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 ALL SIGN BYLAW ARTICLES PASSED 
AT SPECIAL TOWN MEETING 
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 Continuing  the work that began in January 2012, the Sign Bylaw  Committee presented six more recommendations at Special Town Meeting on  November 4 for revisions to the rules that govern signs in the town of  Bedford. Several sign bylaw amendments were voted on at Annual Town  Meeting last March; the following six-Articles 3 through 8- were the final  recommendations offered by the ad hoc Committee. Congratulations to Sign Bylaw Committee Chair Jeff Cohen, and his committee Lisa  Mustapich, Karen Kenney, Mark Siegenthaler, Carol Carlson, Ralph Zazula  and Kevin Latady for their work on this important issue.  
  
Article 3-General Bylaw Amendment-Miscellaneous and Article 5-General Bylaw Amendment-Sign Bylaw-Residential Zones are mostly housekeeping, coordination and minor tweaking of wording. ADOPTED 
Article 4-Reverse Channel Signs proposes to provide a  clear definition in the Sign Bylaw for "Reverse-Channel Signs" a.k.a.  halo-lit and/or backlit signs and to permit these signs in the Business,  Commercial and Industrial zones. ADOPTED 
Article 5 - The current Sign Bylaw does not include a definition for this type of  sign. Wall signs at Stop & Shop, CVS and Cambridge Savings Bank are  examples of Reverse-Channel Signs that were considered in developing  the proposed definition and requirements, and for which the ZBA has  granted Special Permits. ADOPTED 
Article 6-Special Considerations proposes to codify the use of  "Open-for-Business" flags being displayed by businesses. This may spark  some discussion, but it is pretty straight-forward. Again, flags in the  Historic District would require HDC review. ADOPTED 
Article 7-Movable Freestanding Signs proposes to allow  businesses, through ZBA-granting of a Special Permit, the ability to  display a movable freestanding sign at their place of business. ADOPTED 
The Selectmen granted a temporary Sign Bylaw exemption to run from  July 2 until November 1, 2013, to allow businesses to test the waters  and give residents a chance to look at the visual impact of these signs. The temporary exemption expired on November 1. However the Chamber's Business Development Committee has petitioned the selectman to allow the free moving signs for the next two months (holiday season), until the permitting process is complete for businesses who are going to pursue the moveable signs. 
Article 8-Illumination proposes to lift the prohibition on internally illuminated signs, but only for signs in the Industrial zones in town. ADOPTED  
The request for an illuminated sign would still go through the  Special Permit process with the ZBA, and applicants will now be required  to submit more substantive calculations to demonstrate that the sign  complies with the Bylaw's requirements. The permissible brightness of  internally-illuminated signs would be reduced from 75 foot-lamberts  (present maximum for all illuminated signs) to 50 foot-lamberts. 
Similar to Article 7, there would be a mandatory condition of  approval stipulating that the applicant would waive their grandfather  rights to illuminate this sign internally if the Sign Bylaw becomes more  restrictive in the future. 
  
  
The  committee was not intended from the outset to become a permanent Town  committee and therefore, the Sign Bylaw Review Committee will be  disbanding after 2013 Special Fall Town Meeting 
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 QUESTION EVERYTHING!
  
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 By Geoffery  Moore 
  
The other day I saw a  bumper sticker I liked. It read: 
  
Don't Believe Everything  You Think 
  
That's good advice for  anyone involved with marketing. 
I've seen many businesses  get burned because they get in a hurry, and unquestioningly grab the first  marketing idea that comes along. They don't challenge their own thinking or  question their own assumptions. They just run with it. That's usually a big  mistake. 
I hate to break this to you  but just because a thought flies into your mind, that doesn't necessarily mean  it's a great thought! And just because your wife or husband or co-worker likes  your ad doesn't necessarily mean the ad will get great results.  I'm not saying you don't  know what you're doing. But when it comes to marketing your business, the  unchallenged assumption is a luxury you simply cannot afford.  
  
As a bumper sticker from  the 1960s said: QUESTION EVERYTHING. 
Question everything you  do that touches the customer--from your name, to your business card, your  stationery, your Web site, your flyer, your brochure, your poster, your thank  you letter, your phone message, your ads, your classified ads, your store's  appearance, your appearance, etc. Question every detail. 
Ask yourself: What kind  of impression are we actually making on people's minds with everything we  do? What do people think and feel and believe when they look at our ads  and/or other materials? What do we want them to think and feel and do?  
3 Ways to Question Your  Own Assumptions 
1. Think Backward 
 Start by picturing the  customer's mind at the point of a purchase decision. What led to that decision?  How did she get there? What were the thought processes? What happened to trigger  those thoughts and feelings? What was she looking for or unhappy about? What  were the customer's buttons and how did they get pushed? What would it take to  improve this process?    
2. Get Some Distance 
 When you're evaluating an  advertising idea, you may need to take a step back. Get a second opinion from  someone outside your business that you respect. Talk to some customers. Go for a  walk. Sleep on it. Take some extra time. Then come back and look at it again.  Believe me, it will be worth the time. I have learned to never  automatically trust the first idea that pops into my head.   When I have what I  think is a good idea, I'll put it aside and come back to it after a few days.  Sometimes when I do that, I end up saying to myself, "What was I thinking?" Then  I'm so glad I took the extra time.    
3. Kill Your Own Darlings 
It's easy to get attached  to our own ideas. We're like parents who overlook the faults of their own  children.  
  
But I've learned that-no  matter how much I love an idea-I've got to first try to kill it, try to find  reasons why it won't work. Frequently, this process will either lead to a better  idea, or to ways to make the original work better.  
  
To paraphrase Nietsche:  "Whatever doesn't kill your idea makes it stronger." 
  
  
  
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 FLAVORS OF BEDFORD  was more then flavorful 
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         Twelve years and the Flavors of Bedford is still one of the highlights of the fall for Bedford businesses and residents. This year, the event showcased 22 local restaurants and 25 businesses.  We also entertained 25 returning deployed soldiers from Hanscom Air Foce Base. The Chamber will be making a donation to non profits, Heroes for Homecoming  and Friends of Hanscom. 
  
Best of Flavor awards were selected by 
Judges Judy Brown, Chief Bobby Bongierno and Citizen of the Year Ralph Hammond. 
This year's winners are 
Best Presentation - Atria Longmeadow Place Best Appetizer- Whole Foods Market Best Entrée - Burton's Grille 
Best Dessert - L'Andana 
  
Many thanks to our premier sponsors Brown & Brown, PC, & The Doubletree Bedford Glen Hotel, our other sponsors, the ROTC cadets, the Bucapellas, BHS string quartet, CCHS Cheerleaders, volunteers Daisy Girifalco, Sheena Santos, Bryan McKay, Barb Davis 
and Dani De Paris. 
  
It couldn't have happened without you! 
  
  
          "Thank you for inviting us to be a part of The Flavors of Bedford.  Our 
      Airmen thoroughly enjoyed the opportunity to interact with the great people 
      of Bedford as well as the awesome food.  I can't believe how fortunate we 
      are to have such fantastic community partners.  Thanks for all you and the 
      Bedford Chamber do for the men and women of Team Hanscom!"  
                                                                   Col. L. Weilacher 
  
  
  
  
    Premier Event Sponsors:  Doubletree Bedford Glen Hotel Law Offices of Brown and Brown  
 
  
                     EMERALD 
Atria Longmeadow Place
  
Brookline Bank Summit Health Fitness Middlesex Savings Bank TD Bank Genetti's Wine & Spirit, Inc. Stonebridge at Burlington The UPS Store  Northrop GrummanSAPPHIRE
Cambridge Savings Bank  
Great Road Gallery & Framing  
Carlton & Duran, CPAs  
Garrison Knight Financial Planning  
Debbie Spencer & Sheena Santos  
Dr. Oscar DePriest  
JRM Antiques   
Hanscom Federal Credit Union  
Baldwin Insurance   The Higgins Group 
 State Representative Ken Gordon
   
  
FRIENDS of FLAVORS
 Live Life Well 
Christine Pinney Marketing  
uVisialize, LLC Travel Company 
   
       
  
 
                                              
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 | What we did in October.... |  | 
     Working Women Alliance  
   
Board of Directors 
 Goddard School Trunk or Treat 
 Business Development/Sign Bylaw 
   
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     BEDFORD FIRST   
  
Participating members as of 8/1 
  
B & D Advertising Agency - 10% discount on any size advertisement placed in the Bedford (or surrounding town) "Town Book" Directory 
Bedford Vision Center & Dr. Kiana Kaymanesh - 20% off any 
frame & lens combination 
Bedford Plaza Hotel - 10% discount off rack rate - use code SP10 
Garrison Knight Financial Planning, LLC -Complimentary "get 
acquainted" meeting plus 15% discount on all hourly financial 
planning services 
Great Road Gallery & Framing - 10% off all complete customframing Quality Data Base Design -Free initial consultation, 10 % discount on development fee 
Baldwin Insurance - 5 % member discount 
JRM Antiques - Purchases $1-$50.00 - 10%, $50.00 and up- 20% 
The UPS Store - 15% off packaging/shipping supplies, 5% off shipping charges, 25% off Printing/Copying/Large format printing/blue printing, 20% off Notary Service 
SORA - 10 % off any food in the restaurant or lounge 
Bedford Florist - 10% off all purchases 
First Parish of Bedford - 10% discount on cost of building usage 
 
New England Nurseries, Inc. - 10% on all purchases except year end clearance items Art Smith & Associates - 2 hour design consult Christine Pinney Marketing - 10% off on all interent consultin services   Watson Law Offices - I-9 Annual audit review offered at half price to            
 OrganizingWorks!- 10% off first organizing session, 5 % off second session 
             existing members & free to potential members who agree to attend one Chamber function 
                             Connected View -25% of subscription  
   
  
 
  
 
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                   			CHAMBER ANNOUNCEMENTS
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Announcement from the Bedford Board of Health - Flu vaccine is still available! 
  
  
The Bedford Board of Health has already hosted 9 flu clinics this fall, but we still have flu vaccine available! The following walk-in clinic has been scheduled at the Board of Health office in the Town  Center Building (yellow building behind Town Hall) located at 12 Mudge Way: 
  
                     Thursday, November 7th, 3:00 - 4:00 pm 
  
These walk-in flu clinics are free and open to people 6 months of age and older on a first come, first served basis. Please wear clothing that allows for easy access to your arm for vaccine administration. Children under the age of 18 must be accompanied by a parent or guardian. We have the following flu vaccine formulations available at these clinics: flu shots, flu mist (nasal spray for healthy children 2-18 years of age) and high-dose flu vaccine (flu shot for residents 65 years of age and over). Please note: we have a limited supply of flu mist and high dose vaccine. Again, all vaccine will be distributed on a first come, first served basis. 
  
Before you arrive at the walk-in clinic, save a step and download and complete the appropriate registration form (either Flu Shot or Flu Mist) from our website. The Board of Health asks that you bring your medical insurance cards to the clinic you attend. 
  
For the registration forms and more information about the flu vaccine please click on the Flu Information link on the Board of Health website at www.bedfordma.gov/health. 
  
    
  
  
 
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I am a Bedford Business video......    
CHAMBER CALENDAR  
  
   
   
VA Medical Center  200 Springs Rd.   Bedford, MA 01730 
   
 
 
 
 
 
 
November 14Board of Directors Meeting Bedford Police Station 7:30 AM November  21Working Women AllianceFlint Room Town Center Noon  December 15
 Suzanne & Co.  
Holiday House Tour 1-4 PM 
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  Welcome to New Members 
  
  
First Choice Care, LLC. New England Executive Park Suite 1096 Burlington, M 01803 781-238-6623   Danielle M. Beck, NP-C,LLC  Designing Healthy Lives  66 Pine Hill Road  Bedford, MA 01730  781-696-4976   
  
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2013 Chamber Members
Amptek Inc. 
Art Smith & Associates 
Atlantic Capital Strategies  Atlantis Sports Club  Atria Longmeadow Place 
B & D Advertising Agency  Baldwin Insurance Agency  Baudanza Electric Company  Bedford Acupuncture  Bedford Car Wash  
Bedford Center for the Arts 
Bedford Children's Centre  
 Bedford Family Connection  Bedford Farms  Bedford Florist         Bedford Funeral Home  Bedford Historical Society  Bedford Montessori  Bedford Motel  Bedford Orthodontics  Bedford Vision Center  Bedford Plaza Hotel 
 
 
 
Bedford TV Brightview Concord River   Brookline Bank Brown & Brown, P.C.  Cafe Luigi  Callahan's Karate Studio  Calling All Pets  Cambridge Savings Bank  Carlton & Duran CPAs 
Carleton-Willard Village  Christine Pinney Marketing  Connected View Cormier Law, LLC   
Dalya's Restaurant  Debbie Spencer Higgins Group 
Design 1 Kitchen & Bath  Design 2 Order Design Photo  Dr. Dianne Bridgeman  Diane Cadogan Hughes/The Higgins  Group  Designing Healthy Lives 
Doubletree Bedford  Glen Hotel 
 Dr. Kiana Kaymanesh 
DSA Printing 
Edward Jones Investments  
 Elm Brook Place EMD Millipore  Enterprise Bank  & Trust Co 
 First Choice Care, LLC.  First Parish Church   Flatbread 
FUJIFILM Recording Media USA,   F.W.Webb  Garrison Knight Financial Planning   
Genetti's Wine & Spirits  Get in Shape for Women   
Great Road Gallery & Framing   
Hanscom Federal Credit Union  Harold Nichols Insurance Agency
  Heritage At Bedford Springs  
 
 Independent Living Innovations  Inside Out Staging and Design  JRM Antiques  Keller Williams Realty  Kimberly Bee Design  Leary Auto Repair  Lexington Symphony 
Live Life Well 
McColough Associates, Inc. Mead Bors. Tree Serice  Mettler-Toledo Thorton, Inc.  Middlesex Savings Bank 
Minuteman Volkswagen Inc. 
New England Nurseries, Inc 
North   Road Chiropractic  Organix Spa & Salon  OrganizingWorks 
Oscar S. DePriest IV, DMD,PC Panera Bread  Patrick Sullivan/The Middlesex Group 
Patriot Pediatrics Paychex, Inc.  Peter C. Quinn Insurance Agency 
Progress Software 
Quality Data Base Design   
Rental Car Momma 
  Richard Egan Insurance 
Right At home  Salon OZ Serenity Yoga  Slak Chiropractic Group  Soho Spaulding Management Shovi Websites  Spencer Company  Spire 
St. Michael Parish Center Strawberry Hill Properties  Summit Health & Fitness  TD Bank  The Bedford Citizen  The Bedford Minuteman  The Boardroom Bistro 
The Goddard School  The Higgins Group Realtors  The UPS Store UVisualize, LLC Travel  Pulte Homes of New England, LLC 
Vela Ventures 
Watson Law Office   Wicked Loyal  
William Raveis Real Estate 
 
 
  
  
  
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