Week of  December 15, 2013 
Tough Talk Business Network
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TTBN  is an organization of professionals who meet with the purpose of building valuable relationships with other business owners in Katy and the surrounding area. More Info Here


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Hi! And welcome to the Tough Talk Network weekly newsletter! We will strive to bring educational and informational subject matter to you as well as keep you informed on whats happening with the Tough Talk Network.
Weekly Tough Talk Tip
  • No Fisherman Knows How Good His Bait is until.....he throws his hook in the water. 
Ready, fire, aim: "Failing fast"
Is being a Ready, Fire, Aim kinda person good or bad? Well, that depends....Here is an article giving you some advantages and disadvantages of the Ready, Fire, Aim philosophy. Enjoy!
For many businesses, planning becomes a chore so their business strategy becomes a series of experiments. This can be successful if managed properly, but there is a fine line to walk.

The philosophy of "Ready - Fire - Aim" is built around "Failing Fast". That is, controlled experiments or pilot schemes to see whether particular strategies will work. If they don't, you quickly shut down the experiment, learn the lessons, and re-aim based on that new knowledge.

An example might be developing a new product for a business and testing to see whether customers like it. To manage risks, you might decide to just promote it to a few customers to see what the response might be, get feedback, and modify the product, marketing or both, and go out on a bigger scale. If it attracted no interest, perhaps it would be dropped altogether. 

 

This Weeks Featured Show
 
Listen Live Mondays at 2:00 CST

Lynn Ruby
Lynn Ruby, a leading authority on marketing and video marketing in particular, is the founder of Ruby Marketing Systems.com. After 25+ years in the trenches leading the marketing efforts for the corporate world, Lynn now brings the power of online marketing expertise to business owners. She works with entrepreneurs who are really good at what they do and yet are sometimes confused, intimidated or downright skeptical of all the hype about online marketing. Lynn is an expert at easily explaining complicated technical and marketing strategies and systems in everyday, ordinary language so that business owners can make intelligent decisions about what to implement for their business. If you want someone you can trust to lay it on the line for you regarding online marketing - and video marketing in particular - Lynn Ruby is the person.

 

Kathleen Gage
Kathleen Gage deplores boring keynotes. Hates listening to them. Hates giving them. It's why when she spoke in front of the top brass at the United States Marine Corp, to showcase a program on spouse leadership she shined in a way they were willing to listen. Her attitude was then and is now, "I have something that's going to make a difference for you and your people and I'm willing to step into my power to deliver it in a very inspiring way." It's this kind of "no nonsense common sense" talk that has led many people to consider her to be one of the most passionate speakers alive. Whether it's talking to executives for Fortune 500 companies, or a small group of emerging entrepreneurs and every type of group in between, Kathleen brings her passion and energy to all audiences.
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Testimonial of the Week!

 

Many thanks, Eva, Charlie, and Tony for having me on your program!  I enjoyed our "conversation," and I feel it was the best interview I've had this year (this was interview number 15 for me). 

 

I hope that you feel this was an hour well spent and that your listeners gained some value from the points we made together.  And, by the way, that's what makes a great interview - common points of interest and value for your audience presented in a discussion format - rather than the typical question and answer format.  Good for you.

 

I do hope I get a chance to be on your program again.  As I said, WE have much more to discuss about leadership - especially while people are facing difficult times personally and as a nation.

 

Once again, thanks again for having me on your program!

George Hathaway
President and CEO
Leadership/21 LLC
 
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