Our next Commercial Broker's Meeting is Wednesday, January 29, and we would like to thank Greenleaf Properties for being our sponsor! Exact location information will be coming soon.

Reach: What CRE Pros Should Know About Recent Facebook Changes

Many thousands of agents, managers and brokers use Facebook to great benefit  in their commercial real estate careers.  As with other social networking platforms, Facebook helps maintain the year-round business networking that professionals need.  The cost in dollars is zero to set up a presence such as a page dedicated to your business, and millions of professionals have taken to the site to take advantage of the free networking.

As the site closes in on its tenth birthday, having passed major business milestones such as its 2012 initial public offering, subtle changes in how Facebook works are underway, all aimed at bolstering the company's bottom line.  Facebook makes its money not as a social networking platform, but as a delivery vehicle for highly targeted online advertising. Increasingly, that revenue is going to come from Facebook users - whether they know it or not.