Match the Product to the Problem
Does Your Client Have the Right Type of Life Insurance?
As a first step into selling life insurance, it is important to evaluate the variety of products. The selection of a particular policy or policy combination demands that your clients answer personal questions, which can be challenging.
Each product is as unique as your client, and above all, your goal should always be to match the product to the problem. In particular, these four factors can serve as a reminder when deciding what type of coverage best suits your client.
1. The client's personal preferences, prejudices, and priorities.
2. The amount of insurance needed.
3. The client's ability and willingness to pay a given level of premiums.
4. The duration of need considerations.