Getting started with social media can feel a little like entering a surf competition when you've never taken a lesson. You've watched the big boys do it, you're pretty sure you get the basic idea, and yet you get the distinct feeling that there are countless nuances you're unaware of. You seriously consider leaving the beach for a cocktail in the nearest cabana.
Well don't run away just yet! In this month's edition of the Tripepi Smith newsletter, we offer up some ideas on how and why to get started with social media. (Hint: it's actually much easier than surfing.)
10 Simple Steps to Leverage Social Media
for your Organization
The lack of a social media campaign will likely not be the solitary reason for an organization's downfall. It's entirely possible to exist without social media, but companies that want to thrive, rather than just survive, need to understand and embrace being socially connected in this modern age.
Here are 10 important steps to getting your organization engaged in social media.
1. Claim Your Real Estate. If you don't claim your space on the Internet, someone else will.
2. Protect Your Brand. Once you have claimed your real estate, take a few minutes to upload your logo and a brief description of what you do. Steps one and two are the bare minimum an organization (or individual for that matter) should take to protect the good reputation of their brand.
3. Increased Brand Awareness. So you've carved out a space for yourself in the social media sphere, and made it your own. Now what? Now you can begin to see the benefits of truly engaging in social media. Read more...
Questions to Ask When Hiring
a Social Media Manager
Recognizing the value of social media doesn't mean you have to make time in your busy schedule to manage it yourself. It doesn't even mean you have to allocate the resources for a new employee. This is a skill that is easily outsourced, but you want to be careful about who you hire, as they will be representing you with every post and tweet.
When considering who to hire to manage your social media presence, here are a few key questions to ask:
- How can I contact you?
- How will you monitor my organization online?
- How will I know if it's working?
- How much will this cost?
For the answers to look for, read more...
We are big fans of social media here at Tripepi Smith. It's an amazing world we live in where news, personal updates, and yes even the occasional photo of adorable kittens can travel at the speed of light.
If you haven't yet, we invite you to join us on Facebook, Twitter, LinkedIn, or YouTube. We look forward to connecting with you in the wonderful world of social media.
Ryder Todd Smith
Tripepi Smith & Associates, Inc.
About Tripepi Smith
& Associates, Inc.
Tripepi Smith provides marketing, technology and public affairs solutions
for our clients. Whether you're redoing your website, driving an email campaign, evaluating your technology infrastructure or reaching out to local government, Tripepi Smith can help.
Rowland Water District provides potable and recycled water for approximately 58,000 people through 13,500 service connections in portions of Rowland Heights, Hacienda Heights, La Puente and the cities of Industry and West Covina.
In an effort to modernize their website and make it more accessible to individuals using tablet devices, Rowland Water District recently enlisted the help of Tripepi Smith for a complete overhaul of their online presence.
Tripepi Smith was proud to announce the launch of the new Rowland Water District website on July 1.