"what's in a good flyer"

 

In the April 2014 newsletter we introduced the concept of the "One Page Flyer".  This document is the first thing we send out to potential buyers or licensees of an invention. Its the most widely distributed of our literature and its very important task is to catch the interest of someone at a target company who will either take the next step of contacting ITTr or pass the flier on to someone else at the company who will do so.

 

Since we have been in business at ITTr we have created many different fliers.  Some we have prepared ourselves and some have been done by graphic arts and advertising professionals.

 

Obviously the more professionally produced fliers have the best change of attracting buyers but they are also quite expensive.  Our standard offering when there is no administrative fee includes only our internally produced flyer.

 

If a customer wishes to invest in a higher quality flier we have Graphic Artists and advertising professionals we can all upon to  prepare them.

 

The best place to start  flyer is with content the client already has generated for themselves or for other purposes such as for their patent application. 

 

The client is the ultimate expert on their invention, and this fact is both a strength and a weakness.  Often the client wants to say too much for a one page flyer.

 

The flyer is a sales document intended to attract the attention of the persons who might be most interested in the patent, not to explain technical details of how the invention works.

 

We also ask the client to prepare what we call an "executive summary".  That document can contain the detailed technical , financial and marketing information that clients often try to shoehorn into the one page flyer.

 

Its our job at ITTr to focus the flyer on attracting attention and offering to share details later with those who are really interested in knowing them.  Work with ITTr to create a first rate flyer.

 

Ruth Balkin, who the Penguin Group was built around, is an expert in doing document research with a extensive  background and connection to networks of other researchers.  She also subscribes to a number of services that would be too expensive for someone just trying to solve a single problem.

For example, when Ruth tracked down the  Ponzi schemer for a client who he had defrauded, she was able to use a Private Detective's database that few outside that profession have access to.  Using it, she was able to find all the places the schemer had been living from the time he disappeared to the date of the search.

Ruth often says that "if you can't find it on Google in 10 minutes, call me".  All of us today have instant access to an ocean of information that would be unimaginable just a few decades ago.  But having access to that giant haystack doesn't mean its easy to find  the needle you are looking for, even with the help of "The Great God Google".

So if you need help finding something and its getting too time consuming and expensive.  Contact Penguin.  We may be able to help.