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The Patent Examiner
Getting the Most from ROTH
Unexploited Opportunities
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 Newsletter - June 2013
  This newsletter is for the benefit of: our customers both current and past, our workers , board members and friends including those of you we haven't talked to recently. Please feel free to forward to others who might be interested in our activities.   

The All Important Patent Examiner

 

 The patent examiner plays a crucial role in determining whether or not your patent applications is approved.   In

WhatitReallyTakes_V1.6
WhatitReallyTakes_V1.6

 the video ,linked here,   I point out that in patent prosecution the examiner is judge, jury and executioner.

 

He or she will decide whether your invention fits the criteria for begin granted a patent ,  that is whether it is Novel,  Useful and UnObvious.  

 

In the 35 patents I've personally received and in all the patents I've helped other apply for I've never seen an argument from the patent examiner on the Novel and Useful points .  The argued point is Always whether the invention is Obvious in light of the prior art.

 

One reason we recommend and perform patent searches is to  find the closest Prior Art to the invention,  that is the prior art that the examiner is most likely to cite against the inventor.

 

The examiner almost always begins with the role of prosecutor.  That is the examiner tries to find reasons not to grant the patent. By looking for the strongest prior art to show it is obvious.   One thing that inventors often misunderstand (to their sorrow) is that the examiner can pick elements of several different patents and combine them to show the invention is obvious.  That is if one patent teaches point A and another B and another C,  the examiner will cite all three of them against the invention.  None of the prior art patents cited need look exactly like what is shown in the inventor's patent application.

 

After the inevitable first rejection office action,  the examiner shifts from the role of prosecutor to the role of judge.   The patent attorney and inventor will respond to the initial office action  by challenging the examiners position or changing the claims to accommodate it [usually by narrowing them to avoid the teachings of the "prior art".  

 

If the second office action is also rejected the inventor usually gets one more try the "third strike".   If this is a failure, the examiner will issue a "Final Rejection".   

 

The Final Rejection,  however is not necessarily final.  It does however represent a big step up in the process particularly where cost is a concern.  

 

Like in a trial the inventor may now submit the invention for appeal.   Since this step is usually very costly it should not be undertaken lightly.  Along with the choice  of abandoning the patent application is the possibility of filing a completely new one or a "Continuation in Part".  This strategy is most appropriate when the reason that the patent was rejected lies in a lack of key information in the body of the patent [specification] or when new inventions have been made since the initial filing that were not included and are potentially more novel and unobvious than what was rejected.

 

If you are in the patent prosecution phase and need more explanation than what you are getting from your attorney or just another point of view please contact us and ask about "Second Opinion".  The link will take you to a form to fill in which will help you get started.

 

To contact us,  just send an email to rblazey@businessmetamorphosis.com or  give us a call at  (585) 520-3539  

 

 

 

 

 

 

Making the Most of your ROTH Score
 
ITTr Logo 
Since we began offering the ROTH Questionnaire on the ITTr website we have had dozens of people from all over the world fill it in.   In the complex arena of patent valuation the ROTH stands out ,  because the 10 simple multiple choice questions that make it up  can be answered quickly by most inventors without a great deal of work and yet the ROTH gives and amazing degree of accuracy in terms of  how well it evaluates the  degree of development of an idea.  And it is the degree of development which correlates best with the ability to sell an idea and the price that it can be sold for.
 
The ROTH scale is a 100 point scale from the lowest values representing an idea in someone's head to the highest which represent an invention which is in the marketplace and making money.  Here's a  little table we send to those folks who fill in a ROTH questionnaire when we return their scores..
 
The  higher the ROTH score the lower the uncertainty as to the eventual success of the invention,  which is one thing that makes a high score correlate well with price.
 
The 10 ROTH questions cover the three  areas defined by the "Three Circle Model" :  Operations,  Finance and Marketing.   Because we are selling patents there are several questions on intellectual property.   The Marketing questions help size the market and identify the competition  and the Finance questions help determine both the expected costs of developing the invention and its projected revenues,these are the important components of Return on Investment which is a concept crucial to potential patent buyers.
 
At ITTr we use the ROTH first to determine whether we should accept a client and second what the client needs to make his/her invention more salable.   
 
Many items in the ROTH questionnaire can be improved with additional effort and often without much additional money.   In a sense improving your ROTH score is like preparing a house for sale.    Sometimes just a coat of paint can have a major significance in making a house more attractive to buyers. 
 
If you have filled in a ROTH and would like to know more about what it means or if you have a score that makes you think your invention is ready for sale or license,  please contact us at ITTr.
 
Just send and email to rblazey@ittrifecta.com  or  phone me at (585) 520-3539
Penguin Logo

VOC , Survey or Both

 

 
 At Penguin we do Voice of the Customer surveys,  and we believe strongly in their advantages.  But such a survey is by now means the only way to gather reliable market research information.   VOC surveys work best when  the  target base is fairly well constrained.   Unless you have a great deal of money, its not very effective to perform telephone surveys on thousands of people.   The organizations that do so often resort to such methods as "robo calling"  which we regard as ineffective and which also anger many of the persons who are called.   The results of such surveys can also be questioned precisely because the recipient of the call may not be inclined to give an honest answer to a call he or she resents.
 
A better way to do large surveys is with a questionnaire delivered on line.  This method allows you to survey a great number of people and for them to answer at their convenience. There are also free tools on the web like "Survey Monkey"  which makes creating such a survey very easy.
 
However, such questionnaires suffer from the same limitations of all such surveys no matter how they are delivered.  The surveys are mostly "Close ended".  That is the respondent is limited to selections made in advance by the questioner.  This situation prevents the questionnaire to  accurately reflect their feelings when none of the choices presented fit with what he actually thinks.
 
We feel that one of the best solutions is to combine and online survey with subsequent Voice of the Customer calling.   The survey can be to a large number of people and it will quickly identify those people who may have the information the customer wants or the highest level of interest in whatever the customer is selling.   It is this much smaller set of targets that can be called directly and now at a reasonable cost because the number of targets is so much fewer.  This smaller group of interested parties might also be receptive to promotional materials.  It is far more cost effective to mail to people who will read your materials instead of immediately throwing them away.
 
If you would like to talk to Penguin about how such a compound  survey might be arranged just email us or give us a call.
  
  Log on to our website at www.rochesterpenguingroup.com  Or you can call me at (585) 520-3539 or email at rblazey@rochester.rr.com
We appreciate your responses to our newsletters.  Please send us your comments.  We are always interested in what you want to know.
 
Sincerely,
 

Richard Blazey
Business Metamorphosis LLC
Disclaimer

 
Please realize that this newsletter contains only our opinions on patent matters.  We are not authorized to give legal advice.  If you are seeking such advice please contact an attorney.
 

 

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