THE BEDFORD BANNER  

                                                                        July 2014

 

                       HAPPY JULY 4th - Local Fireworks
american-flag-building.jpg
In This Issue
Cambridge Savings Bank Sr. Prom Stroll
Grow Your Business
Bedford Day
Business Development Updates
What the Chmaber did in June?
Tee it Up !!!!
Chamber Connections
Chamber Calendar
Follow us on Facebook

   Cambridge Savings Bank Sr. Prom Stroll

            Starts New Tradition         

2014 Senior Prom Stroll -Photo by Jan van Steenwijk
Under a beautiful blue sky, The Chamber of Commerce held the 17th annual senior Prom Stroll on the Bedford Common. Premier Sponsor Cambridge Savings Bank  makes it possible for all students to receive  free dvd of the stroll. This year the class picture was moved to the steps of the old town hall, as the number of students participating has grown ten fold. Many thanks to all that helped make this town wide event another a great success, New England Nursery, Carton & Duran, CPAs, Danielle Beck, NP, Brown & Brown, P.C., Callahan Karate, Prince St. Café, Bedford Children's Center, Middlesex Savings Bank, Christine Pinney Marketing, HAnscom Federal Credit Union, Josh Cohen, John Gibbons, The Bedford Police Department and the Bedford DPW.
1997 Senior Prom Stroll - Photo by Jan van Steenwijk

                                    Grow Your Business This Summer - 

                            6 Marketing Tips that Won't Break the Bank

by Caron_Beesley

 

Looking for ideas to incorporate the summer season into your marketing plans this year? Whether it's a busy or quiet time for your business, here are some things you can do to take advantage of the summer months!

 

Take Your Business Into the Fresh Air

Don't wait for your customers to come to you; look for ways to get in front of them. Whether you run a retail store, restaurant or provide a service to customers, consider the following:

Host a Cookout - Invite your customers (past and present) to join your business for a celebration of summer. Use your parking lot or public park and plan on catering yourself (a grill, hot dogs, hamburgers, salad, and cold drinks are fine). Look for ways to make this a worthwhile event for folks to want to join - hire a magician, moon bounce, or give away prizes. Don't forget to offer incentives (demos or special offers) to those who attend so that they have a good reason to keep frequenting your business over the summer. 

 

Spoil Your Customers

What about treating a select group of loyal customers to an appreciation event like an afternoon at a winery, a round of golf, or an afternoon of fishing? Don't forget, as long as there is a business purpose for these activities-and substantial business discussions occur before, during or afterwards-you can claim the cost of customer entertainment expenses (including meals) as a tax deduction (typically up to 50 percent of the cost).

 

Hold a Themed Week or Day

Like restaurant week or Small Business Saturday, think of ways to really showcase what your business does for one week or one-day only. You might want to use some of the tips in this blog - events, community charity participation, promotions, and giveaways - or combine them to maximize visibility and interest in what you do. You could even partner up with complementary businesses or those in the same district as you and co-market each other's products, services and specials with fliers, coupons and teasers. Try to come up with a theme, something like "ABC Town Small Business Week," "Take a Staycation with Us," or "Back to School Week" and weave it into all your marketing and advertising.

 

Give Back to the Community
Community projects are a great way to build your brand and give back to the community. Why not organize or sponsor a community service day or charitable event? Pick a cause that's a good fit for your business and reach out to the media, in addition to your own marketing, to publicize it. You can also deduct certain expenses related to any volunteer work or charitable giving.

 

Summer-ize your Marketing Activities

From your website to your email newsletter, look for ways to incorporate summer themes and information that are relevant to your customers. Send out newsletters that showcase your summer specials, but mix it up with good content-summer fashion tips, recipes, or pet care in the heat.

Pre-order low-cost summer promotional items now. Branded goods such as Frisbees, beach balls and drink coolers will ensure your logo is in front of customers all summer long.

 

Drum Up Business with Promotions

If summer is a slow season for your business, consider offering financial incentives to increase foot traffic. Don't just dive in with a wholesale across-the-board discount; instead, consider some of the following options:

  • Discount Certain Products and Services - Test the market to see if you can shift slower selling products with a limited-time discount (say, for the month of July). Promote your offer to a select segment of your email list, perhaps those who haven't purchased from you for some time.  Monitor the results. If the offer works, then consider extending it to other products and consumers next month.
  • Package Promotions - Offer a discount if customers buy more than one product or service. For example, buy a coffee and a donut for $3.50 instead of $5.
  • Off-Peak Specials - Many people have more flexible schedules during the summer months. Consider ways to draw people in during your off-peak hours, whether it's a time-bound discount or another incentive (free corkage, bring a friend for half price, or a free consultation).
MARK YOUR CALENDARS FOR BEDFORD DAY
   
Bedford Day is schedule for September 20, 2014. It's the day you can put your business front and center to Bedford residents. Businesses may not sell goods or services at the Bedford Day Fair, but they may distribute promotional material and free items. The application deadline is August 8 and all businesses must register through the recreation department. Spaces are limited so don't wait till the last minute. Click here for the Registration Form.

                

Business Development Updates

 

Adam Schwartz and Maureen Sullivan attended the first of  Alyssa Sandoval's business roundtables Bedford businesess. The primary objectives of the meeting included:

 


* Introduce Bedford's current initiatives to support economic development
* Introduce and explore potential to expand Rev Shuttle Service from Alewife
* Brainstorm of Bedford's strengths, issues & opportunities
One of the Town's primary goals is to support existing business, while also strengthening and growing Bedford's industrial sector.

The Meeting Action Items were:
~Town to develop communication protocol for sending notice to companies regarding water service changes and road work
 ~Town to review clearance of drainage swale and salt use prohibition on private property
~Town to summarize previous studies on the direct DeAngelo/Wiggins road connection and present to Wiggins Businesses Group
~Alyssa Sandoval to send out Town Code Red Alert sign up information for emergency notifications by Town. https://public.coderedweb.com/CNE/7FEC8FD198BB (COMPLETE)
~ Alexandria Properties to send Alyssa additional companies/tenants that may want to sign up for Code Red Alerts and participate in future group meetings\
~Patrick Sullivan, 128 Business Council, can conduct employee surveys for individual companies to gauge interest in commuter shuttle service. Please contact him at psullivan@128bc.org
~ Businesses to review meeting notes and send any additional comments to Alyssa
~ Businesses looking for additional updates/communication on town/community activities can sign up to receive the Chamber Newsletter. Membership not required to receive newsletter




What the Chamber did in June? 


Cambridge Savings Bank Senior Prom Stroll

 

Working Women Alliance

Hosted local Candidates

Board of Directors Meeting

Wiggins Ave Business Round Table

 

Flavors of Bedford Start UP Meeting

 

Evan Falchuk, Marisa DeFranco, Richard Tisei and Maureen Sullivan
Christine Pinney interviewing Senior Couples at the Cambridge Savings Bank Sr. Prom Stroll 
TEE IT UP WITH YOUR FELLOW CHAMBER MEMBERS
golf2.jpgThe Chambers' weekly Tee It Up Golf is a great way to do some networking and swing a few clubs.  This is not a league, so you don't have to commit for the entire season. Every week we will send you an invite to sign up, so you choose when and how many times you want to play. All levels are welcome - (we promise we will pair you with someone who won't make fun of your swing). Tee Times start at 4:30 PM. The cost is $15.00 per person and you pay as you play.

           There are only 28 slots so don't wait of you want sign up!



CHAMBER CONNECTIONS 


 

 

 Each month, Executive Director Maureen Sullivan tapes the Chamber Connections at the Bedford Tv Studio. Check out the links below of who she has interviewed and if you are  interested in being a guest, email her at
bcoc@bedfordchamber.org
 

 

Madeline Altman ~ Bedford TV

Linda Stimson ~ Inner Visions Interiors

 

Adam Schwartz - Business Development


Mara Briere - Grow a Strong Family

The UPS Store

 

 Joan Turnberg - Live LIfe Well  

 

Dr. Jean Marc Slak ~ Slak Chiropractic Group


Lea Ann Knight ~ Garrison Knight Financial

 

Brookline Bank 


Kristen Presley/Bedford VA

Karen Kenney/ OrganizingWorks

JRM Antiques 

 

 

_________________________________________________________________

CHAMBER CALENDAR 

 

 

July 8/15/22/29

 Tee It Up Golf

Patriot Golf Course 

200 Springs Road
Bedford, MA
Tee Time start at 4:30
Register Here

July 21
Catch the Net
Brightview Concord River
100 Concord Road

Billerica, MA
5:30- 7:00 PM
Click here to register 

 

August 14

Board of Directors Meeting
Flint Room
7:30 AM 

CHANGE OF VENUE

September 12
RT 128 Business Expo
Westin-Waltham
Boston Hotel
Waltham, MA
10:30 -3:00 PM
Registration Form

September 20
Bedford Day
12 Mudge Way
Bedford, MA
10:Am-3:00PM
Registration Form 

 

 

SAVE THE DATE

 

October 31
The Goddard School Trunk or Treat

November 2
Flavors of Bedford   

 

  
 

2014  

Chamber   Members 

 

Amptek

Atlantic Capital
Atlas Commercial Real Estate
Baldwin Insurance
Baudanza Electric

Bedford Acupuncture
Bedford Car Wash
Bedford Center or the Arts
Bedford Childrens Center
Bedford Family Connection
Bedord Farms
Bedford Florist

Bedford Funeral Home
Bedford Historical Society
Bedford Motel
Bedford Orthodontics

Bedford Park Plaza
B & D Agency
Boardroom Bistro
Brightview Concord River
Brookline Bank

Brown & Brown P.C.
Café Luigi

Calling All Pets
Cambridge Savings Bank

Carlton & Duran, CPAs
Carlton Willard

Christine Pinney Marketing
Choice Benefits
Coldwell Banker
ComForcare Home Care

CouponSurfer
Billerica Courtyard /Marriott 

Dalyas
Danielle M. Beck, NP-C

Debbie Spencer

Design2Order 

Dianne Bridgeman, DDS
Doubletree Bedford Glen Hotel

Dr. Oscar DePriest

DSA Printing 
Edward Jones Investments
EMD Millipore
F.W. Webb

First Parish in Bedford
Fujifilm Microdisks, USA
GE Infrastructure 

Genetti's Wine & Spirits

Great Road Gallery & Framing

Hanscom Federal Credit Union
Harold F. Nichols Insurance

Heritage Springs
Inside Out Staging

JRM Antiques
Kimberly Bee Design
Leary Auto

Lester's BBQ

Lexington Symphony
Liberty Mutual
Live Life Well 
MAx & Dylan's 

Mead Brothers

Mettler-Toldeo
Middlesex Savings Bank
Millipore 

Minuteman Volkswagon
MITRE
Mt. Auburn Hospital 

NightSea
New England Nurseries

North Road Chiropractic
Organics Spa & Salon
OrganizingWorks
Patriot Pediatrics
Paychex
Peter Quinn Insurance
Primrose School  of Burlington
Prince St. Café & Bakery
Progress Software

Quality Database Design
Richard A. Egan Insurance 

Right at Home
Salon OZ
Serenity Yoga
Servpro of Bedford/Lexington
Slak Chiropractic
Spaulding Management
Spire
St. Michael's Parish Center
Strawberry Hill Properties
Summit Health & Fitness
Suzanne & Co. 
The Bedford Citizen
The Bedford Minuteman 

The Goddard School

The Higgins Group
The Edge
The Town Planner
The UPS Store

The Well Effect Co.

UVisualize
William Raveis Real Estate

Wicked Loyal 

 


   

 

.

facebook 
FOLLOW US!!!

twitter