THE BEDFORD BANNER  

                                                                November 2014

 

                                                      
THE MONTH OF GRATITUDE

We all have been taught that we should say please and thank you, most of the time we say please as we
are looking to get something.... saying thank you, after the fact,  not so much.  I was raised by parents whom
were deeply committed to  the art of writing thank you notes. If we received a gift, we were not allowed to use it, spend it, eat it or play with it until we wrote a thank you note.  As a child I found tis to be a big nusiance but by my teenage years, I began to see the value in saying thank you. Relatives and other adults in my life would comment the next time I saw them, how lovely it was that I acknowledged a gift or an act of kindness they extended to me. I would smile and blush and mumble something about my mother made me do it, but as I grew up I realized that expressing my gratitude to others was really a gift to myself as well.
Taking time to say "I appreciate what you do" can go a long way, in business and and in our personal lives.
As Sarah Breathnach eloquently wrote " You simply will not be the same person two months from now after consciously giving thanks each day for the abundance that exists in your life. And you will have set in motion an ancient spiritual law: the more you have and are grateful for, the more will be given you."
So to the Chamber members that support our mission and go that extra mile - you have my gratitude for making my job doable and enjoyable for all these years.

Happy Thanksgiving
In This Issue
Flavors of Bedford
Business Spotlight
A Fairytale for the Digital Age
WWA & Men's Breakfast Club
Annual Dinner-SAVE THE DATE
What the Chamber did in October
Chamber Connections
Chamber Calendar
Follow us on Facebook
FOOTBALL & FOOD
It was a great afternoon!
Flaovrs logo
  

It was a win - win afternoon, with the both the Patriots and the Flavors of Bedford coming out on top. Three hundred hungry guests dined on offerings ranging from Atria's Southwest Shrimp Salad to Sora's "Gaucho Style " Sirloin Green Chimichurri with potato parmesan crisp and Prince St Cafe's double delicious eclairs and cannolis. Even the light snow and Pat's game didn't keep the die hard foodies from spending the afternoon indulging in some of the best tastings yet. Participating restaurants were Bedford Farms, Blue Stove, Cucina D, Burton's Grill, Café Luigi, Dalya's, Lester BBQ, Season 52, The Chateau, Capital Grille, Besito Mexican and Chopps. Premier Sponsors Brown & Brown, P.C. and the Doubletree Bedford Glen Hotel were joined by DSA Printing, Bedford Florist, Baldwin Insurance, Brookline Bank, Cambridge Savings Bank, Dr. OScar DePriest, Lincoln Liquors, Hanscom Federal Credit Union, Middlesex Savings Bank, Debbie Spencer, JRM Antiques, Great Road Gallery & Framing, Live Life Well, Summit Health & Fitness, Carlton & Duran, Salem Five, TD Bank, The Higgins Group, State Rep Ken Gordon, Northrup Gruman, Christine Pinney Marketing, Uvisualize Travel, The UPS Store,  Suzanne & Co, Danielle Beck, NP-C, LLC and Salon OZ. A portion of the proceeds is donated to "Friends of Hanscom" an organization which will support military personnel at Hanscom and through out New England.

 

Business Spotlight

Tina and Damiano DiCenso are excited to bring Cucina D Restaurant and Bar to Bedford and the surrounding communities. Chef Damiano features authentic Italian cuisine. He is the former Chef of Luna Rossa in Tewksbury and Donatello in Saugus. His food has been featured on The Phantom Gourmet and was also voted best Italian food in the Merrimack Valley by Merrimack Valley Magazine in 2012.

 

New owners Tina & Damiano DiCenso

This family run restaurant is committed to just that, families and community. Tina and Damiano both were born and raised in Wilmington and are raising their three young children there today. Coming from such a tight knit community has instilled in them the importance of what that means. Their primary goal at Cucina D is to provide exceptional food at extremely reasonable prices not only to the many business men and women who work in the area but also to the residents and families of Bedford. The outpouring of support that they have received from the community already in the few short weeks that they have been open has been overwhelming and they are ready to give back any way possible.

 

Cucina D is a full service Italian restaurant and bar offering pizza, pasta, paninis, salads, soups and entrees. The restaurant is located at 54 Middlesex Turnpike. Food is available for dine in or take out. Cucina D will cater your home or office party and there is also a beautiful, spacious private room for in house functions.

 

Cucina D also intends to offer entertainment out of their lounge. Stump Trivia takes place every Thursday night at 7pm while Thursday Night Football plays on their three large flat screen televisions. There is a paint night on Wednesday, November 15 at 7pm being offered through Brush Strokes Art Studio. Also, there will be a band playing Saturday, November 22. These are just a few of the many events Cucina D intends to host. Check out their website at www.cucinad.com and follow them on Facebook for the most up to date list of events.

A Fairytale for the Digital Age
Networking 3.0
by Frank J. Kennt

Once upon a time, there was an eager, young businessman who was ready to take on the world and be a success.

The elders in his industry told him that he needed to go out and network to get clients and sales. "Beat the bushes for prospects," they said.

They taught him such networking 1.0 strategies as, "Don't come back to the office without a lead," and, "Always be closing." They had him practice his 30-second elevator pitch until he could recite it backwards. They printed up a bunch of business cards for him to hand out.

Then they said, "Go to the chamber luncheon, introduce yourself to everyone, tell these people what you do (give your elevator pitch), hand out your business cards, get the cards of prospects, then come back here and work the phones. You are on your way!"

With great enthusiasm, the young man attended multiple networking events. He told everyone what he did and how he could help them. Bouncing from person to person, he handed out dozens and then hundreds of business cards. He called everyone on his list, offering his services. He networked until he was blue in the face. His phone hardly ever rang, nor were calls returned. He grew frustrated. And angry.

He tried to think through his situation, asking himself, "What am I doing wrong?" The elders assumed he just wasn't pushing himself enough. He needed to ask for meetings. He needed to always be closing. Pretty soon, the young man, tired and dejected, determined that networking doesn't really work. He decided that networking was a waste of time and energy.

With no sales and no referrals, he began to look for other work.

Don't Do Networking 1.0

Sadly, this story is all too common. Even today, in the age of social media, many people are still doing Networking 1.0. These types of networkers often start out working hard. They attend chamber mixers, join the Rotary Club and go to church events. They go from person to person, handing out business cards and looking for opportunities to pitch. Fellows like these rarely score a solid sale today. Mostly, they frustrate themselves and ruin events for others. Get too many of them together and they can destroy even the most successful and established mixers. For some organizations, the only people who show up to events now are those looking to pitch what they sell. Of course, everyone else attending is there to do the same, so everyone goes home disappointed.

Continuing on with our story...

In a community not too far away from this young man was another eager young man. He, too, has been told by his elders to go out and network. Except they explained that he couldn't expect to get anything without giving first. They called it Networking 2.0.

"Go to the chamber luncheon," they said. "Introduce yourself to a few people. Take a few business cards with you. If someone asks, give them one while asking for theirs, but don't pitch. Ask them what they do. Inquire on how they got into that line of work. Ask them about their latest family vacation. Let them talk about their kids."

They told the young man, "Let your new acquaintances do most, if not all, of the talking. Be interested in them. Be earnest. Listen for ways you might be able to help them. Let the conversation develop. Maybe they will say they are working on fixing up their house. If you know of a good contractor, mention it. If not, don't worry about it. Just be present. Let them talk. Give them your attention."

They also said, "At the natural end of the conversation, if they ask, let them know what you do. If they are interested in learning more about it, they will ask. Try to turn the conversation back around to them and what they are interested in. Build a relationship. Then excuse yourself and do it again with another new friend.

You are planting seeds today, not reaping. Pretty soon a lot of people will know you. They will like you. They will trust you."

Finally, they assured him, "Your crop will come in once you have planted the seeds and watered the ground. If you try to harvest today, you won't get much, if anything. When they need what you have to sell, they will come to you. They will be loyal to you because you are loyal to them and the relationship. They will send you referrals.

They will think of you first when your area of business comes up. You will have an army of people looking out for you."

This young man went on to have a successful career with many friends.

Networking 2.0. Give Gifts. Be Generous.

This is Networking 2.0. Give to get. If you have failed miserably at sales, maybe you were focused on Networking 1.0 and it wasn't for you.

Networking 2.0 types don't go to networking events with a stack of business cards and an elevator pitch. They go with questions. They go to build relationships.

Questions you may hear a 2.0 networker ask a new acquaintance might be, "What do you do for a living?" That leads to, "That's interesting. How did you get into that kind of work?"

They ask questions and they listen. They don't think ahead as to what their next statement is going to be. They are present and interested.

At the end of the conversation, they may not have even said, or been asked, what they do. That's OK. Networking 2.0 type people are all about nurturing the relationship and trying to be helpful. They understand that people do business with, and give referrals to, people they know, like and trust.

As long as you have a solid product and enough relationships, you will do fine.

Continuing on in our story...

In another town not too far away, an eager young lady is ready to take on the world of business.

The elders tell her, "Attend networking events, get to know people, connect in-person and online."

Luckily, she loves social media and technology. Networking 3.0 comes naturally to her. She has read everything she could get her hands on concerning professional and personal branding. She knows what it means be a media company. She knows how to use social media to engage and build relationships. She gets digital marketing, email marketing and online community management. She also read about Networking 1.0 and Networking 2.0.

She knows that if 1.0 networkers use social media at all, it is to talk about themselves. She knows they don't last long online. They soon decide that social media networking, just like in-person networking, doesn't work. Before too long, their online platforms are abandoned.

She knows that networker 2.0 types do OK with social media. They aren't self-focused so they don't drive away their online friends. But before too long, they begin to feel overwhelmed with the enormity of the online world. So many people, so many relationships to maintain. They question when and how to do promotions that generate an ROI. It's just too much to manage.

They long for the days of just face-to-face and ear-to-ear networking.

Our heroine, she leverages technology.

Utilizing her social sites, online listening stations and a social CRM, she nurtures relationships with hundreds of people. She realizes that she herself is a powerful media company with the ability to create and broadcast helpful ideas and insights that her target market will value. She isn't afraid to shoot a quick video or Tweet out an opinion.

She is even good with just sharing a great sunset picture, because she knows that makes her human.

Between her in-person networking and online efforts, she generates massive awareness for herself and her business. She invests time and energy to translate that awareness into relationships through engagement. Those relationships convert into sales, some organically (they call her) and some through digital marketing (she runs online email and social media marketing campaigns).

Her friends, prospects and clients are all in her online community, which she nurtures and grows. She takes care of them and they take care of her (and they even take care of each other). Her success grows exponentially as her community grows. Strangers come to her, not she to them. They become friends and customers. Then they tell their friends. And so on.


Working Women Alliance & Men's Breakfast Club

WWA ~ Who has time to go to post office? Not me. I like the idea of shipping from my home/office computer but never take 10 minutes or so to figure it out. Every time I try to use "ship it boxes with flat fee" it is always more expensive. Anthony Della Russo from USPS will be this month's speaker and promises to explain  how to ship with USPS.  Please join us at Bright View Assisted living in Billerica on November 20th, 2014.

Men's Breakfast Club ~"Are you someone's Good Morning." , this month's speaker is blogger and author Jeff Hoyland. In 2001, he joined Business Networking International, where he began teaching busy networking, and developed "The Business Blossom" to visually represent a great business referral. In 2010, after being diagnosed with HPV related-tongue cancer, Jeff and his wife Randi invented the organic food known as "Stomach Peg Original Soup", for patients with Stomach Pegs. Recently diagnosed with a different type of neck cancer Adenoid Cystic Carcinoma ACC, this time Jeff  is going to change the world.  Over the last 6 months has started a movement with the simple phrase "Are you someone's Good Morning."  He is currently blogging his way to a recipe book called "100 Meals You Never Thought You Would Eat Pureed." Please join us at Bright View Assisted living in Billerica on November 19, 7:30 AM. Click here to register.

 

 

 Celtic's Assistant Coach Walter
      McCarty to Speak at Annual Dinner     
           
SAVE THE DATE

January 15, 2015

Walter McCarty is in his second season as an assistant coach with the Boston Celtics. He was named to the position on August 21, 2013. McCarty re-joined the Celtics prior to the start of the 2012-13 season as a Community Relations Consultant. McCarty spent the 2010-11 season as an assistant coach with the Indiana Pacers after spending the previous three seasons as an assistant coach at the University of Louisville.

 

McCarty is a native of Evansville, Ind., and was an Indiana All-Star. He played collegiately at the University of Kentucky, where he was part of the Wildcats' NCAA championship team in 1996. A first round pick of the New York Knicks (19th overall) in 1996, McCarty played for the Knicks, Boston Celtics, Phoenix Suns and Los Angeles Clippers before retiring after 10 seasons in the NBA and joining Pitino's staff.

 

While with the Celtics, McCarty was very active in the team's community outreach program, earning NBA Hometown Hero of the Month honors in 2001. In 2002, McCarty founded the I Love Music Foundation to promote the positive aspects of music and to support the growth of music for you in the greater Boston area as well as Evansville.

   


 

 

What the Chamber did in October

Multi Chamber Networking

Working Woman Alliance

Board of Directors Meeting

The Goddard School Trunk or Treat



       COMMUNITY NEWS           
  

CHAMBER CONNECTIONS 


 

 

 Each month, Executive Director Maureen Sullivan tapes the Chamber Connections at the Bedford Tv Studio. Check out the links below of who she has interviewed and if you are  interested in being a guest, email her at
bcoc@bedfordchamber.org
 

 

Madeline Altman ~ Bedford TV

Linda Stimson ~ Inner Visions Interiors

 

Adam Schwartz - Business Development


Mara Briere - Grow a Strong Family

The UPS Store

 

 Joan Turnberg - Live LIfe Well  

 

Dr. Jean Marc Slak ~ Slak Chiropractic Group


Lea Ann Knight ~ Garrison Knight Financial

 

Brookline Bank 


Kristen Presley/Bedford VA

Karen Kenney/ OrganizingWorks

JRM Antiques 

 

 

_________________________________________________________________

CHAMBER CALENDAR

November 12 
Pedestrian & Bicycle
Master plan meeting
Town Hall Auditorium
7:00 PM


November 16

Board of Directors Meeting
Flint Room
7:30 AM 

November 18
Catch the Net
Cucina D
54 Middlesex Turnpike
Bedford, MA
5:30-7:00 PM

November 19
Men's Breakfast Club
Brightview Concord River
200 Concord Rd.

Billerica, MA

Click here to register


November 20
Working Women Alliance
Brightview Concord River
200 Concord Rd
Noon
Lunch will be served 


December 14
Suzanne & Co. Holiday House Tour 

 

 

SAVE THE DATE
January 15
Chamber Annual Dinner & Celebration   

 

  
 

Welcome to New Members 

 

 Kennedy Family & Cosmetic Dentistry
200 Great Road
Suite 243
Bedford, MA

781-275-0200 

2014  

Chamber   Members 

 

Amptek

Atlantic Capital
Atlas Commercial Real Estate
Baldwin Insurance
Baudanza Electric

Bedford Acupuncture
Bedford Car Wash
Bedford Center or the Arts
Bedford Childrens Center
Bedford Family Connection
Bedord Farms
Bedford Florist

Bedford Funeral Home
Bedford Historical Society
Bedford Motel
Bedford Orthodontics

Bedford Park Plaza
B & D Agency
Brightview Concord River
Brookline Bank

Brown & Brown P.C.
Café Luigi

Calling All Pets
Cambridge Savings Bank

Carlton & Duran, CPAs
Carlton Willard

Christine Pinney Marketing
Choice Benefits
Coldwell Banker
ComForcare Home Care

CouponSurfer
Billerica Courtyard /Marriott 

Dalyas
Danielle M. Beck, NP-C

Debbie Spencer

Design2Order 

Dianne Bridgeman, DDS
Doubletree Bedford Glen Hotel

Dr. Oscar DePriest

DSA Printing 
Edward Jones Investments
EMD Millipore
F.W. Webb

First Parish in Bedford
Fujifilm Microdisks, USA
GE Infrastructure 

Genetti's Wine & Spirits

Great Road Gallery & Framing

Hanscom Federal Credit Union
Harold F. Nichols Insurance

Heritage Springs
Inside Out Staging

JRM Antiques
Ken's NY Deli
Kimberly Bee Design
Leary Auto

Lester's BBQ

Lexington Symphony
Liberty Mutual
Lincoln Liquors
Live Life Well 
Max & Dylan's 

Mead Brothers

Mettler-Toldeo
Middlesex Savings Bank
Millipore 

Minuteman Volkswagon
MITRE
Mt. Auburn Hospital 

NightSea
New England Nurseries

North Road Chiropractic
Organics Spa & Salon
OrganizingWorks
Patriot Pediatrics
Paychex
Peter Quinn Insurance
Primrose School  of Burlington
Prince St. Café & Bakery
Progress Software

Quality Database Design
Richard A. Egan Insurance 

Right at Home
Salon OZ
Serenity Yoga
Servpro of Bedford/Lexington
Simply Natural Nails
Slak Chiropractic
Spaulding Management
Spire
St. Michael's Parish Center
Strawberry Hill Properties
Summit Health & Fitness
Suzanne & Co. 
The Bedford Citizen
The Bedford Minuteman 

The Goddard School

The Higgins Group
The Edge
The Town Planner
The UPS Store

The Well Effect Co.

UVisualize
Wicked Good
William Raveis Real Estate

Wicked Loyal

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