There's a saying in the data industry that data comes in two states: out of date, and very out of date. At LSN, we therefore believe it's important to embark on your fundraising campaign with the most current information possible.
 

Before reaching out to investors, fundraising entrepreneurs will generally gather information on investors from sources such as their personal network or Internet searches. Alternatively, an executive may consult an investment banker or another professional who maintains a Rolodex of investor contacts. However, the relevancy and the value of the data from those sources are hard to verify.

LSN research staff have been tracking life science investors for almost three years, and have discovered that the only way to maintain accurate information is to follow up regularly with investors to verify that they are still actively investing and that their mandate is still the same. It's hard to track detailed investment strategies based on a website alone; keep up a dialogue with investors to be aware of changes in investment mandates... 

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If investors find interest in your slide deck and executive summary, what is the next thing they typically do? They look you up on the internet. A fundraising entrepreneur would not want to miss out on this opportunity to connect with interested investors. As a key component of your branding and messaging strategy, a good website provides a fully integrated and interactive package of information about your story, technology, team, and most recent updates. In this week's edition of summer reading series, we will explore the issues a life science executive must consider when creating a strong web presence.

Chapter 7 of The Life Science Executive's Fundraising Manifesto, "Establishing a Web Presence," discusses what makes a simple and effective website, whether to do it yourself or hire a web designer, how to employ search engine optimization to drive traffic to your site, and the importance of constantly managing and updating your content.

Click here to download/print the PDF. 

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