ENGLISHTOWN, N.J. (February 28, 2013)
PutterPowerMedia, a powersports-specific product-marketing agency, is proud to announce that it has been selected by EPM Performance Imports to provide marketing consultation and media-relations services for its Hyperpro Suspension Technology line of shocks, steering dampers and fork springs.
Fueled by 30 years of expertise in the motorcycle and ATV industry, PutterPowerMedia specializes in targeted distribution of highly effective press releases that reach key people in all areas of the powersports business, then working with media and others to initiate coverage of clients' products and vital company news.
The firm creates win-win relationships between clients and the media by providing timely, professionally presented words, photos and products for testing they crave for magazines, websites and social media platforms. This much-needed content generates millions of media impressions with a core group of true prospects at minimal cost, delivering an attractive return on investment.
Industry veteran Eric Putter--a powersports enthusiast, marketing professional and motojournalist--leads the agency. His entire career has been dedicated to the motorcycle and ATV business in positions with leading media outlets, OEMs, aftermarket manufacturers, parts distributors, retail businesses and racing organizations.
Founded in 1997 and based in Englishtown, New Jersey, EPM Performance Imports is the exclusive U.S. importer, manufacturer and distributor of Hyperpro suspension products. EPM's comprehensive suspension shop also refreshes, revalves and rebuilds OEM and other aftermarket shocks, performs on-site suspension service and set-up, in addition to building one-off dampers for custom bikes.
EPM took a couple test rides of the agency in 2012. "We did trial runs on news and product releases with PutterPowerMedia last year," says company president Klaus Huenecke. "To say the least, we were impressed with the outcome. This prompted us to increase the marketing budget for 2013 and sign with the agency to generate media exposure throughout the year. I'm confident that PutterPowerMedia will continue to bring us increased market penetration on all levels."
Having worked with magazines for more than 20 years, Putter believes in the power of media-based publicity. "It's great to see powersports-related businesses experience the satisfaction of a media-relations campaign that quickly creates tangible results and industry buzz with minimal investment of time and resources. Hyperpro's quality product and consistent distribution, combined with EPM's stateside suspension production capabilities and strong technical team, make the brand well positioned to continue thriving in the U.S. market.
"Along with these important elements, EPM's decision to undertake a professional marketing program sends a clear message to aftermarket product retailers, service facilities, dealerships, media and consumers that it is committed to supporting Hyperpro products at the highest levels."
More information about EPM Performance Imports and Hyperpro suspension products can be found at EPMPerf.com, by emailing Info@EPMPerf.com or calling 732-786-9777 for sales, service and technical support. Additional company-related news can be found on EPM's Facebook page and Twitter postings.
To explore such a relationship with the agency or gather additional information, please visit PutterPowerMedia.com, email Mr. Putter at Eric@PutterPowerMedia.com or call 949-279-0909.
