PutterPowerMedia Selected by Sargent Cycle Products
to Provide Marketing and Media-Relations Services
NYACK, N.Y. (February 11, 2013) -- PutterPowerMedia, a powersports-focused product marketing agency, is proud to announce that it has been selected by Sargent Cycle Products North America to provide marketing consultation and media-relations services.
Fueled by 30 years of expertise in the motorcycle and ATV industry, PutterPowerMedia specializes in targeted distribution of highly effective press releases that reach key people in all areas of the powersports business, then working with media and others to initiate coverage of clients' products and vital company news.
The firm creates win-win relationships between clients and the media by providing timely, professionally presented words, photos and products for testing they crave for magazines, websites and social media platforms. This much needed content generates millions of media impressions at minimal cost, delivering tremendous return on investment.
Founded in 1989, by motorcycle enthusiast Mark Todd, Sargent Cycle Products North America produces distinctive, high-performance seating and upholstery for street, adventure and dual-sport motorcycles. The company's comprehensive line of World Sport Performance seats covers more than 80 models of Aprilias, BMWs, Ducatis, Hondas, Kawasakis, Suzukis, Triumphs and Yamahas.
Industry veteran Eric Putter, a powersports enthusiast, marketing professional, motojournalist and racer, heads up the agency. His entire career has been dedicated to the motorcycle and ATV business in positions with leading media outlets, OEMs, aftermarket manufacturers, parts distributors, retail businesses and racing organizations.
"Having logged many miles on Sargent seats, this new partnership is especially satisfying," he says. "They range from a well-padded custom build that helped me survive a cross-country sportbike ride, to an off-the-shelf seat on my current around-town Supermoto bike.
"PutterPowerMedia welcomes the opportunity to represent another class-leading company that prompts motorcycle enthusiasts to pull bikes out of the garage more often with products that allow them to ride longer distances in greater comfort."
Mr. Todd, who's also the president of this successful family-owned business, says, "At Sargent, we pride ourselves on research and development 'stick-to-it-ive-ness' in order to design and manufacture the best possible product. That's what we do best--not press releases or media relations.
"As a result, our exposure in motorcycle publications was slim to none. So, when Eric approached us about rebuilding our media relationships, we decided to give it a try with two press releases. Needless to say, things went well. The icing on the cake was when one of our employees saw the first release published on a website, then brought it to our attention, unprompted. That's when we decided to sign on long term.
"When it comes to communications within the motorcycle industry, Eric has the talent and tools to get the job done intuitively. PutterPowerMedia is a now member of our team."
To explore a relationship with the agency, see many examples of publicity it has generated, read client endorsements and gather information about additional marketing services, please visit PutterPowerMedia.com, contact Mr. Putter via email or call 949-279-0909.