PutterPowerMedia Selected by BritKit LLC
as its Agency of Record to Market Kriega Motorcycle Backpacks, Luggage Systems and Travel Accessories
NYACK, N.Y. (January 18, 2013) -- PutterPowerMedia, a powersports-only marketing firm, is proud to announce that it's been selected as the agency of record by BritKit LLC to market Kriega's high-end line of backpacks, luggage and travel accessories for motorcyclists.
BritKit is the exclusive importer of Kriega equipment, or "kit," as it's known in the United Kingdom. Based in New Orleans, BritKit is closely affiliated with Kriega UK, which is headquartered in Chester, England. Each of its products is constructed from premium materials, manufactured to exacting standards and guaranteed for 10 years.
Englishman Michael Walshaw, owner of BritKit LLC, was formerly the European Marketing Director for motorcycle gear manufacturers Hein Gericke and Held in the UK before moving to The States. His reasons for partnering with the agency are numerous:
"The decision to engage PutterPowerMedia to handle Kriega USA's media relations on behalf of BritKit was motivated by a number of factors. First and foremost was the fact that, during last year's Indy Expo, Eric walked right up and asked for the job. To me, this showed that he was proactive.
"Secondly, after our brief conversation at Indy, he followed up repeatedly with telephone and email communication, proving that he really wanted the business and was doggedly determined to get it. This led me to check with a couple of major motorcycle magazine editors in regard to the best PR agents currently operating, whereupon Eric's name featured prominently each time, telling me that senior figures in the motorcycle industry enjoyed working with him and he would therefore not need to pester anyone or make a hard-sell with the Kriega brand.
"Finally, I examined his portfolio of work, noting the numerous credits received in the most popular titles and saw that his written work satisfied my somewhat OCD tendencies in this area.
"I consider these traits to be the essential qualities in an effective PR agent and so, when PutterPowerMedia demonstrated them all, this greatly simplified my decision-making process. It also didn't do any harm that Eric secured the first piece of Kriega media coverage before the ink was even dry on our contract.
"I am looking forward to PutterPowerMedia assisting with reinforcing and--in many cases--introducing the numerous benefits of our equipment to the trade and consumer media, thereby reaching dealers and riders nationwide, with the ultimate aim to help make Kriega the #1 choice in backpacks and soft luggage solutions for discerning motorcyclists of all types."
Established in 2005, PutterPowerMedia is a powersports-specific marketing agency fueled by 30 years of editorial and marketing experience. It specializes in brand building through effective press releases and media-relations programs.
Putter is a motorcycle- and ATV-industry veteran who has held marketing positions at OEMs, aftermarket manufacturers, parts distributors, retail businesses and racing organizations. A long-time motojournalist, his stories and photos have appeared in many of America's top-tier powersports media outlets.
"In announcing this partnership with BritKit to market Kriega's amazing product line," he says, "PutterPowerMedia is proud to continue its tradition of working with industry-leading companies that build and sell the most innovative accessories for powersports enthusiasts."
As agency of record, PutterPowerMedia is undertaking strategic planning and implementing pinpointed media-outreach programs designed to publicize Kriega's product line, enhance its brand image and build further market penetration.
To explore such a relationship with the agency or gather additional information, please visit PutterPowerMedia.com, email Mr. Putter at Eric@PutterPowerMedia.com or call 949-279-0909.
