripepi Smith provides marketing, technology and public affairs solutions
for private companies and public agencies. Whether you're redoing your website, driving an email campaign, evaluating your technology infrastructure or connecting with local government, Tripepi Smith can help.
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MMANC Awards TSA "Booster" Title
Tripepi Smith has been awarded the Municipal Management Association of Northern California (MMANC) Booster Award. The Booster Award is presented to a non-MMANC professional or organization that has significantly supported MMANC and its activities. Recipients have included city managers, consultants, League of California Cities staff, and corporate partners.
Tripepi Smith began supporting MMANC three years ago as part of its efforts to expand services in Northern California and to demonstrate its commitment to city staff and support of the next generation. Click here to read more.
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Tripepi Smith Announces New Team Member
Kjerstin Nichter has joined Tripepi Smith and Associates as a graphic artist.
Kjerstin brings her experience in marketing and graphic arts to Tripepi Smith on a full-time basis so Tripepi Smith can meet the growing demand of client requests... Read more.
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