Economic diversity is a trending topic in Alberta, especially during the often-experienced economic bust portion of the cycle that accompanies a crash in energy prices. But, when discussing diversity, it is rarely quantified in an objective manner. Headlines often read something akin to "low economic diversity pose serious risk for Alberta", but the meat of the article never quantifies this phenomenon past a simple breakdown of economic contributions, with the lions share coming from the energy sector. As part of the on-going effort by the City of St. Albert's Economic Development Division to understand the local business community, a business diversity study was conducted, and made available to the public. This study uses a tailor-made diversity index to examine St. Albert's business diversity over time, as well as Alberta's overall economic diversity. The report concludes with a number of strategies for business attraction that could be implemented using the wisdom gleaned from the study. Below, in bullet-points, are some key take-away points from the study. The link to the St. Albert Business Diversity Study is given at the end of the article.