According to a 2013 PEW research study, 63% of adult cell phone owners use their phones to go online. A full 34% go online almost exclusively with mobile devices, completely forgoing their desktops and laptops. Now, more than ever, marketing is mobile, and there a few simple things you can do to make sure your organization is too.

Make Sure Your Website is Responsive
A website is considered responsive if it automatically adjusts to fit the size screen you are viewing it with. For instance, if you're on a desktop computer you get the full site in all of its glory, laid out before you. If, however, you happen to be working on a 7-inch Google Nexus, the site rearranges itself to present important information in an attractive way and tuck away more detailed content that there simply isn't room for. Smaller still, if you switch to working on your smart phone, the site responds by scaling even further. An important thing to note is that responsiveness is not simply making your full-size site smaller until the font is unreadable. Read more...