PutterPowerMedia Selected by Fowlers Distribution   

to Provide Marketing and Media-Relations Services  

for its Weise, Milano Sport and Gear Gremlin Product Lines

NYACK, N.Y. (February 12, 2013) -- PutterPowerMedia, a powersports-specific product marketing agency, is proud to announce that it has been selected by Fowlers Distribution to provide marketing consultation and media-relations services for its Weise, Milano Sport and Gear Gremlin brands.

Fueled by 30 years of expertise in the motorcycle and ATV industry, PutterPowerMedia specializes in targeted distribution of highly effective press releases that reach key people in all areas of the powersports business, then working with media and others to initiate coverage of clients' products and vital company news.

The firm creates win-win relationships between clients and the media by providing the timely, professionally presented words, photos and products for testing they crave for magazines, websites and social media platforms. This much needed content generates millions of media impressions at minimal cost, delivering tremendous return on investment.

Fowlers is the exclusive North American distributor of its Weise and Milano Sport riding gear, in addition to its Gear Gremlin accessory line. The company may be new to America, but Fowlers has a rich history as the most trusted name in the UK motorcycle industry. Established in 1926 and still owned and run by the founding family, Fowlers searches the globe to bring motorcyclists top quality products which represent the best value for their money.

PutterPowerMedia is headed up by industry veteran Eric Putter, a powersports enthusiast, marketing professional, motojournalist and racer. His entire career has been dedicated to the motorcycle and ATV business in positions with leading media outlets, OEMs, aftermarket manufacturers, parts distributors, retail businesses and racing organizations.

"Working with a well established company such as Fowlers," he says, "presents a tremendous opportunity to introduce, solidify and grow its brands in the States by telling their unique stories through the strength of the products."

Sasha Fowler, great-granddaughter of the founder, is the Chief Commercial Officer of Fowlers' Waterbury, Connecticut-based subsidiary. She says, "Eric's creative approach inspired us to partner with PutterPowerMedia. If he is half as effective with the media as he's been with us, we will be very pleased with the results!"

To explore such a relationship with the agency or gather additional information, please visit PutterPowerMedia.com, contact Mr. Putter via email or call 949-279-0909.