Written content represents your company every day. The words on your website tell potential clients about your services. Precisely drafted reports and white papers can summarize months of work. Even the content of your employee handbook is vital to how your organization functions. For modern professionals, there is simply no room for ambiguous wording or glaring typos.
Six Simple Ways to Improve Your Professional Writing
In the name of forgotten commas everywhere, the writers at Tripepi Smith would like to offer up a few simple guidelines that can improve almost any collection of written words.
- Be concise. A few, powerful words are much harder to write than hundreds of useless ones. Decide exactly what it is you're trying to say and stick to it.
- Always edit. Editing is how one turns a long, bloated white paper into a slick, to-the-point presentation of facts. As an exercise, next time you draft something for public consumption, try trimming your final word count by 50%. You'll be surprised how many words you don't need.
- Keep punctuation simple. Put a period at the end of every sentence, and a question mark at the end of every question. Resist the urge to drop colons, semi-colons, dashes and exclamation points where they're not really needed. More often than not, a good old sentence does the job just fine. Read more...
Finding the right words for American Golf
Tripepi Smithy recently completed an extensive content development project for American Golf.
The organization, one of the largest golf management companies in the world, operates more than 95 premier private, resort and public golf courses throughout the Unites States.
Currently, Golf America is in the process of updating the public websites for its many courses, to ensure that they are consistent, informative and easy to navigate. To help draft the extensive copy needed to complete this endeavor, they enlisted the assistance of the scribes at Tripepi Smith. Read more...
Tripepi Smith Crafts Advertorial for ABM
In 2011, one of the nation's largest management services providers, ABM, decided to actively pursue the local government public sector.
Cities all over the country are saving money and delivering higher quality of services by bringing in private sector companies like ABM to do everything from street sweeping to capital improvement projects.
In the fall of 2012, ABM wanted to craft an advertorial to run in the September issue of Western City Magazine, citing this trend in public-private partnerships.
Working with ABM, Tripepi Smith organized under a tight deadline to draft content dispelling some of the misconceptions city officials have about such partnerships Read more...
|We take great pride in the content we create for our clients.
If your goals for the new year include creating or polishing up your organization's written material, be it internal or for marketing purposes, please visit the Tripepi Smith website for more information on our content creation and copyediting services.
Ryder Todd Smith
Tripepi Smith & Associates, Inc.
About Tripepi Smith
& Associates, Inc.
Tripepi Smith provides marketing, technology and public affairs solutions
for our clients. Whether its redoing your website, driving an email campaign, evaluating your technology infrastructure or reaching out to local government, Tripepi Smith can help.
Talent on TapShannon O'Hare,
Shannon graduated from the University of California, Santa Cruz where she majored in Politics and minored in Legal Studies. She went on to attend Rutgers University and received a Masters in Public Policy. Shannon has a background in data analysis and execution of longitudinal studies in the areas of education and economic incentives.
In addition to her work with Tripepi Smith, Shannon also works as a contributing editor at the Civic Business Journal.