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Comic Strip Prior Art
Patent vs Brand Licensing
Value of a Business Card
Letters to the Editor
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 Newsletter - January 2016
 
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Prior Art from Comic Strips
Donald Duck Sinks an Inventor



When we do patent searches we mostly search issued patents and patent applications.  However, the law allows for a much broader definition of prior art.  A story which may be apocryphal  as reported in Wikipedia illustrates this point.

According to the article an Inventor devised a method of raising sunken ships which involved filling them with ping pong balls to  provide flotation.  As the story goes, when the inventor went to patent his idea , it was denied by the patent office because it had already been invented BY DONALD DUCK.  The clip from the comic strip shown above indicates how Donald used the same technique to raise a sunken sailboat.  Since the method was already known, it was not patentable.

Wikipedia says it can't confirm this story and I'm also skeptical because in my many years of getting my own patents and helping others get theirs, I have almost never seen a patent examiner cite anything except a patent as prior art.

However, I have seen some unusual citations which are patents.  Prior art doesn't just have to be a US patent.  It can be anyone elses patent from anywhere in the world and it doesn't have to be in English.   I once saw a Swedish patent invoked in an Office Action, and we had to get it translated to find out why.

However, even if a patent examiner doesn't cite a comic strip, someone who wants to infringe your patent might well do so.  Since any prior art of any source from anywhere which existed before the patent application will invalidate it,  Donald Duck, or any other Comic will do.

Incidentally  Disney is a vigorous defender of their intellectual property rights.  The law that extends copyright to 75 years after the death of the inventor is often called "The Micky Mouse rule".

Another rarely cited source is Journal articles.   Any article in a published journal anywhere in the world can be cited in a patent case.  One common problem particularly with University inventors is that they have published a paper describing the principles behind their invention before the patent application  is filed.

If that happens, the inventors own journal article can sink the patent.  That is why universities often warn their staff not to publish anything they think might be patentable without consulting the patent department first.  That is good advice which is too often ignored.

If you need help finding out if your invention is patentable or whether Donald Duck has got there first , contact us at BML.  We can help.




or  give us a call at  (585) 520-3539  

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Patent Licensing vs Brand Licensing

Most of ITTr's work is in licensing patents.  But there is another kind of licensing.  In fact , in dollar terms , some reports show that its a larger share of the licensing pie than patent licensing.

Brand licensing has to do with the licensing of a brand for other purposes than what it is typically used for .  The most common and familiar examples of brand licensing is when a celebrity attaches their name to some object .  For example Michael Jordan's name is attached by license to sneakers made by Nike.  Michael didn't invent the sneakers, he simply endorsed them and allowed Nike to put his name on them.

While inventions are protected by patents,  Brands are protected by Trademarks.   The same USPTO that examines patent for validity does the same for trademarks.

Brand licensing however is not just used by celebrities.  Sometimes an invention which is not easily licensed such as a clothing design is protected by a brand label which is trademarked.  We have often advised inventors whose idea is not patentable, for whatever reason, to seek a trademark.

Unlike a patent a trademark is more valuable the more often it is used.

The problem with a brand is that its value depends on customer knowledge and acceptance.  Companies that have been in business for years selling quality products develop high value brands.  

Companies starting out from scratch have no brand knowledge to speak of and hence little value.  But if their product is successful and sells well the value of their brand will rise.

Brands can even be used for products only remotely related to what they were developed for.  My former employer Eastman Kodak once attached their brand to Christmas Tree lights.

Its also necessary to protect your brand from others using it or from it becoming a generic word to describe all similar products.  Xerox has fought for years to keep their brand name from becoming a synonym for copying.

To learn the best way to find a buyer or licensee for your invention contact us at ITTr.


For more information write to rblazey@ittrifecta.com or call (585) 520-3539


The Value of a Business Card

One of Penguin's products is called Trade Show followup (TSF).  Its a system which allows a client to make more out of a collection of business cards than they might otherwise do.  Whether the cards are collected at a trade-show or not,  a stack of cards containing client information is a valuable resource.  Its something that should be preserved and mined for leads, but that is not always the case.

Stacks of cards gathering dust in someones drawer, are of little value.  The first thing that needs to be done with the cards is to get their information into a database.  A CRM system is ideal for this purpose.  But its a pain to type all that information in.  So it seldom get done.

Card scanners, such as the ones Penguin uses, can make that job quicker but even once the data is in digital form, it still needs to be characterized and indexed so that it can be used. In some cases today cellphones are used to collect business card information.  That information can be merged with that from conventional business cards.

One of the advantages of Trade Show Followup is that it adds additional content to the business cards.   By querying each cardholder the caller is able to find out why they contacted the company in the first place and what their interests are regarding the company's products. Also notes taken on the backside of the card can be put into the database.

TSF calls automatically move the card owner up the sales stage ladder closer to a sale, and can also remove those cardholders that are unlikely to become customers, suppliers or other connections of value to the company.

So make the most of your business cards.  A book by Angela Luyk  that was recommended to me has this quote.  "Never go out without your business cards.  You will never know when you will need them.  To which I would add,  make the most out of the business cards you collect.  Don't let them gather dust in a drawer.

To help you with those dusty cards contact us at Penguin we will show you what can be done with them.



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just email to rblazey@rochester.rr.com or
 visit our website at www.rochesterpenguingroup.com
 or call us at (585) 520-3539
We appreciate your responses to our newsletters.  Please send us your comments.  We are always interested in what you want to know.  See the New Letters to the Editor link in the block below
 
Sincerely,
 

Richard Blazey
Business Metamorphosis LLC

Comments and Letters to the Editor

 

To Readers of the BML Newsletter:

 

Many of you have wished to comment on articles in the newsletter and up until now there has been no mechanism to do so.  Now if you wish to comment you can just reply to this article.  Please mention the issue of the Newsletter (Month, Yr) and the title of the article you are commenting on.  Add your name if you wish

 

Best Regards,

 

Dick Blazey

 




 

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