Thank you for subscribing to BRM Compass, the monthly newsletter created not only for the BRM professional but also for anyone interested in the rapidly growing field of Business Relationship Management.
We hope you find our issue informative and helpful in your BRM journey. Enjoy!
At a glance, in this issue:
- BRMP� Certification Completed Successfully
- Events:
- April 25: Capability Roadmapping
- May 2: The Laws of Power Relationships
- Feature: Strategic Planning and Business Relationship Management
- Ask an Expert: BRM Team Reporting Structures
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Not a BRMI member yet? Join today and get free, exclusive access to webinars, articles, experts and more. What's in it for you? Learn the benefits of being part of BRMI.
Sincerely,
Your BRMI Team
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BRMP� Certification Completed Successfully. Public Release of the Course and Exam Package Is A Few Weeks Away.
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In his bestselling book Outliers: The Story of Success, Malcolm Gladwell, citing latest research, suggested that it takes roughly 10,000 hours, or about 5 years at 40 hours a week pace, to achieve true mastery of a subject. Creating a world-class professional development offering requires top-notch expertise in a variety of subjects ranging from curriculum design to publishing in addition to the mastery of the subject being taught. We are very pleased to report that our Business Relationship Management Professional (BRMP�) professional development and certification program, the result of a year of dedicated hard work of our star team of experts, whose collective expertise in the BRM and adjacent disciplines adds up to a few centuries, is soon to be released to the general public (we will make another official announcement, when this happens).
While it may take a few more weeks before the corresponding BRMP� exams are available through APMG-International's online exam option, the course contents and the exam materials have been finalized and, in addition to several sold-out BRMP� courses, our very first paper-based BRMP� exam was completed successfully about a week ago through Service Management Art, one of our Accredited Training Organizations (ATOs). We thank Peter Lijnse, a member of BRMI Leadership Team and one of our expert contributors and authorized trainers, for helping us successfully host BRMP� course and exam and congratulate the exam candidates, who successfully passed the test!
For those of you, who have not heard about the Business Relationship Management Professional (BRMP�) professional development program before, it is a world-class professional development and certification offering designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP� certification signifies the candidate has passed a rigorous examination, demonstrating their knowledge of Business Relationship Management. To be eligible to take the BRMP� exam, successful completion of BRMP� course held by an Accredited Training Organization (ATO) is required. Graduates of our pilot intermediate-to-advanced level Certified Business Relationship Manager (CBRM�) course are also eligible. To maximize the value of your training dollars and to make it more convenient for our course attendees, a course-end paper-based exam or/and a voucher for online exam option will now be included in all BRMP� training programs at no extra charge.
To make this possible and to promote wider adoption of world-class Business Relationship Management training and facilitate widespread availability of BRMI professional certifications, BRMI has partnered with APMG-International, a global leader in accreditation and certification services. APMG-International, which is responsible for facilitating the delivery of Business Relationship Management Professional (BRMP�) training and certification, works in partnership with over 250 training companies worldwide. Its Accredited Training Organizations have undergone the most rigorous assessment process in the industry. Initially, BRMP� exams will be available in English only, but APMG-International has the capability and proven expertise to deliver examinations globally in 21 languages.
Business Relationship Management Professional (BRMP�) training and certification program is intended for the aspiring to intermediate-level Business Relationship Managers and designed to provide a solid foundation-level knowledge of Business Relationship Management. Holders of BRMI Business Relationship Management Professional (BRMP�) credentials will be able to demonstrate their understanding of:
- The characteristics of the BRM role.
- What it means to perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the service provider's services.
- The use of Portfolio Management disciplines and techniques to maximize realized business value.
- Business Transition Management and the conditions for successful change programs to minimize value leakage.
- The BRM role in Service Management and alignment of services and service levels with business needs.
- The principles of effective and persuasive communication.
To learn more about BRMP� training and certification, please click here, email or call us at +1.888.848.3012.
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Upcoming Webinars
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Capability Roadmapping
Friday, April 25 at 11:00am EST
Please join us for this 60-minute webinar with Steve Plante, Business Transformation Consultant and BRMI Leader, who will discuss what Capability Roadmapping is, how it is done, and its pivotal role in:
- The Value Management Cycle from ideation to value harvesting while minimizing "value leakage"
- Shaping high value demand and building Provider supply capabilities
- Building BRM business IQ and Business Partner understanding (savvy) of Provider capabilities
- Advancing relationship quality with Business Partners
Click the title to register or learn more.
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The Laws of Power Relationships:
Seven Strategies for Building Trusted Relationships with your Key Stakeholders
Friday, May 2 at 11:00am EST
The right relationship--with a key executive in your company, an important client, or perhaps with a colleague--can make or break a mission-critical project or initiative. Yet, it's harder than ever to even get the face time you need with time-starved executives, let alone to build a long-term, trusted relationship that you can rely on year after year.
In this webinar, bestselling author Andrew Sobel will discuss his new book, Power Relationships, and share the relationship building strategies that will help you connect more deeply with others. His premise is powerful: there are unseen but fundamental laws that determine the success or failure of your most important professional relationships. Just as an airplane must respect the laws of physics in order to fly, your strategies and behaviors must align with these relationship laws if you want develop a supportive network of essential stakeholders.
Click the title to learn more or register.
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Strategic Planning and Business Relationship Management -- Tips and Traps from the Field
By Vaughan Merlyn
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 In our BRMI Webinar, "Strategic Planning Tools for the BRM" (January 31, 2014) we were mainly focused on Strategic Planning Tools and Techniques, so I wanted to lead into that webinar with a few "tips and traps from the field." These are drawn from some 30 years of strategic planning experience, mostly in developing what I like to call "business-IT strategies".
And, to be clear, as a consultant I was doing the work of a Business Relationship Manager--much of business relationship management is consulting!
But There Is No Business Strategy!
My first tip initially surfaced about 25 years ago. I had the privilege to be presenting at a Society for Information Management CIO conference in Arizona. The keynote speaker was Professor F. Warren McFarlane, Harvard Business School. His presentation to a very large group of Chief Information Officers (about 300 as I recall) was on business-IT alignment. When it came time for Q&A, one CIO asked the killer question:
"Everything you suggest about aligning IT strategy with the business strategy makes sense--except that in our company there is no business strategy! What am I to do?"
To learn what McFarlane's response was and to see the rest of the article, read more.
Note: This article originally appeared on the Blog Section of our website in January 2014.
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Ask an Expert: BRM Team Reporting Structures
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" I am curious to know the reporting structure of other BRM teams...do you report to the CIO directly or other senior staff? Does it align to an operating framework (e.g. ITIL) or based on other decision criteria? And lastly, do you find a correlation with your reporting structure to how the BRMs are viewed in terms of credibility or ability to be effective?"
This month's featured question originally appeared in the "BRM Collaboration" area of our members-only wiki. This and other spaces such as "Ask an Expert" were specifically designed to empower our members to ask questions and collaborate with peers and experts about the field of Business Relationship Management. If you are a member, you can check out the BRM Collaboration space (log-in required). Interested in becoming a member? Click here.
BRMI's Chief Executive Officer and co-founder, Aaron Barnes, responded to the question as follows:
"In my experience, where the BRM reports into, is usually in alignment with the maturity stage of the BRM role and the willingness of the CIO to accept and promote the position for what it is." Here are the stages and his experience:
Incubation
If in the early stages of BRM deployment, the role often reports into a single Senior BRM, or middle person between the BRMs and the CIO. This middle person is more of a mentor or coach, focused on building the BRM methodologies, assisting the BRMs in being successful getting started in their roles, and ensuring conformity of the BRM role across the organization. This middle person focuses on building acceptance in the company for the BRM role. Everyone needs to understand the role and the value of the role in the phase, or else the initiative of creating BRMs will often fail.
Execution
Coming out of incubation, the BRM usually focuses on execution for a brief period (a year or shorter). As a BRM, how do I assist my provider (IT usually) to deliver on the short term wins and start moving projects forward? In this role, the BRM typically still reports to a middle person between the CIO and the BRM. In this stage, the BRM begins to build real trust and starts to take control of their area from a leadership perspective.
Strategic Delivery
Once the BRM is accepted as a strategic partner or peer of the business, the BRM role will end up reporting directly to the CIO and be accountable for overall delivery by LOB (Line of Business) through three year capability roadmaps, value delivered, relationship management, etc. In this stage, the BRM role often moves to directly reporting to the CIO, or in many cases as business and IT start to converge, the BRM will report directly to the EVP of a specific LOB. I have also seen the BRMs report to a strategic arm of the company, responsible for business strategy and delivery through the strategic services group.
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Do you have your own BRM question that you'd like answered? Or maybe you have a different perspective from our expert's answer above? Email us and we will be sure to share your opinion or answer your query.
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About BRM Compass:
The BRM Compass is BRMI's monthly newsletter featuring useful tips and articles in the BRM field. This content is created not only for BRM professionals and others who are performing the BRM role but also for those who are interested in knowing more about this field. So please feel free to forward this free newsletter to your colleagues and friends who share the same interest in BRM. If you have been forwarded a copy of this issue and would like to receive your own, register here. For old issues of BRM Compass, find them here.
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This issue is sponsored by:
Service Management Art (SMArt) is a consulting and education services company that specializes in IT Service Management and IT Governance. Learn more.
The Merlyn Group's mission is to help organizations increase the business value they realize from their Information Technology (IT) investments, capabilities and assets. It supports this mission through training, coaching and assessment services; advisory service; and a knowledge management and collaboration platform. Learn more.
APMG-International is an award-winning Examination Institute. We accredit professional training and consulting organizations and manage certification schemes for knowledge-based workers. We have a global reach, with regional offices located around the world. Learn more.
For sponsorship and advertising details, go to our website.
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