Typically goal models focus on the goal itself - set SMART goals, for example (see right column). However, those are the cognitive or rational elements of setting the goal. So how do you elicit the behaviors necessary to reach the goal?
Try out this AIM model, devised by Elliot Berkman, a cognitive social scientist working with leaders. If you think of goals as a process or journey rather than an endpoint, here are the three stages:
A: ANTECEDENTS: Advance planning 1. Make your goal "sticky" - easy to remember, linked to something in the current environment (YUM is easier to remember than YMU) 2. Express goals in terms that motivate - though fear or avoidance goals are frequently used (urgency), approach goals or feel good goals tend to be more motivational, especially if you want creative, innovative behavior rather than mechanical production. 3. Create the social context - we support and are more connected to goals when we feel among friends or suppportive colleagues than strangers, so build in opportunities to connect and create community
I: INTEGRATION: Where the rubber meets the road In translating the goal into actions and behaviors think about goals in terms of systems. Explain the fit - how your new goal aligns with existing goal and projects Help people understand why. Help people understand how. Clearly connect why and how for everyone.
M: MAINTENANCE: Keeping momentum Create a reward program that includes small victories? Provide a set of cues to stimulate the desired behavior or eliminate the undesired behavior (see the Broken Window theory at right). Ensure that the cues, behaviors, and rewards are well linked so that you its easy to create automaticity. |