Want a strong dose of reality? Are you sure? Because this is going to sting: In my opinion, the vast majority of agent Facebook pages are about as useful as a billboard in the desert. In fact, I'd bet that somebody, somewhere has scientifically proven my opinion as a fact.
I realize that's harsh, but I see it daily with my own eyes. Most of them look like an abandoned wasteland of listings and inspiring quotes. So please pardon my directness, agents, but most of you are doing Facebook wrong. Completely wrong. That's ok, though, because you and I are about to fix that.
And by "wrong", I'm not implying that you're lazy or incompetent or less than a stellar marketing expert. Rather, I mean that chances are good you could probably squeeze a little more juice from your efforts. As in -- more fan engagement. More self-branding. And most importantly, more clients.
Let's be clear, though -- this "fix" won't involve any super-ninja tricks or top-secret hacks. Instead, what I'd like to "fix" is your mindset and overall Facebook strategy. But first, I want to verify my hunch that you even need any "fixin'" in the first place. Does any of the following sound familiar?
-
You have few Facebook fans. Under 250, say.
-
The bulk of your fans are friends and family (or what I call "obligatory likes")
-
You have low reach statistics (i.e., they're not seeing what you post). Facebook provides this information in your Page Insights.
-
You're tempted to scrap your page altogether because you get better engagement on your personal profile.
-
You struggle with generating good content to post.
I could go on, but I'm willing to bet that at least some of this resonates with you. If so, you'll appreciate this blueprint of how one REALTORŪ has solved these problems. And not just simply "solved them", mind you. She's actually leveraging Facebook as her sole means for acquiring new clients. More on this in a moment.
Click HERE for the full article.
