There's no shortage of competitions for life science entrepreneurs to enter. Whether it is a grant submission on a website, a display in an exhibition hall, or a 10-minute pitch on stage, there will be opportunities to use your branding and messaging collateral to reach an audience. However, it takes a well-organized package of information to win access to these opportunities.

While screening applicants to the RESI Innovation Challenge, I've observed that many companies make similar mistakes. In this article, I'd like to offer some tips for making the most of these opportunities while avoiding common pitfalls... 

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Once you have a global target list of investors as we outlined in last week's chapter, you will want to begin going outbound and contacting these groups. With this week's edition of the summer reading series, we explain what goes into an effective phone canvassing campaign.

"Chapter 10: Phone Canvassing" goes through the process of reaching out to potential investors effectively via the phone. Now the idea of contacting investors, or anyone for that matter, via a cold call may sound daunting to many fundraising entrepreneurs; however, in the highly competitive marketplace for early stage investment, entrepreneurs should use this and all professional tactics available to them in order to separate from the crowd and garner more attention from potential investors...

Click here to download/print the chapter PDF

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