Collateral material are an important part of conveying your brand and building an image of your organization in the eye's of your customers, prospects, employees, members and/or residents.
This month, Tripepi Smith offers up a few thoughts on how to make the most of your marketing dollars when it comes to collateral material.
Determining What Collateral Material is Best for Your Organization
When it comes to promoting your company or organization, it's important to consider what types of collateral material are best suited to your purposes. While there are some promotional items every professional should have, there are also highly specialized forms of marketing material.
We have outlined the some approaches to priorities and considerations for various collateral material that you should consider as you plan your marketing budget.
Branding Your Collateral Material
Back in the day, ranchers used to brand their cattle to make sure that their cows could be easily identified in a crowd and protect them from being stolen. Modern day branding is very similar. The goal is to make your material unmistakably yours. From brochures to business cards, flyers to forms, every piece of paper that leaves your office represents you. Never miss an opportunity to imprint your brand where a client or customer might see it.
If you're not sure where to start your branding efforts, consider these five ideas, all of which can be easily implemented.
Here at Tripepi Smith, we are very proud of the branding work we have executed for our clients. For a sample of our work or to review your brand and evaluate your collateral options contact us today. We look forward to hearing from you.
Ryder Todd Smith
Tripepi Smith & Associates, Inc.
About Tripepi Smith
& Associates, Inc.
Tripepi Smith provides marketing, technology and public affairs solutions
for our clients. Whether you're redoing your website, driving an email campaign, evaluating your technology infrastructure or reaching out to local government, Tripepi Smith can help.
Tripepi Smith first began working with the City of Placentia in 2011, when principal Ryder Todd Smith helped staff evaluate the replacement of their existing phone system.
Since then Tripepi Smith's role expanded to include consulting on an IT outsourcing RFP, IT master plan review, additional network upgrades and project management on other software selection processes. In 2013 Tripepi Smith Project Manager April D�vila customized a writing seminar for staff, in conjunction with an overhaul of the City's style guide.
The city staff are a pleasure to work with, and we look forward to continuing our relationship with the City of Placentia for years to come.