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In This Issue
Spring Quiz
Did you know? - how Motorola got its name
Our Solutions Toolkit explained
Black Swans??
Quiz answers - Some interesting facts about Spring and Easter
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Spring Quiz

What exactly is the Vernal Equinox?

What is the origin of the word "Easter"?



How long have people been giving each other "Easter" eggs?



When were the first chocolate Easter eggs introduced?


What is the largest chocolate Easter egg ever?

Answers



These can be found in our article below right -
  "Some interesting facts about Spring and Easter"
Did you know?

Did you know that the first product Motorola started to develop was a record player for cars early last century? At that time The Victor Talking Machine Company (1901-1929) was the leading American producer of phonographs (the earliest record players). It was also one of the leading phonograph companies in the world and their best known player on the market was the Victrola. So, to help quickly create a strong brand, Motorola called their motorcar phonograph the Motorola, and also used this as their company name.

 

The advantage of naming yourself after your first innovative product is that what you sell is then instantly recognisable from your name, helping to quickly establish a brand identity. The downside is that when it comes to product diversification, it can be a millstone around your neck . Luckily, no-one now remembers the Victrola or the original Motorola and so the Motorola brand is strongly associated with their current mobile phone products. But some other companies (e.g. The Car-phone Warehouse) do have names that could be misleading people about their product range, yet there is a strong risk of them losing existing customer loyalty if they decided to re-brand.  

 

 So if you're thinking of launching a new business identity, think very carefully about picking a name that is strongly linked to just one product.

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You can experience this power yourself by joining the ley hill solutions discussion forums, where you can ask questions, join discussions or simply just view the comments as they appear, on a number of quality and performance related issues, tools & techniques and standards.

 

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Newsletter - March 2013   
_________________________________    
Greetings!      

Well, if it isn't getting any warmer, at least it's about to start getting lighter. Today is the Vernal (Spring) Equinox, the day after which we begin the period when the hours of daylight are at last longer than the hours of darkness. British Summer Time begins on 31st March and the Easter bank-holiday break is nearly upon us, so we thought it was time for another of our seasonal quizzes. Test your knowledge by reading the questions to the left and our answers below.
  
As its Business Continuity Awareness Week we thought we would tell you about "Black Swans" - want to know more? - more read our article below.

For some time now we have been featuring links to our "Solutions Toolkit" on the left-hand side of the Newsletter and you may recognise many of the tools in the list - the ISO group of Standards, for example, or the EFQM Excellence Model - and be aware that they are tools that are widely used throughout the world and certainly not exclusive to ley hill solutions. So why have we chosen these particular tools and what is special about both the tools themselves and the way in which we use them? And why might you seek our help or support if you wished to use any of them in your own organisation? These are questions we often get asked by our customers and we thought you might be interested in our answers. So we are going to try and answer them in this Newsletter by running a set of articles intended to show you around our toolkit and, for each one of the tools, explain how our customers have been able to reap real benefits from them. We begin with the article below on how this is not just a list of "off-the-shelf products." 
 
I hope you enjoy reading the Newsletter and would like to take this opportunity to wish you a happy Easter break from all of us here at ley hill solutions. 
Our Solutions Toolkit - not just a bag of off-the-shelf management products
 
 At ley hil
l solutions we pride ourselves on not providing "off-the-shelf" management products. We recognise the unique individuality of every organisation and build solutions that work for each particular case. Because we don't take our customer's requirements for granted, we spend time understanding what they are trying to achieve before jumping in with suggestions. Our people are expert at identifying and implementing real pragmatic solutions that are relevant and useful to an organisation and we work with each client to see the task through to its conclusion.

In t
hat case, you might ask, why have a solutions toolkit at all? Isn't it just another group of "off-the-shelf" products? And if not, how is it different? Well, we accept that our toolkit does contain internationally recognised and well respected management tools, most of which are not of our own invention, but have been tried and tested across the world, often for many years. The content and structure of these are widely available and in that aspect they could be said to be available "off-the-shelf".

However, t
hese are exactly what we call them - tools. They are not solutions in their own right. Inappropriately or incorrectly used they will be of little to no value and could even do some harm. Where their real value lies is in using them to enhance the performance of your organisation, whether in a holistic way or in a particular area where you have identified specific problems. This is exactly where we at ley hill solutions have a wealth of experience. Used well and, most importantly, tailored to suit your particular needs, these tools can bring very tangible benefits and we have an established track record in enabling our clients to reap such benefits.

We think the best way to illustrate this is to explain some of the tools in our toolkit in a bit more detail and
give you some examples of how we have used each one to provide real tangible benefits to our clients. So, starting with Standards in our next Newsletter, we will be bringing you a series of articles based around these very useful tools. Do look out for them and read about how they could help you too.

Black Swans for Business Continuity Awareness Week

Black Swan  We have all been affected by the things we didn't know were coming or hadn't predicted in any way. Often these events come from no-where, have a significant impact on the way we work and our ability to deliver our services or products to our customers. These rare events are known as "Black Swans" but with a systematic and robust Business Continuity system in place you can be prepared.

 

Who would have thought that a Meteorite would land in Russia and cause the damage it did. You can sit and develop a long list of potential events that might affect you and the only certainty is that the one that does won't be on your list. By building a robust business continuity system you can plan to deal with the Black Swans.

 

Recently ley hill solutions has been working with several clients to develop Business Continuity systems that can address these risks. As its Business Continuity Awareness Week this week if you would like us to talk to you about how we could help please contact us.   

  
Some interesting facts about Spring and Easter

 

What exactly is the Vernal Equinox?

 

Dependent on the stage of the Earth's rotation around the Sun, this is the calendar date (on or near 21 March in the northern hemisphere) when night and day are as near as possible exactly the same length and the Sun crosses the Celestial Equator moving northward (The Celestial Equator is a projection of the Earth's equator onto the sky). It has traditionally marked the first day of the season of spring. Although always on or very close to 21 March, the exact date of the vernal equinox shifts slightly from year to year, because our calendar year is not quite a full rotation of the Earth around the Sun, hence the insertion of leap years. In the southern hemisphere, the vernal equinox corresponds to the northern autumnal equinox, when the Sun crosses the Celestial Equator moving southward, on or around 21 September.  

 

Other key dates based on the Earth's cycle around the Sun are the Winter and Summer Solstices on or around 21 December and 21 June respectively. These are also known as The Shortest Day (most hours of darkness) and The Longest Day (most hours of daylight). All four dates have been associated for many thousands of years with religious beliefs and rites all over the world and were incorporated as far as possible into newer Christian celebrations such as Christmas, Easter and Harvest Festival.

 

What is the origin of the word "Easter"?

 

Throughout history, many ancient cultures have celebrated Spring as a time of birth and renewal, following the darkness of the long winter. Historians have traced the origin of the word Easter to the Scandinavian word 'Ostra' and the Germanic 'Ostern' or 'Eastre'. Both of these derive from the names of mythological goddesses of spring and fertility, for whom festivals were held at the time of the Spring Equinox. Similar goddesses were known by other names in other cultures around the Mediterranean, such as Aphrodite from Cyprus, Astarte from Phoenicia, Demeter from Mycenae, Hathor from Egypt, and Ishtar from Assyria. All of these goddesses were celebrated in the spring.

 

How long have people been giving each other "Easter" eggs?

 

The egg has long been a symbol of rebirth and fertility. It is believed that eggs have been given to celebrate the Vernal Equinox for more than 2 millennia, whilst early Christians associated them with the resurrection because they are a symbol of starting new life. Decorating and colouring Easter eggs was a popular custom in the middle ages, using natural dyes such as onion skin, since when different cultures throughout Europe have evolved their own styles and colours.     

 

In Greece, crimson-coloured Easter eggs are exchanged, whereas in Eastern Europe and Russia silver and gold decorations are common, and Austrian Easter eggs often have plant and fern designs.  

 

The first of the highly wrought Fabergé eggs was made as an Easter gift for the Empress Marie of Russia from her husband, Tsar Alexander, in 1883. It featured a small gold egg in an outside shell of platinum and enamel.   

   

 

 

When were the first chocolate Easter eggs introduced?   

 

The first chocolate Easter eggs were made in Europe in the early 19th Century, with France and Germany taking the lead and Cadbury making their first Easter Eggs in 1875.

 

 

 

What is the largest chocolate Easter egg ever?

 

Well this all depends on which criteria you are judging size by - height, weight, amount of chocolate etc. - but according to The Guinness Book of World Records, this is the chocolate Easter egg made by Italian chocolatier Tosca, who specialize in over-sized cocoa confections. It was measured at Le Acciaierie Shopping Centre, in Cortenuova, Italy on 16 April 2011 and was 10.39m in height, weighed 7,200kg and had a circumference of 19.6m at its widest point. Now that's a lot of chocolate by anybody's standards!



ley hill solutions aims to be one of Europe's most innovative consultancy organisations specialising in the tools and methods to improve the way your business works and performs. We use internationally recognised standards and frameworks such as  
ISO9001 and the EFQM Excellence Model to develop solutions that are right for your business.
 
Please contact us at ley hill solutions if we can be of any assistance.
 
Sincerely,
 
Graham Hull
ley hill solutions limited
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