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Obvious Comainations
Voicemail Trees
Finding Resources
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 Newsletter - November 2012
  This newsletter is for the benefit of: our customers both current and past, our workers , board members and friends including those of you we haven't talked to recently. Please feel free to forward to others who might be interested in our activities.   Please realize that this newsletter contains only our opinions on patent matters.  We are not authorized to give legal advice.  If you are seeking such advice please contact an attorney.

Obvious Combinations? 

Understanding and Avoiding Prior Art Combinations 

 

 One thing that inventors find particular confusing when confronted by an "Office Action"  from the patent office is the use of "obvious combinations".  

 

Most inventors think that the prior art cited against their invention should at least look like it.   And they never give much thought to the fact that a patent examiner can draw information from several prior art patents and make the argument that in combination, those inventors anticipated the inventors patent.

 

The reason for this confusing turn of affairs is that patents are argued and examined on the basis of patent "Claims".    It is those several carefully crafted sentences (hopefully)  arrayed at the end of a patent application that the examiner actually studies to determine if an invention meets the criteria of Novel, Useful and Unobvious.

 

Thus a patent examiner may draw from the claims of several different patents when deciding on the obviousness of an invention.

 

Lets consider one famous case.   A company [lets call it Acme], invented a road building machine.  The machine did what is usually required to lay pavement.   It put down stone,  it covered it with tar and it rolled the mixture to create macadam pavement.  The machine did all these three steps together and thus had a substantial advantage in the time and cost of roadbuilding  over doing these steps separately.

 

Yet , the patent applications was ruled obvious.  Why was that? The reason given was that each of the three steps was known, and machinery to perform them was known and that all the inventor did was combine those 3 machines into one machine. Thus forming what the examiner ruled an "obvious combination".

 

Given that most inventions combine known concepts with new materials, how does one defeat such an argument.

 

The answer lies in things an inventor seldom considers important and usually views as nuisances  and roadblocks.  Its those problems that arise when  tries to combine known elements and finds that for some reason or another they don't work together.   

 

For example, if the builder of the road-laying machine found that in his first try of combining elements, the road was of poor quality because of some internal factor such as the deposition rate of the tar,  and then had to solve that problem.  The solution of the problem being unobvious becomes a way to defeat the examiners argument that the elements can be combined without new inventions being made.

 

Thus inventors should always take good notes about problems they encounter and solve in the creation of their invention.  It is the solutions of those problems that will provide the novel inventive features needed to defeat an "obvious combination"

 

To learn more just send us an email to

rblazey@businessmetamorphosis.com or  give us a call at       (585) 520-3539  

 

 

 

 

 

 

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Circumventing Voicemail Trees
How to talk to a Real Person
 
In times past marketing gurus would advice sales people on how to get around the "gate keeper".  That was in the "Madmen" days  of yore when an actual human being answered the phone at most companies.

Today in companies large and small your first contact is not likely to be with a human but rather with a computer generated voice who asks you to punch in the extension of the party that you are calling.

If you are calling the Sales or Accounting department or want to speak to Jane Doe your are out of luck, unless you know the extension of the department or of Jane, even if you just want to leave her a voice mail.

Some enlightened companies will allow you to talk to an operator by pressing 0 or will give you access to a directory where you can connect to Jane by punching in the first 3 letters of her last name.  But many companies don't even offer this service.  And often pressing Zero just gets you music or no answer at all.  And directories are no help at all if you want to contact a particular department or want help with a specific problem.

The only places that seem to hold on to the old customer centric ways are located abroad.  I once started a very successful series of conversations with an English company when I was able to talk to an actual  human "gatekeeper"  who sent me to the correct person.

I got so frustrated with this   problem that I posted a LinkedIn Question -- I was deluged with answers-- I decided to share some of them with you.  Many thanks to the contributors.

  • Go to an extension by name. Ask the person on the other end who you should speak with who would be most interested to hear what you have to say. - Jeff Stevenson
  • Many times the company uses a pattern for email. If you can get a few emails and you know the names ; find the pattern.,- Mike Molaire
  • Tell a compelling story using email. It can provoke interest and a phone call. .- Brian Kane
  • Dick, I would suggest you go to the business website and look for a directory of personnel there. Often there is even a list of key management personnel and what their roles are within the company. The information I have found there in the past has been quite helpful including email address and telephone number & extension.- Bill Brown
  • Very often, you can reach a real person by dialing "0," even if there is no option to talk to a person. When you reach the "operator" ask to speak to someone in the "XYZ" department, or the individual whose name you know. If you have to just take a stab and talk to someone you do not know, ask for the person by name, or ask who would be the appropriate person to speak to about the subject I would like to discuss;   
  • Another method, if you are able to reach a person, is to ask for "the person in charge of" your subject matter. If asked, "What is this regarding?" simply state that you must speak to the individual personally. At the least, you probably will be routed to the individual's voicemail or admin. assistant. or secretary, where you can leave a message and ask for a return call.   -Carol McManus
  • I saved the best for last-- This is from my former caller Eric Farnum who probably has more experience doing this kind of calling than most people 
"One of the first things I do is dial around the extension you have, i.e. if 555-212-5000, try 555-212-5001, 5002, 5010, etc. If someone answers ask for help reaching that person or department, you can sometimes act as if you've been transferred there by mistake.  
 
Also, try other options in the tree like customer service/sales/etc. until you get a live person.  
 
Ask for the CEO's office, ask for him by name. Either ask her for help by first asking for the CEO and when she says he's not available saying that it doesn't necessarily need to be him, you could talk to the person on his team responsible for (and if you have a name say oh does so and so do that?). Tell her what trouble you've had getting a real person who could help you speak to that person that you know you need to talk to and she needs to help you.  
 
Or else you can play a trick on her and pretend you thought the CEO was the VP of such and such and say oh I'm sorry, who is that and how do I contact him?  
 
Otherwise if the company has other locations you can try them and ask for help contacting a live operator at the location you want."
 

 

So maybe some of these techniques will work for you. I'm hoping they will work for me.

If you want help selling your patent or finding a patent to help your company grow and want us to find the key buyers and make these calls then contact us at ITTr.
    

Email : rblazey@ittrifecta.com

Phone: (585) 520-3539 

www.ITTrifecta.com

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Finding Resources in Your Comfort Zone 
Funding Your Business Future 

At Opportunity Associates we help companies to identify opportunities that they might not be exploiting that lie outside of their "Business Comfort Zone"  - Which we define as selling existing products to existing customers. 
 
However, to exploit any of these untapped opportunities to create new business requires resources in the form of time money and material.
 
Where can these resources be found?   In only one place, the business comfort zone.   That means that in order to grow your business into new areas you must increase the efficiencies of what you are already doing.
 
To the extent that we continue to concentrate all our activities in the "Comfort Zone"  we will never find resources to  fund Growth of the Business.
 
Peter Drucker has a famous quote that is appropriate here.  He says "The only thing you can do by resourcing problems is to keep from loosing ground,  to grow your business you must resource opportunities.   Resource your opportunities first and only then  resource the problems."
 
Often we waste time and resources in the comfort zone because we are doing things the same way we always did,  following the dictum, "If it ain't broke , don't fix it".   But even if that old machine or business method is working it doesn't mean that it is keeping up with what is needed today.   I still encounter companies that are doing things with paper , pencil snail mail and FAX in this computerized age.  
 
The power of new tools such as Social Media can accomplish a great deal more a great deal faster than sending out postal mail.I once had a person handwrite 50 letters for me because I had heard those letters got opened more often than emails.
It took a very long time and cost a lot of money and gained me almost no results.
 
We found another client who was double entering accounting information, first writing it down in pencil and then typing it into the computer,  effectively doubling the time needed to do the job.   
 
So survey  your business, look at how you do things.  If you can't see the inefficiencies yourself , an outsider like a business coach may be able to help.

To get help from Opportunity Associates in growing your business go to our website at
   
 Or call me at (585) 520-3539 or email at rblazey@rochester.rr.com
We appreciate your responses to our newsletters.  Please send us your comments.  We are always interested in what you want to know.
 
Sincerely,
 

Richard Blazey
Business Metamorphosis LLC

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