By Nono Hu, Senior Manager, Branding & Messaging, LSN
 At the third Redefining Early Stage Investments (RESI) Conference, LSN brought together successful life science entrepreneurs who were at various stages of their fundraising campaigns and asked them to share their experiences. The panel discussed what the early stage fundraising process was like for them and how others can build an outbound marketing campaign to raise money. The panelists shared their insights on fundraising through the four s framework: sourcing, screening, segmenting, and selling. Click on the video link below to hear the views of scientist-entrepreneurs in the life science industry.  |
RESI 3 Outbound Fundraising Panel
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By Shaoyu Chang, Research Analyst, LSN
Health information technology (HIT) refers to a broad spectrum of technologies, ranging from personal health-monitoring applications to big data analytics. The venture capital firm Rock Health recently reported that venture capital funding in the HIT field reached $3 billion for 2014, well surpassing the $1.9 billion invested in the sector during 2013.The LSN research team tracks investors in early stage life sciences, and we have noticed a growing interest in HIT as well.
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Last week, we discussed some of the tactics and tips used by the LSN research team to identify potential investors in the life science space. Identification is a multistep process, however. After you have a created list of potential investors from your personal network, the conferences you've attended, the databases and websites that report on financing rounds, and LinkedIn, for example, you need to go through the names one by one to determine who is worth contacting given your particular opportunity. There are several criteria that potential investors should meet to make it into your pipeline...
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