As Lynn Pineda, a south Florida real estate professional said, "If you are in real estate and you are not on Pinterest, something's wrong with you." I couldn't agree with this sentiment more. Lynn is one of the few REALTORS® capitalizing on the benefits of Pinterest to her real estate business.
When I speak with real estate professionals, most aren't sure how to get more visitors to their website or blog. Usually, they've built a pretty website and now it's just sitting with no visitors. The goal of a real estate website is lead generation. The main benefit of Pinterest is driving more traffic to your real estate website, so why aren't more agents capitalizing on Pinterest?