The Secret to Client Retention
How to do it
For a long time, I have recommended that before an established agent or advisor launch a prospecting campaign, that professional should put systems in place to strengthen client retention.
Start with this fact: There is no such thing as 100 percent client retention.
Three reasons why they leave are: - Poor advice
- Bad Service
- Poor communications
Of course, some clients die, move away, or divorce.
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