Down to the wire with three new software products to tout...five company principles to interview...eight client testimonials to capture...AND only three weeks to go before product launch. Yikes! What's a marketing manager to do?
Call WMS media, of course!
But first, a little background: MIPS Technologies developed a whole new product line – the Aptiv Generation of microprocessor cores. Licensed to third parties, the software provides the "secret sauce" other companies use to create their own unique products. The challenge was how to integrate all the disparate components into a cohesive story.
The first hurdle was to develop a look-and-feel for the five principle interviews that would provide the structure needed for all these different parts to hang together. Not an easy task when confronted with multiple vendors and studio locations including some overseas. The problem was that portraying the subjects in a traditional full-screen mode would just make any inconsistencies among them distracting.
But by placing the interview subject into a tablet format with other content flying around it, such inconsistencies were minimized. And in working with other international studios, we sent them a sample of what we were looking for in terms of lighting, angle and the use of a teleprompter. This design solution resulted in an elegant, engaging and consistent treatment. Click here for an example.
Next came the question of how to handle the eight clients who graciously consented to come into a professional studio to deliver their testimonial. (Wow, what great clients!) Again we were dealing with managing multiple vendors and finding international studios. It soon became apparent that a delivery on-camera was just not going to work.
Instead, we opted to record the client's voice only. Then our After Effects artist created a template to spice up the audio segments that had been e-mailed to us from the various worldwide locations. Click the image below for a sample of the final result!
Thirteen approval processes to go through many times and two weeks later, MIPS Technologies now proudly showcases all the Aptiv videos on its website.
|
