MetLife Launches New Platform
After 31 years as the face and pup of MetLife Inc., Snoopy has retired from the insurance industry. MetLife has now launched a new global brand platform labeled, "MetLife. Navigating life together."
Beyond a new logo and tagline, MetLife is making substantial changes to its customer interactions. In result, the MetLife brand is looking to impact all customer touch-points, from the website to customer service to its sales process, to ensure a more focused and simplified customer experience.
"We are embarking on a journey to upend the long-entrenched norms of the insurance industry. We are focused on humanizing our industry and designing every customer experience to reflect the modern company we're becoming," said Esther Lee, global chief marketing officer of MetLife.
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