Start 2015 With a Splash of Color
January, 2015 

Color is such an important part of any branding effort. It stirs emotion and guides opinion. To utilize color effectively it is important not only to understand how colors work together, but also how trends affect perception. To learn more about choosing solid color schemes, and keeping up with trends (without sacrificing brand recognition), read on...
The Wonderful World of Color


Logo and brand would be nothing without thoughtful use of color. Can anyone think of Coca-Cola without envisioning the color red? There is a reason it's called "John Deere" Green or "Tiffany" blue, because the color has become synonymous with the brand. Color selection is vitally important with respect to a brand and decisions regarding color use in marketing pieces should not be taken lightly.


In order to make decisions about effective use of color, one must understand the color wheel.


The Color Wheel

The color wheel is an important tool to use when determining color usage in a logo, newsletter, collateral piece or even a business card. Understanding its makeup and relationships is critical to making informed choices about how to use color in a marketing piece.

The color wheel is made up of three different types of colors... Read more. 


Marsala is the New Black


Every year, Pantone (the world-renowned authority on color) announces a new "it" color. This year, a subtle, warm shade of wine red called Marsala was given the distinction and it is popping up everywhere, from fashion runways, to freshly pimped rides and wedding bouquets. But how is the "color of the year" decided on, and what does it mean to those of us not strutting down the runway in Paris?

To benefit from the popularity of any given color, organizations can incorporate them into their marketing material, but a balance must be struck. Company branding needs to be consistent to be effective, so it is important to use the new black in ways that won't require a complete overhaul of your company image.


Consider the following 5 ways to embrace the hip new thing, while staying true to your long-term branding goals:

1. Products

If your company sells a product, 2015 is a great time to offer a Marsala color option.

2. Conference Displays

Draping your tables with chic tones will make your booth look modern... Read more.

We love color. If your organization is considering its brand and would like a word of advice or two, give us a call. We spend our time thinking about these things, so you don't have to. 

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Ryder Todd Smith
Tripepi Smith & Associates, Inc.
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TSA at LOCC City Managers Department Meeting

Look for Tripepi Smith & Associates at the League's City Manager Department Meeting in San Francisco this week. TSA President Ryder Todd Smith and Business Analyst Shannon O'Hare will be attending and learning side by side with City Managers from across California. 

On Thursday at 2:00 p.m., Ryder Todd Smith will be speaking on a panel titled "Executive Strategies for Internet Communication Success," exploring how cities can leverage technology to communicate with citizens in a cost-effective manner. 

Later Thursday, team Tripepi will attend the Annual CCMF Membership Dinner. As a long-time sponsor of this fine organization, we look forward to this opportunity to connect with the City Manager community. 

Hope to see you there!

Tripepi Smith Announces New Team Member


Sara Appel has joined Tripepi Smith and Associates as a junior business analyst.

Sara brings a background of social media management, marketing and an education in finance to the team at Tripepi Smith... Read more. 


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