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While the lazy days of summer are soon coming to a close, the world of marketing and communications continues to advance. We've picked up a couple of recent tidbits on Google's recent changes to search engine optimization as well as some inspired tips on getting the most from your conference booth. Read on for more information.
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Google Announces New Factor in Search Rankings: SSL Encryption
Google is once again changing the algorithm that determines what results show at the top of its search rankings, but this time it is hoping to coax websites into a more secure future. Google announced in mid-August that it is going to slowly start rewarding websites that use Secure Socket Layer (SSL) encryption with better search results and higher rankings. SSL is a standard security technology for establishing an encrypted link between a server and a client - typically a web server (website) and a browser. It is an important part of online security and will soon affect Google rankings as well. Read more...
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Four Ways to Make your Conference Booth a Winner!
 Here in California, the local government sector will soon be assembling in Los Angeles for the largest annual local government gathering in the state - the League of California Cities Annual Conference & Expo. This milestone event offers a reminder that conference planning and execution should be a priority in your overall marketing plan. After spending thousands to sponsor, register for and/or house staff at this or any conference, making your booth an effective tool is a critical step. Read more...
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I hope summer afforded you a chance to refresh and recharge for the final trimester of the year. If there is anything we can help you with, please let us know.
Sincerely,
Ryder Todd Smith
President
Tripepi Smith & Associates, Inc.
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About Tripepi Smith
& Associates, Inc.
 Tripepi Smith provides marketing, technology and public affairs solutions
for private companies and public agencies. Whether you're redoing your website, driving an email campaign, evaluating your technology infrastructure or connecting with local government, Tripepi Smith can help.
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