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Featured Article
When NOT to patent
Increasing Value
When should your change course?
Letters to the Editor
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Expedited Patent Examination for Seniors

I have just learned that the US patent office will offer their expedited service, which reduces the examination time from 18 months to as little as 3 months is free to those 65 and older. See Section IIIB of this link.

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Letters to the Editor

Section at the End of this Newsletter

 

 

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 Newsletter - October 2015
 
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When not to patent
  1. When it's too late

Its too late to file a patent application when you have crossed one of  the legal barriers to patent.  There are two.  If you have offered the invention for sale or disclosed it publicly before filing your application its too late to get a patent, at least on the initial idea.  Improvements on what you  disclosed or offered for sale may still be patent-able.

 

2.  When someone else owns the Intellectual Property 

 

 A patent application  is not advised is if someone else owns the rights to your invention.  One of our services is a patent search and that situation is what a patent search is designed to uncover.  Its much better not to waste money on a patent application or worse go to market with a product and later receive an attorneys letter indicating that you will owe money to someone for license fees or worse your production can be shutdown.   One of the most valuable patents in a portfolio a major company was selling was valuable because it granted the power to shut down the Apple production line.


 

3. When another form of protection is better


 
Sometimes a patent is not the right way to protect a piece of intellectual property.  For example, clothing is seldom patented and and  an easy to break design patent is often employed.  Clothing designers rely heavily on  labels  which are Trademarked.  Those they defend vigorously. Its pretty easy to show when someone is copying your label,  Its much more difficult to show when they are copying your design with a minor modification.


 

Software is another product which is not patented much.  Software writers make use of copyrights and a particular kind of a license called a EULA.   If you have ever downloaded a piece of software and been asked to click on a lengthy legal document you didn't read, you have signed a EULA.  That document protects the software writer from  purchasers who might want to pirate their product.  Software code is also often protected by Copyright.  Software writers may hide irrelevant pieces of code in their product for use in proving that it had been copied and not originated independently.

 

3. When it's not patentable-Laws of Nature

 

Recently I've encountered a number of cases where the patent office has rejected a patent on the grounds that it attempts to patent a law of nature.  Some of the most important and valuable discoveries such as Relativity and DNA are not patentable because they are viewed as "Laws of Nature".  This argument is often used against software writers who simply encode "laws of nature"  like the Theory of Relativity into software.   To get a patent on something like DNA you have to show you are creating something new using the discovery, but not trying to patent the discovery itself.   Gene sequencing technology would be one example of a patentable use of DNA.

 

4. When you want very long term protection-


 
Patents last a maximum of 20 years.  If you want protection for longer than that time you might want to consider using a trade secret.  Coca Cola has kept its formula secret for over 100 years.  If they had patented the formula it would have gone into the public domain 80 years ago.


 

If you are not sure what kind of protection you should be seeking for your invention,  contact us at BML.  That's what we are there for.

 



or  give us a call at  (585) 520-3539  

ITTr Logo

Representation Agreements

Principles and Participation

 

When we engage with a new ITTr client we ask them to sign a representation agreement with us.  The agreement is a legal document and can be confusing to some folks.  So we have decided to explain why we need this agreement and what it does for the client as well as for ITTr.

 

Incorporated into the agreement are a set of principles.   Firstly, while ITTr is allowed to represent the client to potential buyers/licensees,  we never make decisions for our clients.  Our mantra is that we advise and you decide.  That is, you decide the asking price for licensing your invention, you decide whether to accept an offer from a prospective buyer and you decide to agree or disagree with the terms and conditions of the sale.

 

Secondly, we need your permission to represent you to others.  You are the owner of your intellectual property and in order for others to believe that we represent you we need a written document to prove that to them.

 

Some inventors think that all they need do is make their invention, and that the broker should do everything else.  Their idea is a little like putting change into a slot machine in Los Vegas and hoping that they will hit the jackpot.

 

Actually things are a good deal more complex.  While ITTr will do the leg work for you, your participation is needed along the way.  Our clients have the final say on what companies we approach.  We will suggest companies and we will find individuals to approach within those companies,  but the client can always accept or reject who we approach.  

 

Another important feature of the representation agreement is that it contains terms and conditions of the relationship between ITTr and the client.  There are several pricing and exclusivity options that the client can choose between.  Fundamentally,  the more engaged a client is and the more exclusive the relationship the lower is ITTr's commission on a sale or license.

 

To learn exactly what it would cost you to engage ITTr to help you find a buyer or licensee for your patent just contact us.



For more information write to rblazey@ittrifecta.com or call (585) 520-3539


When is it time to Change Course?
OA Logo
At opportunity associates we have been studying applying the Lean Startup methodology to the Opportunity Portfolio process.   There are a lot of similarities between Lean Startup and Opportunity Portfolio.  They are both about adapting your business to a changing marketplace. 

 Lean Startup teaches a process  where you start with a MVP [Minimum Viable Product]  , test it against the marketplace and then change it to accommodate what you learn. One key decision is when to "pivot", that is to change direction once you have learned that your MVP is not going to cut it.  In chapter 8 of the Lean Startup shows  how to make this choice.  And the choice is based on data collected. 

 We won't explain the full Lean Startup method here, but the point to be made is that you need to collect data on a set of metrics.  Then you "Pivot"  and remeasure the metrics after you make the  changes.  Each cycle through the process will cost you time and money so its important to do things right. And that means picking the metrics to use, measuring them and determining what to change to move them in the desired direction. 

 For one of our clients, who is selling a product on line the metrics can include:  Website Visitors,  Landing Page Visitors, Shoppers, and Buyers.  Things to change include the website, how its promoted and the product itself. At each pivot you choose what to change and how to change it.  The Lean Startup method its the "Build-Measure-Learn" feedback loop. Each cycle around the loop should take you closer to success.

If you would like to learn how to apply Opportunity Portfolio to your business just contact us.

to rblazey@rochester.rr.com or

 visit our website at www.opportunity-associates.com
 
or call us at (585) 520-3539

We appreciate your responses to our newsletters.  Please send us your comments.  We are always interested in what you want to know.  See the New Letters to the Editor link in the block below
 
Sincerely,
 

Richard Blazey
Business Metamorphosis LLC

Comments and Letters to the Editor

 

To Readers of the BML Newsletter:

 

Many of you have wished to comment on articles in the newsletter and up until now there has been no mechanism to do so.  Now if you wish to comment you can just reply to this article.  Please mention the issue of the Newsletter (Month, Yr) and the title of the article you are commenting on.  Add your name if you wish

 

Best Regards,

 

Dick Blazey

 




 

Disclaimer

 
Please realize that this newsletter contains only our opinions on patent matters.  We are not authorized to give legal advice.  If you are seeking such advice please contact an attorney.
 

 

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