By Michael Quigley, Director of Research, LSN
As a fundraising entrepreneur, you will likely find yourself engaging in initial face-to-face meetings with investors, whether at a conference, coffee shop, or in an office. Given the time constraints inherent in these kinds of meetings, it is crucial that you have a plan in place in order to get as much as possible out of them. What follows are suggestions for how best to manage one of these conversations.
In terms of what to bring for materials, a simple, cogent pitch deck made up of 10-12 slides can be a fantastic tool. However, before you even begin to present the first slides, you need to validate a fit between the investor and your company. This should be done in two steps.
With this information both of you will be able to determine whether further dialogue would be of value within the first few minutes of the meeting. Additionally, you will be able to determine what specifically the investor might find interesting about your opportunity, which you can then emphasize later in your conversation...