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NDA vs Patent
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Finding Opprtunities
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 Newsletter - January 2013
  This newsletter is for the benefit of: our customers both current and past, our workers , board members and friends including those of you we haven't talked to recently. Please feel free to forward to others who might be interested in our activities.   Please realize that this newsletter contains only our opinions on patent matters.  We are not authorized to give legal advice.  If you are seeking such advice please contact an attorney.

NDA vs Patent Application

Protecting your rights while promoting your invention

 

I recently attended a talk given by a serial entrepreneur with a great track record of success.  In the discussion surrounding the talk the issue of NDA's came up.  The speaker opined that NDA's were a thing of the past.  That many large companies today refuse to sign them.  That they are difficult to enforce and getting them wastes time better spent elsewhere.

 

The entrepreneur suggested that inventors forget about getting NDA's and concentrate on building up their business so that they could dominate the market and demonstrate the value of their invention with sales statistics.

 

I believe there is a lot of truth in what the speaker said but what he said is also limited because it omits a good deal of important information and also ignores other options open to the inventor.

 

Since I have been in business I have signed dozens of Non-Disclosure agreements.  Most of them are pretty standard.  The only major differences I have found between them are in the term of the agreement. I did find one client who wanted the term to be "in perpetuity".   I refused to sign that one.   But otherwise getting an NDA signed with small companies and individuals has been easy.

 

Getting a large company to sign an NDA is another matter.  For whatever reason staff attorneys are advising big companies not to sign NDA's.  I have also heard it said that VC's and Angels wont sign them either.  My guess is that they want to avoid potential lawsuits around breach  of these NDA's.  

 

 Sometimes a big company will want you to sign their NDA which may have  some unacceptable content.  And some attorneys will combine NDA's with non-compete agreements, arguing an NDA only protects you from the other party disclosing your information but not from them using it.

 

So how does an inventor protect themselves when they want to talk to a big firm about licensing their invention or an Angel or VC about funding their  idea.

 

The simple answer is to file a patent application.  A provisional patent application can be quite inexpensive if you do the work yourself and cost about half the price of a full  application if you have a professional write it.

 

You can inform the party you are talking with that you have filed a provisional application on the material you are disclosing to them.  If you later file a non-provisional application (which you must do in one year) you can enforce your patent ,should the company use your IP  without permission,  as soon as the patent application publishes.

 

This method is not as quick as an NDA but it is probably more effective and will allow you to talk with those large companies and investors who refuse to sign NDA's while still protecting your intellectual property.

 

 

If you need more help or advice on this topic, contact us.   just send us an email to rblazey@businessmetamorphosis.com or  give us a call at   (585) 520-3539  

 

 

 

 

 

 

ITTr Logo
The One Line Value Statement
 
In the process we use at ITTr there are three phases which we call  I, C and F for Identify Contact and Facilitate.  Each one of those phases is broken up into steps.  One of the early steps in the Identify phase is  the "One Line Value Statement".  We found this description of it in Stephen Key's book  "One Simple Idea".  Key's book is about licensing but the idea of a single line value statement is not unique to him.   
 
I first heard about value statements  from another marketing writer.  It might have been Al Lautenslager but I'm not sure.   Anyway this writer tells the story of how he met the CEO of an appliance company at a convention.   He asked the CEO what his tag line was.
 
The CEO, had not heard of a tag line so the marketer decided to illustrate it .  He asked the CEO what he sold  and was told, Oh , you know Stoves, Refrigerators, Air Conditioners. whatever you find in a typical appliance store.  Not very distinctive the marketer thought.
 
So the marketer put on his thinking cap and in less than a minute came up with a one line value statement.   The statement was so successful that the CEO put it on all his trucks, stationary and workers uniforms.

Here's the value statement he came up with 
 
 "Henderson's Appliances -- We, Cook it ,We Clean it, We Chill it."  
 
 That was all it said but it told the story.  The marketer reported that visiting the company's home in St. Louis he asked a passerby where he would buy an appliance if he needed one.  The passerby said-- Well I don't know the name of the store, but that place that Cooks it, Cleans it and Chills it.
 
So when you have an invention you want to sell or license.  Don't bore and distract potential buyers with pages or even paragraphs of description about how wonderful your product is.   Remember the story of Henderson's appliances and come up with a good one liner.
 
To learn more about how to write one line statements consult Stephen Key's book.  You can find it on Amazon and on my booklist at www.bizmorph.blogs.com

And if you need more help in promoting your invention for sale or license, contact us at ITTr. 

    

Email : rblazey@ittrifecta.com

Phone: (585) 520-3539 

www.ITTrifecta.com

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Finding Opportunities in the presence of dramatic change

 
OA is about helping clients manage the changes that are constantly happening in the business environment.

Its not about small day to day changes that are usually handled well in the course of doing business.  Its about the big changes that can derail businesses and entire industries. 
 
Mostly companies don't prepare for these changes.  They see things happening but when the happen slowly they are easy to ignore.   Its much like the old parable about the frog in the pot of boiling water.  When the water is heated quickly the frog jumps out and survives.  But when the water is heated slowly the frog ignores the changes and dies.
 
OA teaches that companies need to be constantly measuring the temperature of their "water"-- The surrounding business environment and constantly developing new strategies and products to take the place of those that will inevitably be replaced.
 
I worked for a 100 year old company that has now gone bankrupt due to its inability to adapt to a changing environment.  It wasn't that the company was unaware of the changes.  It just operated in a state of constant denial about them. 
 
The policies and procedures it had put in place that worked so well over many years when things didn't change , no longer worked and when the company finally faced this unpleasant fact it was too late.
 
The company had an enormous reserve of talent and of great new ideas many of which could have formed the basis of a new modern company but it never capitalized on them, it never seriously implemented them and most importantly it never seriously compared them and resource the best ones.
 
It tried out a number of these strategies when the company was collapsing about the heads of management but by then it was too late.  This is not a new story.  Its well documented in the book "The Innovators Dilemma"  by Clayton Christensen.    OA's goal is to give companies alternatives to this dilemma.
 
The OA process was created to find opportunities and compare them before  they are needed.   If you wait until your company is in crisis to do something about your changing world it will be too late for you.  Contact us and let us help you make new things happen
 
 To learn more about Opportunity Associates just log on to our website    Or you can call me at (585) 520-3539 or email at rblazey@rochester.rr.com
We appreciate your responses to our newsletters.  Please send us your comments.  We are always interested in what you want to know.
 
Sincerely,
 

Richard Blazey
Business Metamorphosis LLC

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