Once you have a global target list of investors as we outlined in last week's chapter, you will want to begin going outbound and contacting these groups. With this week's edition of the summer reading series, we explain what goes into an effective phone canvassing campaign.
"Chapter 10: Phone Canvassing" goes through the process of reaching out to potential investors effectively via the phone. Now the idea of contacting investors, or anyone for that matter, via a cold call may sound daunting to many fundraising entrepreneurs; however, in the highly competitive marketplace for early stage investment, entrepreneurs should use this and all professional tactics available to them in order to separate from the crowd and garner more attention from potential investors...
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